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Pampers math: 1 pack = 1 vaccine

By on April 16, 2008 in cause marketing, charitable giving, corporate responsibility, environmentally responsible, socially responsible, videos

Last year, Pampers teamed with Unicef to provide tetanus shots for mothers and children in developing countries. Their campaign was set to last three months, but I saw the above ad last night, so it appears they’ve extended the program. Everyone wins: The vaccination recipients–for obvious reason, P&G–because of the goodwill it generates, and the [...]

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Hate American Idol? Watch it Wednesday night anyway

By on April 8, 2008 in announcement, cause marketing, charitable giving, polls, socially responsible

Do you hate American Idol? Me too. I used to hate American Idol for three reasons: 1. Simon is a mean-spirited S.O.B. and I cringed whenever he skewered the hapless no-talent contestants 2. Everything about it wss cheesy: the graphics, the music, the setup . . . you name it 3. It was all about [...]

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Tide offers “Loads of Hope” for natural disaster victims

By on January 2, 2008 in cause marketing, socially responsible, videos, word of mouth

Do you have an affinity to your laundry detergent? You might after you read this. After Hurricane Katrina and the recent California wildfires, Tide dispatched their CleanStart trucks to the scene to help. These mobile laundry facilities provided the families of these disasters with free laundry services when they needed it most. The CleanStart trucks [...]

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