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Fly the responsible skies with Jet Blue

By on March 4, 2009 in innovation, socially responsible, strategically responsible

Earlier this year, Hyundai introduced its Assurance Program giving buyers the option to return their new car to the dealership if they lost their job. I liked the idea then and I like it now. Now, Jet Blue has taken a page from Hyundai and has introduced the Jet Blue Promise Program. While returning a [...]

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Lose your job? Return your car.

By on January 7, 2009 in creativity, innovation, positioning, strategically responsible, videos, word of mouth

As retailer desperation reaches a fever pitch and discount signs pop up everywhere, here’s something a little different: With Hyundai’s Assurance Program, if you lose your job, you can return your car to the dealership. Any automaker could have done this, but they haven’t—yet. And Hyundai did it first. Not only will this drive word [...]

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McDonald’s zags with new concept store

By on November 21, 2008 in branding, creativity, innovation, simplicity

At a time when most companies are looking for ways to extend their brand to gain a greater share of the customer’s wallet, McDonalds has “secretly” introduced Quarter Pounder, a new concept store in Japan that sells only Quarter Pounders. That’s right, you can get a Quarter Pounder, or a Double Quarter Pounder, fries and [...]

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Marketing lessons from Barack Obama

By on November 5, 2008 in branding, casting responsible, competition, innovation, multicultural marketing, positioning, social media, social networking, videos, viral marketing, word of mouth

Whether you are red or blue, you can’t deny Barack Obama’s marketing prowess. Here are a few lessons every organization should consider when they are seeking ‘votes’ from prospects: Develop strategies based on consumer insights. The Obama campaign clearly understood where America was hurting most, and developed strategies in response. Build an organization that can [...]

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Ford innovation differentiates

By on October 20, 2008 in innovation, strategically responsible

When it’s time to buy a car, you have plenty of choices. But if you have a teen driver in the house and have the Benjamins to buy them a new car, you’ll have to put a 2009 Ford on your shortlist. Here’s why: Ford Motor Company is introducing MyKey™, a standard new technology designed [...]

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