You are here: Home > charitable giving
Archive | charitable giving RSS feed for this section

Outsource Marketing 2.0 coming soon

By on August 19, 2009 in announcement, cause marketing, charitable giving, corporate responsibility, videos

Join us as we unveil our new look and see what it means for us, our clients and ultimately, our world. Pam Mauk, Executive Director of Family Resource Center will share some of the important work they’re doing to support 18 charities that provide essential human services on the Eastside. Wednesday, September 9, 2009 Doors [...]

Read full story • Comments { 0 }

Share the love when you buy a new Subaru

By on December 9, 2008 in cause marketing, charitable giving, socially responsible, videos

We all know what to expect when it comes to automobile pitches, don’t we? Year-end closeouts! Employee pricing! No reasonable offer refused! Support a cause?! Subaru has thrown a curve ball into the mix with it’s Share the Love promotion. Watch Share the Love on YouTube When you buy or lease any new Subaru now [...]

Read full story • Comments { 2 }

Help provide shoes to 30,000 children in Ethiopia

By on December 5, 2008 in cause marketing, charitable giving, socially responsible, videos

I’ve mentioned TOMS Shoes before. They’re the company that donates a pair of shoes to a child in need for every pair they sell. I love their model, and for the holidays, they are campaigning to give away 30,000 pairs of shoes to children in Ethiopia. Here’s a little more info: View TOMS Project Holiday [...]

Read full story • Comments { 5 }

25 ways your business can help fight poverty

By on October 15, 2008 in cause marketing, charitable giving, corporate responsibility, environmentally responsible, socially responsible

It’s Blog Action Day! The purpose of Blog Action Day is to create a worldwide discussion regarding an important issue. This year, it’s poverty. For this post, I wanted my post to meet three criteria: To bring value to readers, it must result in a list of creative ways business can help fight poverty To [...]

Read full story • Comments { 1 }

A day made better for teachers by OfficeMax

By on October 13, 2008 in cause marketing, charitable giving, corporate responsibility, socially responsible, videos

Did you know that, on average, teachers spend about $1,200 of their own money to cover the cost of classroom supplies? The “teacher-funded” classroom is an outrage when you consider teacher compensation, and OfficeMax has partnered with Adopt-A-Classroom “to recognize extraordinary teachers for their dedication and innovative approach to education.” During their A Day Made [...]

Read full story • Comments { 1 }

TOMS Shoes: More than different

By on October 9, 2008 in cause marketing, charitable giving, corporate responsibility, socially responsible, videos

TOMS Shoes was founded by Blake Mycoskie after a life-changing trip to Argentina. While there, he learned about the Alpargata soft shoe, but ironically, also met children in villages that had no shoes. So he created a shoe company whose goals aren’t based on shoes sold, but on shoes given away. For every pair of [...]

Read full story • Comments { 4 }

A tribute to Paul Newman

By on September 29, 2008 in charitable giving, strategically responsible, tribute, videos

Watch this video on YouTube Paul L. Newman 1925 – 2008 What an amazing legacy. Subscribe to this feed. . . . Thanks to Kathy Gill for the link to the Vanity Fair article via Twitter.

Read full story • Comments { 0 }

How can business help the poor?

By on September 25, 2008 in cause marketing, charitable giving, corporate responsibility, socially responsible, videos

The Responsible Marketing Blog will be participating in Blog Action Day on Wednesday, October 15th. Here’s what it’s about: First and last, the purpose of Blog Action Day is to create a discussion. We ask bloggers to take a single day out of their schedule and focus it on an important issue. By doing so [...]

Read full story • Comments { 26 }

How to use social media to create social good

By on September 18, 2008 in charitable giving, creativity, fun, social media, social networking, socially responsible, word of mouth

Social media can be an incredible force for doing good. I’ve spoken about it a bit lately, sharing some real world examples in the deck below: Examples don’t necessarily explain how to do it, so here’s a simple, grassroots way I used social media to raise $1,250 for the Muscular Dystrophy Association just yesterday. Here’s [...]

Read full story • Comments { 2 }

We did it! MDA Lock-Up a success.

By on September 17, 2008 in charitable giving, socially responsible
Read full story • Comments { 1 }

Live from the jailhouse :(

By on September 17, 2008 in charitable giving, environmentally responsible, fun, socially responsible

I’m off to jail for the Muscular Dystrophy Association. Here’s what’s happening: You can add to the above meme by using the #mda08 hashtag on Twitter. There’s still time to help folks with Muscular Dystrophy, bail me out of jail, feel good and get a tax write off.

Read full story • Comments { 1 }

This jailbird will be a-tweeting at 2PM today

By on September 17, 2008 in charitable giving, socially responsible, Uncategorized

Want to see what it’s like to be arrested, jailed and then subjected to waterboarding? Follow me on Twitter—I’ll be live-tweeting my experience tomorrow. Okay, maybe they’ll honor the Geneva Conventions, but the point is I still need $300 bail money for the Muscular Dystrophy Association, and I have no idea what they have in [...]

Read full story • Comments { 1 }

Two days to lockup and I’m $300 light

By on September 15, 2008 in charitable giving, socially responsible

Two days left! Yikes! I’m 70% of the way to raising my bail money for the Muscular Dystrophy Association. All I need is $300 to meet my goal. Can you help? That’s just 30 people giving $10 each. Or 12 giving $25. You know how to do math. The point is, every little bit helps. [...]

Read full story • Comments { 0 }

MDA bail money update: Just nine days to go!

By on September 8, 2008 in charitable giving, socially responsible

With only nine days to go, I’m 60% of the way to raising my bail money for the Muscular Dystrophy Association. Today I received this very special letter from Lindsey, a little girl that gets to go to camp because of donations from folks like you that have shared a little of their hard earned [...]

Read full story • Comments { 0 }

On the MDA Telethon . . . and my bail money

By on September 1, 2008 in charitable giving, socially responsible

Seems the Jerry Lewis MDA Telethon has been on forever. Probably because the program first aired in 1966, the year I was born. I remember as a teen, I’d get sucked in by the videos of the the kids my age and younger struggling with Muscular Dystrophy. My favorite part wasn’t the entertainers—it was seeing [...]

Read full story • Comments { 0 }

I’m going to jail! Can you help me with bail?

By on August 26, 2008 in charitable giving, fun, social networking

I’m innocent! Innocent I tell you! I have no idea what I did to deserve this, but I was arrested and have been sentenced to hard-time in some gulag — I think I heard them call it “The Keg.” Sounds scary. I’ll be booked into jail on September 17th. I’ve been told if I can [...]

Read full story • Comments { 5 }

AMEX does good with the ’08 Members Project

By on August 14, 2008 in cause marketing, charitable giving, social media, social networking, socially responsible, videos

Have you heard about the Members Project from American Express? It’s a social good promotion built to encourage people to “come together to achieve something amazing.” Card members are invited to submit ideas for projects in the areas of arts and culture, community development, education, environment and wildlife, and health. Anyone, including non-cardmembers, can discuss, [...]

Read full story • Comments { 1 }

Using social media to create social good

By on June 23, 2008 in cause marketing, charitable giving, corporate responsibility, digital marketing, social networking, socially responsible

By popular demand, here’s my deck from PodCamp Seattle: As you probably noticed, I’m not a big fan of slides full of bullets—it’s mostly images. View all the websites mentioned in the deck, as well as all the sites recommended by Twitter friends here: http://del.icio.us/patrickbyers/socialgood I’ve also bookmarked all of the Twitter contributors in case [...]

Read full story • Comments { 15 }

Bite-sized Friday: Responsible Marketing Lite

By on June 6, 2008 in charitable giving, consumerism, message responsible, speeches, videos

For a change of pace, I thought I’d share a few bite-sized Responsible Marketing-related things I’ve come across this week. Causes Reports On Its First Year – $2.5 Million For 20,000 Charities And NonProfits. An interesting Facebook application that makes it easy for individuals to donate to non-profits. From TechCrunch. List of songs deemed inappropriate [...]

Read full story • Comments { 0 }

A long walk for a short, dirty drink

By on April 23, 2008 in cause marketing, charitable giving, creativity, environmentally responsible, message responsible, socially responsible, videos, word of mouth

If your tap went dry at home, what would you do? If you were forced to walk to the nearest source of water—a river, a stream, a pond—on foot, how far would you have to travel? And how would it make you feel—deep down—if you had to give your children dirty water to drink after [...]

Read full story • Comments { 2 }