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Call us small minded

We believe small things can have a big difference. That’s why printing on used paper and offering our guests a ‘glass’ of water, not a bottle, are all part of Outsource Marketing’s Green Pact. This year Outsource Marketing is pleased to once again receive the award for Best Workplaces for Recycling and Waste Reduction 2009 […]

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Outsource Marketing 2.0 coming soon

Join us as we unveil our new look and see what it means for us, our clients and ultimately, our world. Pam Mauk, Executive Director of Family Resource Center will share some of the important work they’re doing to support 18 charities that provide essential human services on the Eastside. Wednesday, September 9, 2009 Doors […]

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Walmart’s sustainability efforts impress

Like a lot of people, I’ve had my doubts about Walmart‘s sincerity when they’ve talked about sustainability. No matter their green claims, I can’t get past the fact they sell more cheap stuff from China than anyone. In contrast, Patagonia is a poster child for sustainable business. Given the above, the following interview with Yvon […]

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Do I get to have a Guinness again this year?

Last St. Patrick’s Day I asked if—given Guinness’ long history of often questionable advertising claims—I should be allowed to hoist a pint of their tasty stout. 74% of you said “Yes. Guinness is yummy. And they aren’t all that bad anyway.” How about this year? I sure would love to hoist a pint since it’s […]

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On sweatshops, morality and marketing

Do you care if a pair of jeans you were about to buy was made with sweatshop labor? What if you looked really good in them—would you care then? Are you sure? In Sweatshop Labor is Wrong Unless the Jeans are Cute, Neeru Paharia and Rohit Deshpandé of Harvard Business School share the results of […]

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Is Belkin’s apology for astroturfing enough?

First, what’s “astroturfing?” Roughly, it’s when formal political, advertising, or public relations campaigns seek to create the impression of spontaneous “grassroots” behavior, hence the reference to the artificial grass, AstroTurf.* On Friday, The Daily Background Blog revealed that a Belkin employee was doing just that: Paying 65 cents for perfect reviews on, and […]

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10 of my favorite lists from 2008

Happy New Year! I know. I’ve ranted about lists before, but to start off 2009, one of my resolutions is to lighten up (a little) about lists. Here’s a list of 10 of my favorite lists from last year, in no particular order: The 10 most admired companies of 2008 Fortune Magazine 50 ideas on […]

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Responsible or not? Doritos marketing to kids

Doritos provided the following word search bookmark in school cafeterias: At the top, it says “Find the seven words hidden below that can lead you to a healthy day.” There are actually eight words, the first word on the list is “Doritos.” Three questions: Is Doritos telling kids that their product is part of a […]

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On marketing and honor on Veterans Day

Today we honor our veterans: Those that serve, those that have served and those that gave the ultimate sacrifice for their country. How do most marketers honor this sacrifice? By commercializing it with Veterans Day sales, like this one: There’s nothing wrong with sales, especially in this economy. But with nary a mention of veterans […]

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Marketers get attention with Election Day freebies

Regardless of how you plan to vote, chances are you are talking about the election. With estimates of turnout exceeding 130 million people, Election Day promotions make sense. Starbucks is giving away free coffee: View this video on YouTube Krispy Kreme is giving away free donuts: And Ben and Jerry’s is giving away free ice […]

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Solar powered bus shelters turn outdoor ads green

In an innovative public-private partnership, Fuel Outdoor has donated 600 Solar powered bus shelters to the City of Miami. It’s “a revolutionary model at work—corporate advertising dollars are being used to clean the environment,” says Miami Mayor, Manny Diaz. Michael Freedman, CEO of Fuel, describes their unique business approach: We have a triple bottom line […]

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25 ways your business can help fight poverty

It’s Blog Action Day! The purpose of Blog Action Day is to create a worldwide discussion regarding an important issue. This year, it’s poverty. For this post, I wanted my post to meet three criteria: To bring value to readers, it must result in a list of creative ways business can help fight poverty To […]

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A day made better for teachers by OfficeMax

Did you know that, on average, teachers spend about $1,200 of their own money to cover the cost of classroom supplies? The “teacher-funded” classroom is an outrage when you consider teacher compensation, and OfficeMax has partnered with Adopt-A-Classroom “to recognize extraordinary teachers for their dedication and innovative approach to education.” During their A Day Made […]

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TOMS Shoes: More than different

TOMS Shoes was founded by Blake Mycoskie after a life-changing trip to Argentina. While there, he learned about the Alpargata soft shoe, but ironically, also met children in villages that had no shoes. So he created a shoe company whose goals aren’t based on shoes sold, but on shoes given away. For every pair of […]

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How can business help the poor?

The Responsible Marketing Blog will be participating in Blog Action Day on Wednesday, October 15th. Here’s what it’s about: First and last, the purpose of Blog Action Day is to create a discussion. We ask bloggers to take a single day out of their schedule and focus it on an important issue. By doing so […]

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Kissing a frog to help the environment

Earlier this summer, Outsource Marketing participated in The Olympus Press Print Green Summit, an annual event attended by over 250 people from 150 companies to focus on ways to, well, print greener. Olympus sponsored an interesting origami-making contest. To enter, contestants created an origami character with special FSC certified paper, took a picture of it […]

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Love it or hate it? “Kiss my Astra”

Do you want to Kiss my Astra? I didn’t think so. But Saturn’s new campaign asks you to do just that, then share it with the world. Join Saturn’s Ning-powered ImSaturn social network, then upload a picture of you kissing a Saturn Astra and you could win one. Is “Kiss my Astra,” just a low-brow […]

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Bite-sized Friday: Chickens to China

Bennett Gordon from the always good Utne Reader shared the following interview with Lucas Conley, author of Obsessive Branding Disorder. Includes audio, video and a link to an excerpt from the book. Looking for social media case studies? Here are 27 of ’em from Now is Gone, by Geoff Livingston. In Indecent exposures: Companies don’t […]

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Why corporate America should give a damn

The first two lines of Joan Jett’s 80’s song “Bad Reputation” go like this: I dont give a damn ’bout my reputation You’re living in the past—its a new generation Joan Jett may not give a damn, but corporate America should—it’s hitting them square in the pocketbook. A recent Harris Interactive poll showed a whopping […]

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OMFG: Responsible or not?

For the uninitiated: OMG = “Oh my God.” OMFG = The same, plus a strategically placed F-bomb. First time I saw these ads, I wanted to write about it here, but I couldn’t seem to find the CW’s justification for taking “OMG,”—a phrase that already puts some people on edge—and plusing it with the “F” […]

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