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Dove Real Beauty Sketches: Responsible Marketing, I think.

If you haven’t already seen this “Dove Real Beauty Sketches” clip that everyone is posting on Facebook, take a gander: Dove once again pulls through in this touching video about how women view themselves in such poor light compared to how others see them. It is sad how women are especially critical of every mole, […]

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Green Valentine’s Day: Forget about lingerie, adopt a pig for that special someone in your life.

According to American Greetings Corporation, around a billion Valentine’s cards are sent globally each year. That’s a whole ‘lotta love, and waste, being spread around the world. Don’t forget about boxes of chocolates, lingerie, and expensive jewelry. So what are some alternative more earth-friendly ideas? How about adopting a rescued farm animal? Better yet, why […]

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Outsource Marketing 2.0 coming soon

Join us as we unveil our new look and see what it means for us, our clients and ultimately, our world. Pam Mauk, Executive Director of Family Resource Center will share some of the important work they’re doing to support 18 charities that provide essential human services on the Eastside. Wednesday, September 9, 2009 Doors […]

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Share the love when you buy a new Subaru

We all know what to expect when it comes to automobile pitches, don’t we? Year-end closeouts! Employee pricing! No reasonable offer refused! Support a cause?! Subaru has thrown a curve ball into the mix with it’s Share the Love promotion. When you buy or lease any new Subaru now and January 2, 2009, Subaru will […]

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Help provide shoes to 30,000 children in Ethiopia

I’ve mentioned TOMS Shoes before. They’re the company that donates a pair of shoes to a child in need for every pair they sell. I love their model, and for the holidays, they are campaigning to give away 30,000 pairs of shoes to children in Ethiopia. Here’s a little more info: View TOMS Project Holiday […]

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25 ways your business can help fight poverty

It’s Blog Action Day! The purpose of Blog Action Day is to create a worldwide discussion regarding an important issue. This year, it’s poverty. For this post, I wanted my post to meet three criteria: To bring value to readers, it must result in a list of creative ways business can help fight poverty To […]

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A day made better for teachers by OfficeMax

Did you know that, on average, teachers spend about $1,200 of their own money to cover the cost of classroom supplies? The “teacher-funded” classroom is an outrage when you consider teacher compensation, and OfficeMax has partnered with Adopt-A-Classroom “to recognize extraordinary teachers for their dedication and innovative approach to education.” During their A Day Made […]

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TOMS Shoes: More than different

TOMS Shoes was founded by Blake Mycoskie after a life-changing trip to Argentina. While there, he learned about the Alpargata soft shoe, but ironically, also met children in villages that had no shoes. So he created a shoe company whose goals aren’t based on shoes sold, but on shoes given away. For every pair of […]

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A tribute to Paul Newman

Watch this video on YouTube Paul L. Newman 1925 – 2008 What an amazing legacy. Subscribe to this feed. . . . Thanks to Kathy Gill for the link to the Vanity Fair article via Twitter.

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How can business help the poor?

The Responsible Marketing Blog will be participating in Blog Action Day on Wednesday, October 15th. Here’s what it’s about: First and last, the purpose of Blog Action Day is to create a discussion. We ask bloggers to take a single day out of their schedule and focus it on an important issue. By doing so […]

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How to use social media to create social good

Social media can be an incredible force for doing good. I’ve spoken about it a bit lately, sharing some real world examples in the deck below: Examples don’t necessarily explain how to do it, so here’s a simple, grassroots way I used social media to raise $1,250 for the Muscular Dystrophy Association just yesterday. Here’s […]

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We did it! MDA Lock-Up a success.

I raised enough bail to get out of jail at the MDA Lockup, but more importantly, we raised $1,250 for the MDA. Your donations will help the MDA continue research for treatments and cures for 43 neuromuscular diseases, and help provide wheelchairs, clinic visits, support groups and summer camp for the families served by the […]

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Live from the jailhouse :(

I’m off to jail for the Muscular Dystrophy Association. Here’s what’s happening: You can add to the above meme by using the #mda08 hashtag on Twitter. There’s still time to help folks with Muscular Dystrophy, bail me out of jail, feel good and get a tax write off. Any and all donations appreciated! . . […]

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This jailbird will be a-tweeting at 2PM today

Want to see what it’s like to be arrested, jailed and then subjected to waterboarding? Follow me on Twitter—I’ll be live-tweeting my experience tomorrow. Okay, maybe they’ll honor the Geneva Conventions, but the point is I still need $300 bail money for the Muscular Dystrophy Association, and I have no idea what they have in […]

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Two days to lockup and I’m $300 light

Two days left! Yikes! I’m 70% of the way to raising my bail money for the Muscular Dystrophy Association. All I need is $300 to meet my goal. Can you help? That’s just 30 people giving $10 each. Or 12 giving $25. You know how to do math. The point is, every little bit helps. […]

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MDA bail money update: Just nine days to go!

With only nine days to go, I’m 60% of the way to raising my bail money for the Muscular Dystrophy Association. Today I received this very special letter from Lindsey, a little girl that gets to go to camp because of donations from folks like you that have shared a little of their hard earned […]

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On the MDA Telethon . . . and my bail money

Seems the Jerry Lewis MDA Telethon has been on forever. Probably because the program first aired in 1966, the year I was born. I remember as a teen, I’d get sucked in by the videos of the the kids my age and younger struggling with Muscular Dystrophy. My favorite part wasn’t the entertainers—it was seeing […]

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I’m going to jail! Can you help me with bail?

I’m innocent! Innocent I tell you! I have no idea what I did to deserve this, but I was arrested and have been sentenced to hard-time in some gulag — I think I heard them call it “The Keg.” Sounds scary. I’ll be booked into jail on September 17th. I’ve been told if I can […]

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AMEX does good with the ’08 Members Project

Have you heard about the Members Project from American Express? It’s a social good promotion built to encourage people to “come together to achieve something amazing.” Card members are invited to submit ideas for projects in the areas of arts and culture, community development, education, environment and wildlife, and health. Anyone, including non-cardmembers, can discuss, […]

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Using social media to create social good

By popular demand, here’s my deck from PodCamp Seattle: As you probably noticed, I’m not a big fan of slides full of bullets—it’s mostly images. View all the websites mentioned in the deck, as well as all the sites recommended by Twitter friends here: I’ve also bookmarked all of the Twitter contributors in case […]

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