We walk the talk at Outsource Marketing. Since 2007 King County has recognized organizations for waste prevention and recycling efforts. And, for the 7th straight year we are proud to announce Outsource Marketing has been recognized and made the Honor Roll for “Best Workplaces for Recycling and Waste Prevention.” Read all about it on […]
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Recently, Software Advice hosted an online debate called: “Is Customer Service the New Marketing?” The discussion highlighted customers’ increasing disillusionment with traditional advertising; and as a result, the importance of customer service as a market differentiator. The average consumer is bombarded with thousands of commercial messages per day. That’s a lot of clutter to cut […]
Consumers today are better informed about the products or services they’re purchasing than at any other time in history. But it’s not because of marketers. In addition to researching on Google, peer-to-peer review sites like Angie’s List and Yelp have quickly become the most effective way for consumers to learn about business products and services. […]
Oh, Abercrombie. You continue to steal the headlines with your chiseled shirtless teenagers gracing the cover of your shopping bags, scandalous advertisements, and beautiful hand-selected employees. And thanks to Business Insider for bringing CEO Mike Jefferies’ 2006 comments back to life, Abercrombie is once again in our headlines. In case you missed it, in 2006 Jeffries made […]
If you haven’t already seen this “Dove Real Beauty Sketches” clip that everyone is posting on Facebook, take a gander: Dove once again pulls through in this touching video about how women view themselves in such poor light compared to how others see them. It is sad how women are especially critical of every mole, […]
Au Revoir Fruit of the Loom. Your plain cotton briefs and boring training bras are of the past. Welcome to a new generation of tween and teen undergarments. Sorry, faux pas. I meant to say, lingerie. Yes, lingerie geared towards teens and tweens is on your store shelves. It’s a $1.5 billion a year and […]
To commemorate Outsource Marketing’s 15th Anniversary, last fall we decided it might be fun—and a little cathartic—to think about the things we’ve learned since 1997. We’ve learned a lot, but narrowed it to the following list, in no particular order: “Safe” is dangerous. Safe is invisible amid info glut. Safe fails. Creative must be […]
In 1983, American Express coined the term “cause-related marketing” (CRM) when it embarked on a charitable endeavor to renovate the Statue of Liberty. The effort netted $1.7M (roughly $4M today when adjusted for inflation) for the preservation of the Statue of Liberty and Ellis Island. Needless to say, CRM is now an integral business strategy […]
For six years, King County has recognized organizations for their waste prevention and recycling efforts. And for six years, Outsource Marketing has made the list. Read all about it on the King County website.
Is it possible good deeds invite bad publicity? Can CSR efforts actually backfire? A recent working paper published in the Harvard Business Review claims just that, using oil company spills and the subsequent media coverage registering no difference in sentiment as the evidence. In fact, the paper claims companies making strong corporate social responsibility claims […]
The growth of our Responsible Marketing LinkedIn Group has been intriguing: most new members aren’t coming from America—they are coming from everywhere else. And a disproportionate number are coming from emerging markets. New research from Edelman Public Relations shared in Good Magazine explains why: Older people aren’t as purposeful: The U.S. is aging, and the […]
Ben and Jerry’s has announced a new limited edition batch of ice cream, “Schweddy Balls.” For the uninitiated, here’s the SNL skit it’s based upon: It’s funny. Really, really funny. Surely some people will be offended, right? Of course. Some people will are offended when you say “darn,” too. I’d argue “Schweddy Balls” is responsible. […]
We’re proud to receive recognition as a King County’s Best Workplace for Recycling and Waste Reduction once again this year. We are honored to join five other Issaquah businesses that were recognized for their sustainable efforts including The City of Issaquah, The Issaquah School District, Timber Ridge at Talus, Rowley Properties, and Pogacha. This marks the fifth […]
The following post was written by Jillian Ranney, an intern at Outsource Marketing. I recently discovered The College Sustainability Report Card, a website that grades the sustainability efforts of universities and colleges across the US and Canada. I’m talking a true-blue report card here. Much to my delight, I was able to find my alma […]
Each year, King County recognizes organizations that have made recycling and waste reduction a priority, so we’re honored to make the “Best Workplace for Recycling and Waste Reduction” list once again this year. Instead of us telling you how, here’s an excerpt from the webpage listing this year’s recipients: Outsource Marketing is a fourth-year Best […]
The live streaming video of the oil spill turns my stomach, so I’ve been struggling with this question for weeks: “Can Responsible Marketing help restore BP?” My gut says “never!” but my brain says “maybe.” The fact is, trust requires both competence and character—two things BP lacks. I know it’s early to ask, but if BP […]
Search for “oil spill” on Google and you’ll get this: Click here to enlarge On Bing you’ll get: British Petroleum · www.BP.com/GulfOfMexicoResponse Get Info about the Gulf of Mexico Response Today Yahoo: BP – Info about the Gulf of Mexico Spill Learn More about How BP is Helping. www.bp.com/gulfofmexicoresponse Normally, I’d say this is Responsible […]
The carrot or the stick? Neither. Research has shown that for knowledge workers, using money as an incentive actually hurts performance. You read that right. If you want your team to really shine, give them a purpose: View on YouTube We’ve been talking about the marketing benefits of adding purpose to an organization since the […]
Anyone interested in the Apple iPad has no doubt been to the Apple homepage lately and discovered this nice surprise bottom-center: That’s right. At a time when Apple could be cross-selling any number of their new offerings, they are using one of the four sandboxes on their homepage to share their supplier responsibility practices. You […]
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