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What your marketing counsel should tell you—but won’t

By on January 15, 2008 in casting responsible, creativity, execution responsible, strategically responsible

I just re-read this article I wrote for Media, Inc. a few years ago thinking it needed an update. Oddly, it felt more relevant than ever. Take a gander, then share your thoughts by commenting below.

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Powerful ideas trump big budgets

By on January 14, 2008 in creativity, roi responsible, videos

My partner, Bill Boyd, ABC, sent me this video along with the following message: You don’t need a big budget in order to reach a huge audience. Just a powerful idea and a compelling way of presenting it. I couldn’t agree more. This video regarding global warming was created by a science teacher in rural [...]

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The Green Effie Award: Call for entries now open

By on January 3, 2008 in creativity, environmentally responsible

In the advertising business, an Effie is the equivalent of an Academy Award. Started in 1968, the award goes to “client and agency teams who tackled a marketplace challenge with a big idea and knew exactly how to communicate their message to their customer.” Now there’s an award green marketers can aspire to: The Green [...]

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Ad Age Trends for 2008: My take

By on December 27, 2007 in casting responsible, creativity, execution responsible, roi responsible, social networking, socially responsible, strategically responsible

Ad Age released their Trends to Watch in 2008 recently. Here’s a loose summary of the article with my comments in italics. MARKETERS HIT A ROUGH PATCH With growth slowing, fuel prices high and credit tight, marketers will struggle as consumers will reduce spending. This puts marketing responsibility at a premium. Now more than ever, [...]

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I deserve a hot, juicy burger…and a cup of water

By on November 26, 2007 in creativity, signage, simplicity, word of mouth

Last summer, I took my mom to Wendy’s for lunch with my kids. Believe it or not, it was the first time she’d been there. Hold the ‘heavy hitter’ and ‘great son’ comments — it was her idea. Anyway, after we sat down for our gourmet meal, there was a bit of a stir near [...]

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