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Kissing a frog to help the environment

By on August 15, 2008 in cause marketing, corporate responsibility, environmentally responsible, fun

Earlier this summer, Outsource Marketing participated in The Olympus Press Print Green Summit, an annual event attended by over 250 people from 150 companies to focus on ways to, well, print greener. Olympus sponsored an interesting origami-making contest. To enter, contestants created an origami character with special FSC certified paper, took a picture of it [...]

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Where the hell is the marketing?

By on July 8, 2008 in creativity, environmentally responsible, execution responsible, fun, videos, viral marketing, word of mouth

A movie filmed in 14 months, across 42 countries with a cast of thousands. No, it’s not the second coming of Cecil B. DeMille. It’s one of the best examples of a viral video you’ll see: in 17 days, this video have been viewed nearly 4.6 million times. As crazy as it may sound, “Where [...]

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Independence Day advertising that breaks through

By on July 4, 2008 in creativity, fun, message responsible, videos, word of mouth

Independence Day Sale advertising is seldom message responsible. The print ads are crowded and filled with visual cliches. And the television ads can be downright obnoxious. Here’s a simple promotional television ad for retailer that, except for a few red stars, keeps the cliches to a minimum. I appreciate the fact the announcer avoids the [...]

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I’ll take “responsibility” for $14

By on May 6, 2008 in branding, fun, positioning, simplicity, viral marketing, word of mouth

Ask a room full of people to shout out the single word that comes to mind when you say “Volvo,” 90% will say “safety.” Owning a meaningful word or phrase in the mind of the consumer is the holy grail of marketing, I’d say. To own a word is expensive and time consuming, isn’t it? [...]

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Marketing lessons from Dixie’s BBQ

By on April 14, 2008 in authenticity, creativity, fun, word of mouth

One of my favorite quotes of late is “Advertising is the tax you pay for being unremarkable,” credited to Robert Stephens, founder of Geek Squad at the Ad Age Idea Conference. I doubt Gene Porter from Dixie’s BBQ in Bellevue, WA has an advertising budget, nor does he need one. A few Outsource Marketing team [...]

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Want to know what Lou Piniella really says to the officials?

By on April 2, 2008 in advertainment, creativity, fun, social networking, videos

Lou Piniella was a hoot to watch during his Seattle days, and his hot temper always made for great entertainment–for the hardcore or casual fan. Aquafina has created Lou’s Daily Affirmations, an online site where you can share Lou’s words of wisdom with friends via email and of course, post it on most major social [...]

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How the Easter Bunny does it

By on March 23, 2008 in fun

Happy Easter, everyone.

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Results of the Guinness poll

By on March 17, 2008 in corporate responsibility, fun, polls

Yesterday, I shared a little bit of Guinness’s less-than-responsible marketing past with you, and asked, “Should I drink a Guinness today?” The results are in: Well, if I must, I must. So here goes: Tonight, I tip a glass to you. Thank you for joining the Responsible Marketing conversation. ‘Sláinte!’

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Must buy Spleen-o-Bits!

By on March 5, 2008 in commercialization, fun

IMHO, Doug Savage’s Savage Chickens is the best thing since The Far Side and Bloom County. I love it when he skewers marketing. It hurts so good. Subscribe to his blog so you won’t miss a post.

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