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SPAM is SPAM if you say it is

SPAM is SPAM if you say it is

By on May 26, 2011 in digital marketing, ethics, execution responsible

Are you a spammer? I don’t care what the technical definition is – if you make it hard for people to unsubscribe from your mailings, you might be viewed as one. Don’t require multiple clicks to unsubscribe. Don’t force someone to enter their email address into your system to unsubscribe. Be responsible and use an [...]

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Check out the Advanced Interactive Marketing Certificate at UW

By on July 14, 2010 in digital marketing, education

Since 1996, I’ve served on the advisory board for a number of the marketing-related programs for the University of Washington’s Professional and Continuing Education division. If you live the Seattle area, you should know about the Advanced Interactive Marketing Certificate. Here’s a short video overview: Check it out, and share this post with anyone you [...]

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BP combating bad press with paid search

By on June 7, 2010 in advertising, corporate responsibility, digital marketing, no trust, responsible or not?, search

Search for “oil spill” on Google and you’ll get this: Click here to enlarge On Bing you’ll get: British Petroleum · www.BP.com/GulfOfMexicoResponse Get Info about the Gulf of Mexico Response Today Yahoo: BP – Info about the Gulf of Mexico Spill Learn More about How BP is Helping. www.bp.com/gulfofmexicoresponse Normally, I’d say this is Responsible [...]

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B2C or B2B, spam is spam

By on April 17, 2010 in digital marketing, message responsible, videos

View on YouTube A surprising perspective regarding B2B email marketing was published recently in the Harvard Business Review blog that got one of our client’s hackles up, and I think it will yours too. In B2B’s: Your Email Marketing Policy Could Hurt You, the author essentially argues that spam is okay as long as you [...]

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Facebook’s ad feedback function fail

By on September 21, 2009 in advertising, digital marketing, social media, usability

You know the ads on the right hand column of your Facebook feeds page? Here’s a view I’ve received a lot lately: Yeah. I know. You’ve seen these ads enough already. Not sure why I’d receive ‘em…I’m not a gamer and there’s nothing in my profile that would lead you to believe I’d be interested [...]

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How Ford made me reconsider my auto buying habits

By on May 27, 2009 in authenticity, branding, digital marketing, launch, social media, social networking, strategically responsible, videos, word of mouth

I’ve owned dozens of cars, and like a lot of people, most have been Japanese or German. So when I turned in my leased Honda and started the hunt for a new hybrid, I drove the Toyota Prius, Camry and Highlander Hybrids, the new Honda Insight and a Lexus RX 400h. The Prius felt underpowered [...]

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Hyperconnected teens: The staggering statistics

By on February 26, 2009 in digital marketing, mobile marketing, social media, social networking, word of mouth

Much has been said about how connected Gen Y is. But I was shocked when I learned that teens with a cell phone average 2,272 text messages per month. That’s works out to over 73 messages per day, or 4.5 per hour assuming eight hours of sleep. This is compared to an average of 203 [...]

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Marketing personalization tips and pitfalls

By on September 24, 2008 in digital marketing, personalization, privacy, videos

Personalization has been the marketer’s holy grail for a long time. From 1998-2002 I instructed the Integrated Marketing Communications course at the University of Washington. The first few years, I used The One-to-One Future by Don Peppers and Martha Rogers as one of my textbooks. Of course, one of the key messages of the book [...]

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Are you looking for love in all the wrong places?

By on September 22, 2008 in authenticity, branding, digital marketing, social media, social networking, videos, viral marketing, word of mouth

I wish people didn’t call it “new media” anymore. It’s just media. But unlike television, radio and print, this media is created by you, me, your co-workers—maybe even your mom. It’s a conversation that brings you closer to the customer than ever before at a time when recent research has shown that 86% of consumers [...]

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Bite-sized Friday: Chickens to China

By on July 11, 2008 in corporate responsibility, digital marketing, message responsible, social media, socially responsible

Bennett Gordon from the always good Utne Reader shared the following interview with Lucas Conley, author of Obsessive Branding Disorder. Includes audio, video and a link to an excerpt from the book. Looking for social media case studies? Here are 27 of ‘em from Now is Gone, by Geoff Livingston. In Indecent exposures: Companies don’t [...]

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Responsible Marketing on socialmedia.alltop.com

By on June 24, 2008 in about this blog, announcement, digital marketing, message responsible, social networking

Alltop is the excellent blog aggregation site that offers “aggregation without aggravation” because it lists just the best of the best blogs. I was honored to be included in the marketing.alltop category in May and gave you Responsible Marketers the opportunity to weigh in on which badge I should use. So, imagine my surprise when [...]

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Using social media to create social good

By on June 23, 2008 in cause marketing, charitable giving, corporate responsibility, digital marketing, social networking, socially responsible

By popular demand, here’s my deck from PodCamp Seattle: As you probably noticed, I’m not a big fan of slides full of bullets—it’s mostly images. View all the websites mentioned in the deck, as well as all the sites recommended by Twitter friends here: http://del.icio.us/patrickbyers/socialgood I’ve also bookmarked all of the Twitter contributors in case [...]

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Are you amped for PodCamp? Join me in Seattle on June 21st

By on May 28, 2008 in announcement, corporate responsibility, digital marketing, environmentally responsible, podcast, social networking, socially responsible, speeches

Responsible marketers know that social media is changing the business landscape and has become an integral part of the marketing mix. If you don’t know social media because you just haven’t had the time to figure it out, now you can get a good primer in less than one day—for free. PodCamp is coming to [...]

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Beware of “no brainer” marketing tactics

By on May 20, 2008 in digital marketing, execution responsible, roi responsible

We all know it now: Digital marketing kicks butt. Organizations big and small should be investing in paid search, SEO and email marketing. In some categories the ROI makes putting most (if not all) of your marketing budget into digital marketing a no-brainer. Or is it? Care to guess how many people have never sent [...]

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