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Responsible Marketing in a Zombie Apocalypse

In business, it’s survival of the fittest, and our Seven Keys to Responsible Marketing can help you survive just about anything the world throws at you. Even a zombie apocalypse. That’s right, a zombie apocalypse. The characters of AMC’s The Walking Dead would have fared better if they just appreciated our Seven Keys. Here’s how: […]

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Hey Abercrombie, take your apology and suck it.

Oh, Abercrombie. You continue to steal the headlines with your chiseled shirtless teenagers gracing the cover of your shopping bags, scandalous advertisements, and beautiful hand-selected employees. And thanks to Business Insider for bringing CEO Mike Jefferies’ 2006 comments back to life, Abercrombie is once again in our headlines. In case you missed it, in 2006 Jeffries made […]

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Dig deeper

I just reconnected with an old friend, and he told me he recently hired a new web development firm to redesign their website and help them with their SEO and Facebook marketing. Of course, I had to take a look at their work. So-so design, predictable copy and clunky social integration. Yellow flag #1. 300 […]

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The 7 Keys to Responsible Marketing in 2 Minutes

Want to know what Responsible Marketing is about but don’t have the time to read our white paper on the topic? Well, here’s “The 7 Keys to Responsible Marketing in 2 Minutes,” featuring the characters you’ve grown to love (or hate) in our Responsible Marketing web shorts. View on YouTube There ya go—with a video […]

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Is your “Green Czar” an angel or a devil?

In 2006, we decided we needed get serious about greening Outsource Marketing after years of agreement about having an environmentally responsible workplace but no real plan to make it happen. Since then, we’ve been recognized for our efforts and have even won a few workplace recycling awards. The two secrets to our success: Everyone at […]

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Responsible or not? Using the dead to sell

On Christmas Day, John Lennon returned from the dead. Well, his image and voice were resurrected to help the One Laptop Per Child Foundation “OLPCF” and it’s raised a few eyebrows (and hackles). If you haven’t heard about the OLPCF, here’s a summary: It’s an education project, not a laptop project. Inexpensive, durable, networked laptops […]

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Marketing lessons from Barack Obama

Whether you are red or blue, you can’t deny Barack Obama’s marketing prowess. Here are a few lessons every organization should consider when they are seeking ‘votes’ from prospects: Develop strategies based on consumer insights. The Obama campaign clearly understood where America was hurting most, and developed strategies in response. Build an organization that can […]

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Bumvertising: Welcome to the Hall of Shame

Bumvertising is exactly what it sounds like: Advertising on the homeless. It started in 2005 when 22-year-old University of Washington grad Ben Rogovy was looking for a cheap way to promote another company he started. Here’s a quick overview: View this video on YouTube The Bumvertising debate has attracted local, national and even international media […]

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Advertising and PR work better together

I’ve often found myself explaining the difference between Advertising and Public Relations—primarily, what to use and when. I also find myself defending Advertising far too often. It’s an easy target, and its benefits are deeply misunderstood and under appreciated. I’ve had a small tome on this subject cooking for the book and was going to […]

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Don’t let misplaced loyalties hold you back

Our marketing assessments are a bit of a loss-leader but they give prospects the chance to sample us with a low-cost project—and give us the opportunity to make sure we’re a great fit. Part of our assessment includes a review the client’s past marketing efforts including their marketing collateral, advertising, direct marketing, public relations efforts, […]

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How Responsible Marketing builds trust

Some people think trust is gained through integrity only. Not so, says Steven M.R. Covey in The Speed of Trust. Trust is equal parts character and competence. Here’s how character and competence are directly related to Responsible Marketing: It takes more than just doing marketing right. For long-term success, you really have to do the […]

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Does marketing need a heart?

There are seven keys to Responsible Marketing. Most would agree the first four keys are necessary just to do marketing right: Strategically responsible – to save time, money and improve focus Execution responsible – with best practices instead of best efforts Casting responsible – so your have the right people in the right roles, internally […]

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Yanks Thump Sox (and why casting matters)

Prime rate to remain stable, Bernanke says By Gene Weingarten The Washington Post Sunday, June 22, 2008; Page W32 If you are like I, you are pretty sick of reading articles about how the financially-troubled newspaper industry is making desperation budget cutting moves: Downsizing its products, laying off staff, buying prostitutes for advertisers, and so […]

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Slow down and go faster with your marketing

It ain’t easy being patient, is it? In How marketing is like pushing a car, I argued that building a successful marketing effort requires a little patience. I’ve had a number of side conversations on the topic since then, most saying 18 to 24 months should be enough. Since the Chief Marketing Officer’s tenure averages […]

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How marketing is like pushing a car

When I was a penniless college student at Gonzaga University, I pushed many a “beater-with-a-heater.” I pushed my ’69 Beetle. I pushed my ’73 Maverick. I pushed my ’81 Chevette. I became an expert at pushing cars in rain, snow, sleet or hail. Laugh all you want, but that Beetle was sweet when it was […]

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The Seven Keys to Responsible Marketing

Each month, we share marketing articles, links and information with the Friends of Outsource Marketing. This month, we added “podcast” to that list. My partner Bill Boyd has done quite a few podcasts for clients, and decided it was time to do one for us. Click play below to listen: [audio:] Can you help me […]

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Whole brain marketing, and why you need it

Take a look at the spinning figure above. Is it spinning clockwise or counter-clockwise for you? If it’s clockwise, you are more of a right-brained, creative person. Counter-clockwise and you lean toward being a left-brained, analytic type. Here are some of the attributes of each: Left brain functions uses logic detail oriented facts rule words […]

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What your marketing counsel should tell you—but won’t

I just re-read this article I wrote for Media, Inc. a few years ago thinking it needed an update. Oddly, it felt more relevant than ever. Take a gander, then share your thoughts by commenting below.

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Ad Age Trends for 2008: My take

Ad Age released their Trends to Watch in 2008 recently. Here’s a loose summary of the article with my comments in italics. MARKETERS HIT A ROUGH PATCH With growth slowing, fuel prices high and credit tight, marketers will struggle as consumers will reduce spending. This puts marketing responsibility at a premium. Now more than ever, […]

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Is marketing outsourcing Responsible Marketing?

It’s a fair question. To answer that, first you need a little better understanding of what marketing outsourcing is. To help explain the concept, I wrote Demystifying marketing outsourcing. It’s a quick read that describes marketing outsourcing categorically, not my company. Of course, since we are marketing outsourcing pioneers and I’m closer to this than […]

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