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Using social media to create social good

By popular demand, here’s my deck from PodCamp Seattle: As you probably noticed, I’m not a big fan of slides full of bullets—it’s mostly images. View all the websites mentioned in the deck, as well as all the sites recommended by Twitter friends here: I’ve also bookmarked all of the Twitter contributors in case […]

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Are you amped for PodCamp? Join me in Seattle on June 21st

Responsible marketers know that social media is changing the business landscape and has become an integral part of the marketing mix. If you don’t know social media because you just haven’t had the time to figure it out, now you can get a good primer in less than one day—for free. PodCamp is coming to […]

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(RED) under fire: Group says buy less; show us the books

By now, you may have seen or possibly even purchased a (RED) product. If you haven’t, here’s a little background from the Product (RED) website: (RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world’s most iconic brands to […]

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Responsible or not? Unilever

I’ve mentioned Dove’s Campaign for Real Beauty that encourages self esteem for young girls. It’s smart, it zags when everyone else is zigging, and as the father of young daughter it makes me want to stand up and cheer. But of course, Responsible Marketing is never black and white. Dove’s parent company, Unilever, has been […]

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The Seven Keys to Responsible Marketing

Each month, we share marketing articles, links and information with the Friends of Outsource Marketing. This month, we added “podcast” to that list. My partner Bill Boyd has done quite a few podcasts for clients, and decided it was time to do one for us. Click play below to listen: [audio:] Can you help me […]

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Did Tyson’s ‘antibiotic-free’ chicken claims mislead consumers?

By Dan Murphy, Guest Blogger Back in June 2007, Tyson Foods, the nation’s No. 1 chicken processor, launched a new “Raised Without Antibiotics” natural chicken line. Along with a self-congratulatory ad campaign, the Springdale, Ark.-based firm touted its new product as the solution to the contentious issue of using low-level antibiotics as a growth enhancer […]

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Pampers math: 1 pack = 1 vaccine

Last year, Pampers teamed with Unicef to provide tetanus shots for mothers and children in developing countries. Their campaign was set to last three months, but I saw the above ad last night, so it appears they’ve extended the program. Everyone wins: The vaccination recipients–for obvious reason, P&G–because of the goodwill it generates, and the […]

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Swirly goodness? Pinkberry not all good

I like Pinkberry‘s marketing. The chain of frozen confection stores based in New York and California speak in an engaging, human voice. Their branding is clean and simple, and they know that less is more. But Pinkberry’s founder claimed less when there was more — more additives and more calories, to be precise. And that, […]

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I got duped by Airborne

Seems everyone I know has been down for the count this year with a cold, the flu or some other crud that just won’t go away. It also seems everyone I know swears by Airborne. We have a tube in our cabinet and have purchased the stuff since shortly after the product appeared. Boy, do […]

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Responsible or not? Apple, Inc.

Image from Wired Magazine I was interviewed by MacNews last week for their article The iPhone and Social Networks: Fast Friends? Read it and you might think I’m an Apple fanboy. I’m not. Apple has introduced some game-changing, highly usable, extremely cool products. But the company has a less than sterling reputation regarding the way […]

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Diet pills, boob jobs and facelifts…for tween and teen girls

As if ultra-violent and gory first-person shooter games aren’t controversial enough, now girls age nine to 16 can compete to “become the most famous, beautiful, sought after bimbo across the globe” in the Miss Bimbo game. To win, players enter beauty contests and buy lingerie, breast enhancements, facelifts and diet pills. Nice. The site currently […]

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Responsible or not? Bayer Corporation

For generations, Bayer has been a household name in America. Today, the company has over 106,000 employees working in 150 countries in healthcare, crop science, business services, technology and more. The company’s slogan: “Science for a Better Life.” Here’s a description of some of Bayer’s social initiatives from their corporate website: We support both schoolchildren […]

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Embracing responsibility: It’s gr-r-r-reat! Or is it?

Here’s four minutes of junk food advertising aimed at children: Given the above, when cereal maker Kellogg’s proclaims, “We want to be a responsible marketer,” what does that mean? Is their newfound philosophy responsible or reactionary? In Embracing responsibility: It’s gr-r-r-reat! Or is it? my partner, Dan Murphy tackles that question and more. Here’s a […]

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Results of the Guinness poll

Yesterday, I shared a little bit of Guinness’s less-than-responsible marketing past with you, and asked, “Should I drink a Guinness today?” The results are in: Well, if I must, I must. So here goes: Tonight, I tip a glass to you. Thank you for joining the Responsible Marketing conversation. ‘Sláinte!’

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Should I drink a Guinness today?

St. Patrick’s Day on a Monday? Blasphemy! When in Dublin a few years ago, I visited the Guinness Storehouse and was most impressed by the section dedicated to their advertising archive, most of the second floor. “Guinness is good for you” was a claim made in the company’s adverts after market research revealed people felt […]

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Ad guidelines: Do restrictions hamper creativity?

Would the Internet be a better place if the following types of online ads were inadmissable? Pop-ups and Pop-unders Ads with non-functioning drop-down menus, radio buttons, and text boxes Ads that contain fraudulent, deceptive or misleading statements or illustrations Attacks of personal nature Advertisements that are overly competitive or that refer abusively to the goods […]

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Not interested in Blow? Try Meth instead.

The response to my post regarding Blow Energy Drink yesterday was a hearty two thumbs down. So, I can only imagine what you might think of Meth Coffee. From their homepage: Dear Agent, I am dispatching to you a sample of smooth and highly seismological coffee bean substance. Try this new flammable specimen, but distribute […]

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Responsible or not? Blow Energy Drink Mix

Energy drink marketing is kinda like soda pop marketing — on steroids. And taurine. And caffeine. All at once. Energy drinks are mostly geared toward thrill-seeking youth looking for a coffee alternative…a legal high. The packaging is aggressive–even dangerous–with monsters, aliens, skateboards, crocodiles, rattlesnakes and other creatures meant to make the customer feel just a […]

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Responsible or not? PETA’s campaign against KFC

It really doesn’t matter how you feel about PETA, you have to admire their marketing chutzpah. Here’s a summary of their campaign: Clearly, this was meant to agitate and it worked for me – I hopped right over to the Kentucky Fried Cruelty website to see what they had to say. The site leverages KFC’s […]

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Toy safety and timing

As the father of two preschoolers under age five, I’ve been frustrated with the toy industry’s failure to aggressively address lead, PVC and phthalates in toys. Needless to say, I was happy to see that both Wal-Mart and Toys R’ Us announced new guidelines for manufacturers last week. In a letter to customers, Toys R’ […]

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