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Shut off your lights at the office this weekend.

In support of Earth Hour, all our lights will be shut off at Outsource Marketing this entire weekend. Mostly because I don’t want someone to have to come in and shut them off at 8:30 on a Saturday night. Here’s what it all about: On Saturday, March 28th at 8:30pm millions of people around the […]

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What do you think of Earth Day cards?

An intriguing question was posed by Tim Somers via LinkedIn the other day and I’m curious to see what you think. Here’s his question: Would using a greeting card to promote Earth Day go against what Earth Day is all about even if the cards are made with recycled materials? I asked a similar question […]

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Is green marketing Responsible Marketing?

Is green marketing responsible? Not always. Sometimes it’s just the opposite—it’s irresponsible, deceptive and wrong when it’s greenwashing. The fact is, most Americans say green advertising is nothing more than just a marketing tactic. Consumers are savy—just because a marketer claims it doesn’t mean they’ll believe it. So why go green? Well, because it’s the […]

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Super Bowl XLIII ads

Here are all the ads from Super Bowl XLIII, all assembled on one page for your review. Review the ones you missed, then cast your vote for Most and Least Responsible Ads of Super Bowl XLIII. Enjoy. THE ADS Angels and Demons: Trailer Audi: Chase Bud Light: Meeting Bud Light: Swedish Budweiser: Clydesdales Stick Budweiser: […]

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Bite-sized Friday: The Virgin Edition

No, this isn’t the first Bite-sized Friday—just the first one since October. Bite-sized Fridays are essentially mini-posts, thematically linked. And away we go: Virgin Atlantic 25th anniversary ad Virgin Atlantic’s 25th Anniversary ad, 25 Years, Still Red Hot has been getting a lot of attention lately, but positive and negative. Some think it’s sexist, others […]

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To print or not to print. That is the question.

At least, that’s the question I’ve been asking myself a lot lately. We printed and mailed holiday cards to key clients and sent digital versions to friends of the firm and the folks we communicate with regularly in social media circles. But I wasn’t sure if should send printed holiday cards. Every card we sent […]

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On Black Friday and consumerism

Today is Black Friday. You might have heard it’s the busiest shopping day of the year. It seldom is. The Saturday before Christmas is typically the busiest shopping day of the year. You might have also heard Black Friday is named as such because it’s the day that puts retailers in the black. That’s not […]

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Amazon begins initiative to reduce packaging

Great packaging can be the difference between success and failure for some products. As marketers, it’s our responsibility to make sure the products we are marketing are packaged in a way that merchandises well, is easy to display, and showcases its best features on the shelf—especially when stacked up against the competition. Creative packaging reinforces […]

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Solar powered bus shelters turn outdoor ads green

In an innovative public-private partnership, Fuel Outdoor has donated 600 Solar powered bus shelters to the City of Miami. It’s “a revolutionary model at work—corporate advertising dollars are being used to clean the environment,” says Miami Mayor, Manny Diaz. Michael Freedman, CEO of Fuel, describes their unique business approach: We have a triple bottom line […]

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The new phone books are here! Oh, goody.

As a teen, one of my favorite comedies was The Jerk starring Steve Martin. It’s a classic filled with unforgettable lines: “You mean I’m going to stay this color?” and “I’ve found my special purpose!” come to mind immediately. Navin Johnson’s excitement when the phone books came was unforgettable: Navin Johnson: The new phone book […]

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25 ways your business can help fight poverty

It’s Blog Action Day! The purpose of Blog Action Day is to create a worldwide discussion regarding an important issue. This year, it’s poverty. For this post, I wanted my post to meet three criteria: To bring value to readers, it must result in a list of creative ways business can help fight poverty To […]

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Bite-sized Friday: Smart, smarter, smartest

____________ SMART An embeddable collection of Fortune 500 logos, tagged with words like “logotype”, “symbol” and “acronym” to make it helpful to sort through different variations and approaches to design. A useful tool for creative inspiration and competitive intel: ____________ SMARTER In Brainy Brand Names Where They’re Least Expected, Stuart Elliott of the New York […]

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Live from the jailhouse :(

I’m off to jail for the Muscular Dystrophy Association. Here’s what’s happening: You can add to the above meme by using the #mda08 hashtag on Twitter. There’s still time to help folks with Muscular Dystrophy, bail me out of jail, feel good and get a tax write off. Any and all donations appreciated! . . […]

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Bumvertising: Welcome to the Hall of Shame

Bumvertising is exactly what it sounds like: Advertising on the homeless. It started in 2005 when 22-year-old University of Washington grad Ben Rogovy was looking for a cheap way to promote another company he started. Here’s a quick overview: View this video on YouTube The Bumvertising debate has attracted local, national and even international media […]

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Responsible or not? Ringling Brothers Circus

I was surprised how excited I was to take my kids to “The Greatest Show on Earth,” on Saturday. The last time I’d been to The Ringling Bros. and Barnum & Bailey Circus was at least 30 years ago, and I knew my four and five year old kids would be captivated by the show. […]

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Kissing a frog to help the environment

Earlier this summer, Outsource Marketing participated in The Olympus Press Print Green Summit, an annual event attended by over 250 people from 150 companies to focus on ways to, well, print greener. Olympus sponsored an interesting origami-making contest. To enter, contestants created an origami character with special FSC certified paper, took a picture of it […]

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How Responsible Marketing builds trust

Some people think trust is gained through integrity only. Not so, says Steven M.R. Covey in The Speed of Trust. Trust is equal parts character and competence. Here’s how character and competence are directly related to Responsible Marketing: It takes more than just doing marketing right. For long-term success, you really have to do the […]

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Bite-sized Friday: Ads, an award and one bad video

Who needs a movie? If you have a website, video content can dramatically improve your conversions. Here are a few testimonial videos that we’ve produced for Gene Juarez Academy. The following video is a self-promo for a small video production company, and it’s so bad, it’s downright entertaining. In fact, it’s been viewed more than […]

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Where the hell is the marketing?

A movie filmed in 14 months, across 42 countries with a cast of thousands. No, it’s not the second coming of Cecil B. DeMille. It’s one of the best examples of a viral video you’ll see: in 17 days, this video have been viewed nearly 4.6 million times. As crazy as it may sound, “Where […]

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Cracker Barrel’s new promotion, and why context is key

From a contextual standpoint, I wonder just how responsible the Cracker Barrel’s Greatest Family Road Trip game is. While many are considering ways to cut back on driving, in this promotion, the more Cracker Barrels visited, the more chances a consumer has to win. Drawing heavier criticism is the grand prize, a 2008 Monaco Cayman […]

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