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What your marketing counsel should tell you—but won’t

I just re-read this article I wrote for Media, Inc. a few years ago thinking it needed an update. Oddly, it felt more relevant than ever. Take a gander, then share your thoughts by commenting below.

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Ad Age Trends for 2008: My take

Ad Age released their Trends to Watch in 2008 recently. Here’s a loose summary of the article with my comments in italics. MARKETERS HIT A ROUGH PATCH With growth slowing, fuel prices high and credit tight, marketers will struggle as consumers will reduce spending. This puts marketing responsibility at a premium. Now more than ever, […]

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Is marketing outsourcing Responsible Marketing?

It’s a fair question. To answer that, first you need a little better understanding of what marketing outsourcing is. To help explain the concept, I wrote Demystifying marketing outsourcing. It’s a quick read that describes marketing outsourcing categorically, not my company. Of course, since we are marketing outsourcing pioneers and I’m closer to this than […]

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A multicultural marketing swing and miss

Multicultural marketing is smart. It makes a lot of sense. And it could be your company’s next competitive advantage. A few of my team members at Outsource Marketing wrote a substantive article on the topic awhile back in Are you serving the minority-majority? Why multicultural marketing matters more than ever. It’s definitely worth your time. […]

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On first impressions and sweating the small stuff

On the surface, Fresh & Easy Neighborhood Market looks like the type of company I’d enjoy profiling on The Responsible Marketing blog. They are saying all the right things: they believe in making fresh and high quality food affordable in every neighborhood, they are active in their communities, they treat their people well. So it […]

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Why you should evaluate all your contact points

So my family is returning from our vacation in Whistler last week and my four-year-old has to “really go.” We’re in traffic, and we’re not sure when we’ll get to the next gas station. Parents, are you tensing up a bit? Finally, there’s one on the corner. What a relief. Or not. We pull in, […]

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Preview the Responsible Marketing book

Why is marketing ROI is an oxymoron for most companies? “Spend more, get less” just doesn’t pencil. There is a pathway to marketing that delivers results, but it might not be the path you’d expect. Here’s a link to a white paper-length preview of my upcoming book entitled, you guessed it, Responsible Marketing. In it, […]

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