Headquartered in Madrid, the ANAR Foundation believes that all children should have a voice, especially when their rights are violated. Take a look at this video from an impressive street ad campaign by the ANAR Foundation: It’s thought provoking. It’s empathetic. It’s reassuring. The goal of this advertisement is clear – to help children realize […]
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Responsible Advertising — Even When it Hurts

Make it easy, and they will come.
Two and a half hours I won’t get back. That’s what I lost this morning when it was time to move from my preview version of Office 365 to a full version and troubleshoot an error that was freezing me out of Outlook. Okay, so I’m not an IT guy. But I bought my first […]

Fly the responsible skies with Jet Blue
Earlier this year, Hyundai introduced its Assurance Program giving buyers the option to return their new car to the dealership if they lost their job. I liked the idea then and I like it now. Now, Jet Blue has taken a page from Hyundai and has introduced the Jet Blue Promise Program. While returning a […]
Lose your job? Return your car.
As retailer desperation reaches a fever pitch and discount signs pop up everywhere, here’s something a little different: With Hyundai’s Assurance Program, if you lose your job, you can return your car to the dealership. Any automaker could have done this, but they haven’t—yet. And Hyundai did it first. Not only will this drive word […]

McDonald’s zags with new concept store
At a time when most companies are looking for ways to extend their brand to gain a greater share of the customer’s wallet, McDonalds has “secretly” introduced Quarter Pounder, a new concept store in Japan that sells only Quarter Pounders. That’s right, you can get a Quarter Pounder, or a Double Quarter Pounder, fries and […]

Marketing lessons from Barack Obama
Whether you are red or blue, you can’t deny Barack Obama’s marketing prowess. Here are a few lessons every organization should consider when they are seeking ‘votes’ from prospects: Develop strategies based on consumer insights. The Obama campaign clearly understood where America was hurting most, and developed strategies in response. Build an organization that can […]

Ford innovation differentiates
When it’s time to buy a car, you have plenty of choices. But if you have a teen driver in the house and have the Benjamins to buy them a new car, you’ll have to put a 2009 Ford on your shortlist. Here’s why: Ford Motor Company is introducing MyKey™, a standard new technology designed […]
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Awards for sale: Not a rewarding experience July 22, 2008
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The door to door salesman from hell October 23, 2008
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Personnel Concepts’ marketing:
Out of compliance? October 8, 2008 -
Princeton Premier: Bad marketing or vanity scam? November 13, 2008
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Let’s fight vanity scams together August 21, 2008
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The new phone books are here! Oh, goody. October 22, 2008
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How can business help the poor? September 25, 2008
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The Responsible Marketing Blog has moved. February 13, 2014
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Hometown Hookups Season: Looks that Seal the Deal December 9, 2013
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Responsible Marketing in a Zombie Apocalypse December 3, 2013
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Old time cough syrup labeling and the side effects of medical disclaimers November 25, 2013
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Get “Mastering the Rockefeller Habits” free* when you learn about our marketing management services. November 19, 2013
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Profanity in Advertising — What the @#$! do we care? November 18, 2013
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There’s still time to plan your 2014 marketing. Well, sorta. October 23, 2013
- Brand Truth: Fashion Group International: A panel discussion — Brand, storytelling and the trend to truth | GIRVIN | Strategic Branding Blog: […] That same challenge in the public’s pe...
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hakim jones: I agreeeeeeeeeeeeeee.sorryyyyyyyyyy lol...
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hakim jones: I had the same thing happen! it's like he almost ...
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hakim jones: I assume u work them blowhard lol...
- Facts and Go Figure: The Sneaky Art of Justifying Anything | Atomic Tango: […] at my friend Patrick Byers’ Respon...
- The Unparalleled World-Class Mission-Critical Hero: Words Sucked Dry In Business | Atomic Tango: […] Patrick Byers has written a post on anno...
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Patrick Byers: Now there's a way to put it. Thanks for weighing ...