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Responsible or not? Bayer Corporation

By on March 26, 2008 in corporate responsibility, environmentally responsible, responsible or not?, socially responsible, videos

For generations, Bayer has been a household name in America. Today, the company has over 106,000 employees working in 150 countries in healthcare, crop science, business services, technology and more. The company’s slogan: “Science for a Better Life.” Here’s a description of some of Bayer’s social initiatives from their corporate website: We support both schoolchildren [...]

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Embracing responsibility: It’s gr-r-r-reat! Or is it?

By on March 25, 2008 in corporate responsibility, marketing to kids, socially responsible

Here’s four minutes of junk food advertising aimed at children: Given the above, when cereal maker Kellogg’s proclaims, “We want to be a responsible marketer,” what does that mean? Is their newfound philosophy responsible or reactionary? In Embracing responsibility: It’s gr-r-r-reat! Or is it? my partner, Dan Murphy tackles that question and more. Here’s a [...]

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Results of the Guinness poll

By on March 17, 2008 in corporate responsibility, fun, polls

Yesterday, I shared a little bit of Guinness’s less-than-responsible marketing past with you, and asked, “Should I drink a Guinness today?” The results are in: Well, if I must, I must. So here goes: Tonight, I tip a glass to you. Thank you for joining the Responsible Marketing conversation. ‘Sláinte!’

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Should I drink a Guinness today?

By on March 17, 2008 in branding, corporate responsibility, polls, socially responsible, videos

St. Patrick’s Day on a Monday? Blasphemy! When in Dublin a few years ago, I visited the Guinness Storehouse and was most impressed by the section dedicated to their advertising archive, most of the second floor. “Guinness is good for you” was a claim made in the company’s adverts after market research revealed people felt [...]

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Ad guidelines: Do restrictions hamper creativity?

By on March 13, 2008 in corporate responsibility, creativity, message responsible

Would the Internet be a better place if the following types of online ads were inadmissable? Pop-ups and Pop-unders Ads with non-functioning drop-down menus, radio buttons, and text boxes Ads that contain fraudulent, deceptive or misleading statements or illustrations Attacks of personal nature Advertisements that are overly competitive or that refer abusively to the goods [...]

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Not interested in Blow? Try Meth instead.

By on February 28, 2008 in corporate responsibility, responsible or not?, socially responsible, videos, word of mouth

The response to my post regarding Blow Energy Drink yesterday was a hearty two thumbs down. So, I can only imagine what you might think of Meth Coffee. From their homepage: Dear Agent, I am dispatching to you a sample of smooth and highly seismological coffee bean substance. Try this new flammable specimen, but distribute [...]

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Responsible or not? Blow Energy Drink Mix

By on February 27, 2008 in corporate responsibility, responsible or not?, socially responsible, videos, word of mouth

Energy drink marketing is kinda like soda pop marketing — on steroids. And taurine. And caffeine. All at once. Energy drinks are mostly geared toward thrill-seeking youth looking for a coffee alternative…a legal high. The packaging is aggressive–even dangerous–with monsters, aliens, skateboards, crocodiles, rattlesnakes and other creatures meant to make the customer feel just a [...]

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Responsible or not? PETA’s campaign against KFC

By on February 22, 2008 in corporate responsibility, responsible or not?, socially responsible, videos, word of mouth

It really doesn’t matter how you feel about PETA, you have to admire their marketing chutzpah. I heard their ad was banned from the Super Bowl, but couldn’t find it on YouTube. A visit to Gino Cosme’s Bridging the Gap blog revealed all. Here’s the banned ad (viewer discretion advised): Clearly, this was meant to [...]

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Toy safety and timing

By on February 20, 2008 in corporate responsibility, environmentally responsible, socially responsible

As the father of two preschoolers under age five, I’ve been frustrated with the toy industry’s failure to aggressively address lead, PVC and phthalates in toys. Needless to say, I was happy to see that both Wal-Mart and Toys R’ Us announced new guidelines for manufacturers last week. In a letter to customers, Toys R’ [...]

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Advice from George and Abe on President’s Day

By on February 18, 2008 in corporate responsibility

“Happiness and moral duty are inseparably connected.” George Washington First President of the United States Born February 22, 1731 “When I do good, I feel good. When I do bad, I feel bad. That’s my religion.” Abraham Lincoln 16th President of the United States Born February 11, 1809

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Southwest Airlines looking for luv in all the right places

By on February 14, 2008 in corporate responsibility, message responsible, roi responsible, socially responsible

You gotta love Southwest Airlines. Known as the “Luv Airline,” Southwest wears their heart on their sleeve, professing their affection for their employees, customers, planes and more on their blog. The blog includes a photo caption contest for Southwest employee dressed as cupid, a series of articles on the “next generation of customer service,” info [...]

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On photonapping and double standards

By on January 23, 2008 in corporate responsibility, privacy, socially responsible

From software license audits to record labels suing teenagers’ parents for downloading music through a file sharing services, corporate America is working overtime to protect its intellectual property rights. Just in the last week, the blogosphere was abuzz with news that Ford had asked the Black Mustang Club to cease and desist from using photos [...]

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