You are here: Home > environmentally responsible

Archive | environmentally responsible

RSS feed for this section

Responsible or not? Using sex to sell recyling

By on April 4, 2008 in environmentally responsible, responsible or not?, sex sells, socially responsible, videos

Eko-Kom wants to encourage recycling. And sex sells. So why not use sex to sell recycling? Nothing indecent here, but the sexual overtones aren’t muted, either. So what do you think? Responsible Marketing or not? Comment below to weigh in. . . . Inspiration for this post came from @adrants on Twitter

Read full story • Comments { 2 }

Responsible or not? Apple, Inc.

By on March 31, 2008 in corporate responsibility, environmentally responsible, message responsible, responsible or not?, simplicity, social networking, socially responsible

Image from Wired Magazine I was interviewed by MacNews last week for their article The iPhone and Social Networks: Fast Friends? Read it and you might think I’m an Apple fanboy. I’m not. Apple has introduced some game-changing, highly usable, extremely cool products. But the company has a less than sterling reputation regarding the way [...]

Read full story • Comments { 9 }

Responsible or not? Bayer Corporation

By on March 26, 2008 in corporate responsibility, environmentally responsible, responsible or not?, socially responsible, videos

For generations, Bayer has been a household name in America. Today, the company has over 106,000 employees working in 150 countries in healthcare, crop science, business services, technology and more. The company’s slogan: “Science for a Better Life.” Here’s a description of some of Bayer’s social initiatives from their corporate website: We support both schoolchildren [...]

Read full story • Comments { 2 }

Smokes that Al Gore would love?

By on March 5, 2008 in environmentally responsible, greenwashing, responsible or not?

Are you a green smoker? Not green from emphysema, but green as in environmentally responsible. A little about Natural American Spirit Organic Cigarettes: We grow our premium natural tobacco in a responsible, sustainable way through our earth-friendly and organic growing programs. We also strive to reduce our footprint on the earth by using recycled materials [...]

Read full story • Comments { 4 }

Green & authenticity make a good marriage

By on February 25, 2008 in environmentally responsible, socially responsible

Lewis Green and I had a great talk last week. Lewis is the Chief Communications Officer & Founder of L&G Business Solutions, and author of the book Lead With Your Heart. Our chat had no agenda. We connected online a few months ago after we noticed we seemed to be singing from the same hymnal. [...]

Read full story • Comments { 1 }

Toy safety and timing

By on February 20, 2008 in corporate responsibility, environmentally responsible, socially responsible

As the father of two preschoolers under age five, I’ve been frustrated with the toy industry’s failure to aggressively address lead, PVC and phthalates in toys. Needless to say, I was happy to see that both Wal-Mart and Toys R’ Us announced new guidelines for manufacturers last week. In a letter to customers, Toys R’ [...]

Read full story • Comments { 1 }

Green cleaners that actually work?

By on January 24, 2008 in branding, environmentally responsible

Last year, Outsource Marketing was recognized by King County as Best Workplace for Recycling. But when we made the decision to become a green business, one of the sticking points was with cleaners–because they seldom work very well, are expensive and are often hard to find. Well, I’m hoping that’s changed. Clorox has recently released [...]

Read full story • Comments { 1 }

Is Target half pregnant with their eco-messaging?

By on January 10, 2008 in branding, environmentally responsible

Whole Foods isn’t the only place offering reusable shopping bags. Seems you can get them everywhere now. In fact, Kroger’s Fred Meyer chain took out full page ads recently touting their new eco-friendly bags. Target gives 5% of their profits to charities, and until recently has done little to tout it other than a sign [...]

Read full story • Comments { 2 }

Two trends you need to wrap your head around now

By on January 4, 2008 in environmentally responsible, social networking, socially responsible, strategically responsible, videos

AdWeek released its Top 10 Trends of 2007 late last month. Trends included the explosion of social networking and its impact on privacy, increased mobility, the growth of the BRIC nations, online gaming, and how open systems are prevailing over closed ones. But two trends are of particular relevance to responsible marketing: It’s time to [...]

Read full story • Comments { 2 }

The Green Effie Award: Call for entries now open

By on January 3, 2008 in creativity, environmentally responsible

In the advertising business, an Effie is the equivalent of an Academy Award. Started in 1968, the award goes to “client and agency teams who tackled a marketplace challenge with a big idea and knew exactly how to communicate their message to their customer.” Now there’s an award green marketers can aspire to: The Green [...]

Read full story • Comments { 0 }

Inspiration from unexpected places

By on January 1, 2008 in environmentally responsible, socially responsible, videos

Happy New Year! Finding the right topic for my New Year’s Day post was more difficult than I thought. Sure, I have hundreds of things bookmarked and find new things every day. And this time of year, there are plenty of worthy “2007 Marketing Year in Review,” “2008 Marketing Forecast,” and “Marketing Top 10 List [...]

Read full story • Comments { 2 }

A little present from Coors to the world

By on December 25, 2007 in environmentally responsible, message responsible, socially responsible

Santa actually has nothing to do with this post, but how could I resist? The Denver Business Journal reports that the Molson Coors Brewing Co. of Golden, Colorado has made a commitment to reduce greenhouse gas emissions by 12 percent within the next two years, reduce energy use and convert some waste into ethanol. “Waste [...]

Read full story • Comments { 0 }

“Season’s Greenings” from the Port of Seattle

By on December 21, 2007 in environmentally responsible

Today we received the above postcard from the Port of Seattle. Inside it reads “Please recycle peace, love, and joy.” Nicely done, Port, especially when you stack it up against the holiday message I received from Waste Management. I thought to myself, “self, this looks like something worth sharing.” Then I got an email from [...]

Read full story • Comments { 1 }

Art from junk mail

By on December 18, 2007 in environmentally responsible

Lemonade from lemons? How about art from junk mail? Sandy Schimmel of Schimmel Art of Phoenix, Arizona is using recycled advertising ephemera, junk mail and greeting cards to create some visually stunning art. Check out her collection.

Read full story • Comments { 2 }

Why won’t Starbucks do something like this?

By on November 23, 2007 in environmentally responsible, socially responsible

Go into any Starbucks and you can pick up one of their brochures sharing their corporate social responsibility. They are really putting some energy into their communications in this area, and I applaud them for it. Tully’s is a Seattle-based company that has followed Starbucks, literally, into many of Seattle’s neighborhoods. Their strategy: open a [...]

Read full story • Comments { 2 }

Preview the Responsible Marketing book

By on November 20, 2007 in books, casting responsible, environmentally responsible, execution responsible, information overload, message responsible, roi responsible, socially responsible, strategically responsible

Why is marketing ROI is an oxymoron for most companies? “Spend more, get less” just doesn’t pencil. There is a pathway to marketing that delivers results, but it might not be the path you’d expect. Here’s a link to a white paper-length preview of my upcoming book entitled, you guessed it, Responsible Marketing. In it, [...]

Read full story • Comments { 1 }