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How Ford made me reconsider my auto buying habits

By on May 27, 2009 in authenticity, branding, digital marketing, launch, social media, social networking, strategically responsible, videos, word of mouth

I’ve owned dozens of cars, and like a lot of people, most have been Japanese or German. So when I turned in my leased Honda and started the hunt for a new hybrid, I drove the Toyota Prius, Camry and Highlander Hybrids, the new Honda Insight and a Lexus RX 400h. The Prius felt underpowered [...]

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Chocolate covered grasshoppers get people talking

By on May 14, 2009 in execution responsible, launch, message responsible, social media, social networking, strategically responsible, videos, viral marketing, word of mouth

Yesterday, I received a lumpy mailer from a company I’d never heard of. Normally I give unsolicited mail about the same amount of consideration you probably do—a few seconds. But since it was, well, lumpy, and delivered via FedEx I opened it. Here’s what I found: On one side, it says “Yes, these are real [...]

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I’m lovin’ it? McDonald’s buys love; fesses up

By on January 8, 2009 in authenticity, deceptive marketing, launch, responsible or not?, videos, word of mouth

With some fanfare, on December 23rd McDonald’s launched a new concept store in Japan called Quarter Pounder, a restaurant selling—you guessed it—only Quarter Pounders. Here’s an amateur video of the opening taken by a customer that was there: 15,000 people attended the store’s record-setting opening, but not all of them were there for the artery-clogging [...]

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Is CUIL the worst launch ever?

By on July 30, 2008 in launch, positioning, strategically responsible, usability

Even though it just launched yesterday, by now you’ve probably heard of CUIL: the new search engine developed by former Googlers claiming it’s the largest, most-efficient search engine on the Internet. Results are grouped by content and instead of a single link and a snippet, longer text is offered, often along with images—a nice usability [...]

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