Archive | commercialization

RSS feed for this section

American eagles and flags coming soon to an ad near you

Osama Bin Laden was a bad man and the world’s a better place without him. And I’m just as patriotic as the next guy.  But mark my words, soon you’ll see ads with American eagles and the American flag popping up, just like after 9/11 as advertisers aimed to capitalize on American emotions. With thousands of […]

Read full story Comments { 1 }

On marketing and honor on Veterans Day

Today we honor our veterans: Those that serve, those that have served and those that gave the ultimate sacrifice for their country. How do most marketers honor this sacrifice? By commercializing it with Veterans Day sales, like this one: There’s nothing wrong with sales, especially in this economy. But with nary a mention of veterans […]

Read full story Comments { 3 }

Pump up the volume to improve marketing? Maybe not.

Gilmore Group I’ve spoken about the effects of information overload for over a decade, and have written a post or two on the subject as well. Because info glut makes it so difficult to break through, as marketers we’ll try just about anything: We’ll make our ads bigger. While big ads are usually better than […]

Read full story Comments { 1 }

Must buy Spleen-o-Bits!

IMHO, Doug Savage’s Savage Chickens is the best thing since The Far Side and Bloom County. I love it when he skewers marketing. It hurts so good. Subscribe to his blog so you won’t miss a post.

Read full story Comments { 0 }

The Star Wars franchise: Too much of a good thing?

I saw Star Wars Episode IV thirteen times in the theaters. Thirteen. In my defense, I was 11 years old in 1977. I know. I know. This raises a lot of questions, so I’ll answer them now. Yes, I’ve seen all the movies. No, I don’t know the names of most of the characters nor […]

Read full story Comments { 4 }

The social and political ramifications of consumerism

My partner Eric Anderson recently shared a fascinating Bill Moyers interview he caught just before Christmas. In it, Moyers sits down with author and professor Benjamin Barber and discusses how capitalism creates too many goods that aren’t needed (and too few that are), and how children are targeted as consumers in a twenty-four hour marketplace. […]

Read full story Comments { 3 }

Love it or hate it: The Thomas Kinkade marketing machine

  My partner, Bill Boyd, ABC, sent me an email I thought blogworthy. Here it is: Patrick, I spent time with two brands over the holidays. One carefully guards every aspect of its interactions with the public. This company can demand (and get) premium prices. There’s never any discounting, and no products that don’t convey […]

Read full story Comments { 2 }

Santa: Love him or hate him?

  Do you love Santa? Or do you hate him for his role in the commercialization of Christmas? I’m torn. I’ve played Santa for our neighbors’ kids the last three years. I don’t have his beard or build, but the suit works. Their kids haven’t realized it’s me, and though I have to sneak away […]

Read full story Comments { 0 }
© 1997-2020 Outsource Marketing