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El Pollo Loco adds heat to KFC challenge

By on May 11, 2009 in advertising, competition, execution responsible, love it or hate it?, social media, videos, word of mouth

One way or the other, you probably heard about KFC last week. If you didn’t see one of their ads for their new Kentucky Grilled Chicken (the largest ad blitz in KFC history) you probably heard about the Oprah catastrophy. KFC was caught off guard when a promotion for a free two-piece meal featuring its [...]

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Coke v. Pepsi: Refreshingly irresponsible

By on January 2, 2009 in competition, strategically responsible, videos

Coke and Pepsi are at it again. They battled it out on New Year’s Eve in Times Square with Pepsi revealing it’s new Refresh Everything campaign while Coke introduced it’s Refresh. Recycle. Repeat. green campaign, wind-powered billboards and all. Here’s Pepsi’s New Year Eve video: Both campaigns are refreshing, but that’s the problem. By using [...]

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Comparitive advertising: Love it or hate it?

By on December 18, 2008 in competition, love it or hate it?, message responsible, videos

You’ve probably noticed there’s a lot more comparative advertising being done lately. Miller Lite v. Bud Light, Whopper v. Big Mac, Campbells v. Progresso and Dunkin’ Donuts (or McDonalds) v. Starbucks all immediately come to mind. Of course, the poster child for comparative advertising is Mac v. PC: View Mac v. PC on YouTube Is [...]

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Marketing lessons from Barack Obama

By on November 5, 2008 in branding, casting responsible, competition, innovation, multicultural marketing, positioning, social media, social networking, videos, viral marketing, word of mouth

Whether you are red or blue, you can’t deny Barack Obama’s marketing prowess. Here are a few lessons every organization should consider when they are seeking ‘votes’ from prospects: Develop strategies based on consumer insights. The Obama campaign clearly understood where America was hurting most, and developed strategies in response. Build an organization that can [...]

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Are you ready to compete?

By on August 18, 2008 in competition

Watching the greatest Olympians inspires. The competition is fierce, and to succeed at the highest level these dedicated athletes train for years. Day in and day out, they work at their craft to swim faster, jump higher or hit with greater precision. Whatever it is, it’s their singular focus—and they know how to win. It’s [...]

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