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Lumpy mail. Love it or hate it?

By on July 19, 2011 in direct marketing, environmentally responsible, love it or hate it?

You’ve received them before—an unsolicited package that has something in that you just have to open. Because of it’s lumpy nature, this form of direct marketing is called “lumpy mail.” Sometimes there’s something interesting but usually it’s just trash and trinkets. Still, it grabbed your attention and you opened the package, right? Response rates for [...]

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Another recycling award for Outsource Marketing

By on June 25, 2011 in announcement, corporate responsibility, environmentally responsible, socially responsible

We’re proud to receive recognition as a King County’s Best Workplace for Recycling and Waste Reduction once again this year. We are honored to join five other Issaquah businesses that were recognized for their sustainable efforts including  The City of Issaquah, The Issaquah School District, Timber Ridge at Talus, Rowley Properties, and Pogacha. This marks the fifth [...]

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What’s your sustainability grade?

By on May 19, 2011 in corporate responsibility, environmentally responsible

The following post was written by Jillian Ranney, an intern at Outsource Marketing. I recently discovered The College Sustainability Report Card, a website that grades the sustainability efforts of universities and colleges across the US and Canada. I’m talking a true-blue report card here. Much to my delight, I was able to find my alma [...]

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Outsource Marketing receives recycling award for fourth consecutive year

By on June 24, 2010 in announcement, corporate responsibility, environmentally responsible, socially responsible

Each year, King County recognizes organizations that have made recycling and waste reduction a priority, so we’re honored to make the “Best Workplace for Recycling and Waste Reduction” list once again this year. Instead of us telling you how, here’s an excerpt from the webpage listing this year’s recipients: Outsource Marketing is a fourth-year Best [...]

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The 7 Keys to Responsible Marketing in 2 Minutes

By on October 21, 2009 in casting responsible, environmentally responsible, execution responsible, fun, message responsible, movies, roi responsible, socially responsible, strategically responsible, videos

Want to know what Responsible Marketing is about but don’t have the time to read our white paper on the topic? Well, here’s “The 7 Keys to Responsible Marketing in 2 Minutes,” featuring the characters you’ve grown to love (or hate) in our Responsible Marketing web shorts. View on YouTube There ya go—with a video [...]

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Climate hype? Where there’s hype, there’s $

By on October 15, 2009 in environmentally responsible, socially responsible, videos

For Blog Action Day, I started crafting a post regarding the UN Climate Summit in Copenhagen in December, but then I realized, hey, this blog is supposed to be about Responsible Marketing! Here’s an interesting Google Earth tour on the topic. Right after I’ll get to my real post. View on YouTube Okay, so I’ve [...]

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Responsible or not? Audi’s “Do Your Part”

By on October 6, 2009 in advertising, environmentally responsible, greenwashing, message responsible, responsible or not?, videos

It ain’t so easy being green. Unless, of course, you buy a clean diesel from Audi. That’s the message of this Audi A3 “Do Your Part” advert: View on YouTube I get the idea: Show you can be environmentally responsible without having to put yourself out. You can have it all. Here’s one point of [...]

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Is your “Green Czar” an angel or a devil?

By on October 2, 2009 in casting responsible, environmentally responsible, fun, movies, socially responsible, videos

In 2006, we decided we needed get serious about greening Outsource Marketing after years of agreement about having an environmentally responsible workplace but no real plan to make it happen. Since then, we’ve been recognized for our efforts and have even won a few workplace recycling awards. The two secrets to our success: Everyone at [...]

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Recycling: A Love Story

By on September 16, 2009 in announcement, environmentally responsible, fun, movies, outsource marketing news, videos, viral marketing

He’s a muscle-bound, rough and tough lover of all things manly. She’s a petite girly girl that loves a nice glass of Chianti and long walks on the beach under the moonlight. Learn how they meet, and what happens if you don’t recycle. View on YouTube in HD We dare you to litter in our [...]

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Call us small minded

By on August 31, 2009 in announcement, corporate responsibility, environmentally responsible, socially responsible

We believe small things can have a big difference. That’s why printing on used paper and offering our guests a ‘glass’ of water, not a bottle, are all part of Outsource Marketing’s Green Pact. This year Outsource Marketing is pleased to once again receive the award for Best Workplaces for Recycling and Waste Reduction 2009 [...]

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Evian’s hip-hop roller babies: Responsible or not?

By on July 9, 2009 in advertising, creativity, environmentally responsible, responsible or not?, videos, viral marketing, word of mouth

By now, you’ve probably heard about Evian‘s new “live young” campaign featuring the roller babies. You haven’t? Well, now you are in the know: There’s a lot to like here: It’s fun, unique, the CGI was done well and who doesn’t love Rapper’s Delight? It’s the type of video you can hardly resist hitting the [...]

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Walmart’s sustainability efforts impress

By on June 12, 2009 in corporate responsibility, environmentally responsible, greenwashing, videos

Like a lot of people, I’ve had my doubts about Walmart‘s sincerity when they’ve talked about sustainability. No matter their green claims, I can’t get past the fact they sell more cheap stuff from China than anyone. In contrast, Patagonia is a poster child for sustainable business. Given the above, the following interview with Yvon [...]

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Shut off your lights at the office this weekend.

By on March 27, 2009 in environmentally responsible, socially responsible

In support of Earth Hour, all our lights will be shut off at Outsource Marketing this entire weekend. Mostly because I don’t want someone to have to come in and shut them off at 8:30 on a Saturday night. Here’s what it all about: On Saturday, March 28th at 8:30pm millions of people around the [...]

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What do you think of Earth Day cards?

By on March 5, 2009 in environmentally responsible, socially responsible

An intriguing question was posed by Tim Somers via LinkedIn the other day and I’m curious to see what you think. Here’s his question: Would using a greeting card to promote Earth Day go against what Earth Day is all about even if the cards are made with recycled materials? I asked a similar question [...]

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Is green marketing Responsible Marketing?

By on February 16, 2009 in environmentally responsible, greenwashing

Is green marketing responsible? Not always. Sometimes it’s just the opposite—it’s irresponsible, deceptive and wrong when it’s greenwashing. The fact is, most Americans say green advertising is nothing more than just a marketing tactic. Consumers are savy—just because a marketer claims it doesn’t mean they’ll believe it. So why go green? Well, because it’s the [...]

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Super Bowl XLIII ads

By on February 2, 2009 in advertainment, advertising, creativity, environmentally responsible

Here are all the ads from Super Bowl XLIII, all assembled on one page for your review. Review the ones you missed, then cast your vote for Most and Least Responsible Ads of Super Bowl XLIII. Enjoy. THE ADS Angels and Demons: Trailer Audi: Chase Bud Light: Bud Light Lime Bud Light: Meeting Bud Light: [...]

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Bite-sized Friday: The Virgin Edition

By on January 23, 2009 in advertising, environmentally responsible, morality, sex sells, videos

No, this isn’t the first Bite-sized Friday—just the first one since October. Bite-sized Fridays are essentially mini-posts, thematically linked. And away we go: Virgin Atlantic 25th anniversary ad Virgin Atlantic’s 25th Anniversary ad, 25 Years, Still Red Hot has been getting a lot of attention lately, but positive and negative. Some think it’s sexist, others [...]

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To print or not to print. That is the question.

By on December 29, 2008 in environmentally responsible, strategically responsible, usability

At least, that’s the question I’ve been asking myself a lot lately. We printed and mailed holiday cards to key clients and sent digital versions to friends of the firm and the folks we communicate with regularly in social media circles. But I wasn’t sure if should send printed holiday cards. Every card we sent [...]

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On Black Friday and consumerism

By on November 28, 2008 in consumerism, environmentally responsible, morality, socially responsible, videos

Today is Black Friday. You might have heard it’s the busiest shopping day of the year. It seldom is. The Saturday before Christmas is typically the busiest shopping day of the year. You might have also heard Black Friday is named as such because it’s the day that puts retailers in the black. That’s not [...]

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Amazon begins initiative to reduce packaging

By on November 14, 2008 in branding, creativity, environmentally responsible, word of mouth

Great packaging can be the difference between success and failure for some products. As marketers, it’s our responsibility to make sure the products we are marketing are packaged in a way that merchandises well, is easy to display, and showcases its best features on the shelf—especially when stacked up against the competition. Creative packaging reinforces [...]

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