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Bite-sized Friday: Responsible Marketing Lite

For a change of pace, I thought I’d share a few bite-sized Responsible Marketing-related things I’ve come across this week. Causes Reports On Its First Year – $2.5 Million For 20,000 Charities And NonProfits. An interesting Facebook application that makes it easy for individuals to donate to non-profits. From TechCrunch. List of songs deemed inappropriate […]

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A long walk for a short, dirty drink

If your tap went dry at home, what would you do? If you were forced to walk to the nearest source of water—a river, a stream, a pond—on foot, how far would you have to travel? And how would it make you feel—deep down—if you had to give your children dirty water to drink after […]

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Pampers math: 1 pack = 1 vaccine

Last year, Pampers teamed with Unicef to provide tetanus shots for mothers and children in developing countries. Their campaign was set to last three months, but I saw the above ad last night, so it appears they’ve extended the program. Everyone wins: The vaccination recipients–for obvious reason, P&G–because of the goodwill it generates, and the […]

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Hate American Idol? Watch it Wednesday night anyway

Do you hate American Idol? Me too. I used to hate American Idol for three reasons: 1. Simon is a mean-spirited S.O.B. and I cringed whenever he skewered the hapless no-talent contestants 2. Everything about it wss cheesy: the graphics, the music, the setup . . . you name it 3. It was all about […]

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