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Responsible or not? Audi’s “Do Your Part”

By on October 6, 2009 in advertising, environmentally responsible, greenwashing, message responsible, responsible or not?, videos

It ain’t so easy being green. Unless, of course, you buy a clean diesel from Audi. That’s the message of this Audi A3 “Do Your Part” advert: View on YouTube I get the idea: Show you can be environmentally responsible without having to put yourself out. You can have it all. Here’s one point of [...]

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Walmart’s sustainability efforts impress

By on June 12, 2009 in corporate responsibility, environmentally responsible, greenwashing, videos

Like a lot of people, I’ve had my doubts about Walmart‘s sincerity when they’ve talked about sustainability. No matter their green claims, I can’t get past the fact they sell more cheap stuff from China than anyone. In contrast, Patagonia is a poster child for sustainable business. Given the above, the following interview with Yvon [...]

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Is green marketing Responsible Marketing?

By on February 16, 2009 in environmentally responsible, greenwashing

Is green marketing responsible? Not always. Sometimes it’s just the opposite—it’s irresponsible, deceptive and wrong when it’s greenwashing. The fact is, most Americans say green advertising is nothing more than just a marketing tactic. Consumers are savy—just because a marketer claims it doesn’t mean they’ll believe it. So why go green? Well, because it’s the [...]

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Social media for social good interview on NetSquared

By on July 16, 2008 in greenwashing, interview, social media, social networking, socially responsible

Last week, I was interviewed by Jed Sundwall at NetSquared, a group of passionate social media advocates whose mission is to “spur responsible adoption of social web tools by social benefit organizations.” The focus of the conversation was on what social benefit organizations are missing if they neglect social media, and of course, Responsible Marketing. [...]

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Responsible Marketing is marketing without an *

By on July 3, 2008 in authenticity, deceptive marketing, greenwashing, message responsible, no trust, privacy, truth, word of mouth

We don’t trust anyone anymore. It seems the great politicians, celebrities, corporate titans and athletes have all let us down one way or another. And while part of our psyche seems to revel in watching the demise of greatness, there’s also a part of us that hurts a little. Where have all the good ones [...]

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Smokes that Al Gore would love?

By on March 5, 2008 in environmentally responsible, greenwashing, responsible or not?

Are you a green smoker? Not green from emphysema, but green as in environmentally responsible. A little about Natural American Spirit Organic Cigarettes: We grow our premium natural tobacco in a responsible, sustainable way through our earth-friendly and organic growing programs. We also strive to reduce our footprint on the earth by using recycled materials [...]

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