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Marketing, advertising and PR are not equals

By on December 23, 2008 in branding, broken marketing, strategically responsible

I love and hate this: I love it because of it’s simple, it’s funny and it’s true. But I hate it because it perpetuates the myth that marketing, advertising and PR are all in some way equals. They aren’t. Let me explain: You meet two people at a holiday party: Beth works in the marketing [...]

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10 marketing mistakes to avoid now

By on September 29, 2008 in broken marketing, creativity, deceptive marketing, ethics, execution responsible, research, social media, word of mouth

The financial crisis has everyone on edge, myself included. I lost my bank, and I’m not sure who’s next. Should I put my money in coffee cans and bury it in the backyard? When people are on edge, sometimes they do things they normally wouldn’t do. Same goes for businesses. Here are a 10 things [...]

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Yanks Thump Sox (and why casting matters)

By on July 7, 2008 in broken marketing, casting responsible, strategically responsible

Prime rate to remain stable, Bernanke says By Gene Weingarten The Washington Post Sunday, June 22, 2008; Page W32 If you are like I, you are pretty sick of reading articles about how the financially-troubled newspaper industry is making desperation budget cutting moves: Downsizing its products, laying off staff, buying prostitutes for advertisers, and so [...]

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Taglines to live by: Can you guess who is who?

By on July 2, 2008 in broken marketing, information overload, no trust, strategically responsible

Here’s a pop quiz my partner Dan Murphy gave our team at yesterday’s weekly Huddle. | View | Upload your own How did you do? Us either. Here are Dan’s thoughts on the test, and why we all did so poorly: What I found intriguing was that so many of these Fortune 500 companies—presumably with [...]

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