Headquartered in Madrid, the ANAR Foundation believes that all children should have a voice, especially when their rights are violated. Take a look at this video from an impressive street ad campaign by the ANAR Foundation: It’s thought provoking. It’s empathetic. It’s reassuring. The goal of this advertisement is clear – to help children realize […]
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Two and a half hours I won’t get back. That’s what I lost this morning when it was time to move from my preview version of Office 365 to a full version and troubleshoot an error that was freezing me out of Outlook. Okay, so I’m not an IT guy. But I bought my first […]
Earlier this year, Hyundai introduced its Assurance Program giving buyers the option to return their new car to the dealership if they lost their job. I liked the idea then and I like it now. Now, Jet Blue has taken a page from Hyundai and has introduced the Jet Blue Promise Program. While returning a […]
As retailer desperation reaches a fever pitch and discount signs pop up everywhere, here’s something a little different: With Hyundai’s Assurance Program, if you lose your job, you can return your car to the dealership. Any automaker could have done this, but they haven’t—yet. And Hyundai did it first. Not only will this drive word […]
At a time when most companies are looking for ways to extend their brand to gain a greater share of the customer’s wallet, McDonalds has “secretly” introduced Quarter Pounder, a new concept store in Japan that sells only Quarter Pounders. That’s right, you can get a Quarter Pounder, or a Double Quarter Pounder, fries and […]
Whether you are red or blue, you can’t deny Barack Obama’s marketing prowess. Here are a few lessons every organization should consider when they are seeking ‘votes’ from prospects: Develop strategies based on consumer insights. The Obama campaign clearly understood where America was hurting most, and developed strategies in response. Build an organization that can […]
When it’s time to buy a car, you have plenty of choices. But if you have a teen driver in the house and have the Benjamins to buy them a new car, you’ll have to put a 2009 Ford on your shortlist. Here’s why: Ford Motor Company is introducing MyKey™, a standard new technology designed […]
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