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Advertising stunt double lands Pfizer in the congressional crosshairs

By on February 8, 2008 in message responsible, responsible or not?, videos

I’m not a big fan of celebrity endorsements, mostly because they seldom work. But having the the inventor of the Jarvik artificial heart endorse Pfizer’s cholesterol drug Lipitor does. After all, if it’s good enough for the the guy that invented the artificial heart, it should be good enough for me, right? The New York [...]

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It’s a man’s world. You just get to live in it, sweetheart.

By on February 6, 2008 in message responsible, signage

I was leaving a restaurant in Issaquah (about 20 minutes East of Seattle) and this sign caught my eye: After a double take, I realized that, no, I hadn’t gone back to the 1950′s, and, yes, this sign was for real. Oh, the images this conjures… Honey, I’m home! I just got back from my [...]

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SalesGenie Super Bowl advertising: Better or worse?

By on February 5, 2008 in message responsible, multicultural marketing, responsible or not?, videos

Last year, SalesGenie.com was selected by just about everyone with a heartbeat for having the least creative, cheesiest Super Bowl in like, forever. For your review: Yipes. That ad barely belonged on television, let alone the Super Bowl. But SalesGenie wasn’t in it for the branding, they were in it to drive their own sales, [...]

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Responsible Super Bowl ads? You decide.

By on February 4, 2008 in advertainment, message responsible, polls, responsible or not?, socially responsible, strategically responsible

The Super Bowl frenzy is over, but the analysis of the Super Bowl advertising has just begun. Millions are already viewing and voting on their favorites at YouTube Adblitz and MySpace. I’m interested in something a little different. I’ve taken the liberty to list just over twenty of the ads that are currently receiving at [...]

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Where have you seen advertising today?

By on January 28, 2008 in ads everywhere, information overload, message responsible

My partners and I have been preaching and teaching about the effects of information overload for over a decade now. In speaking engagements, workshops and classes that I’ve instructed, I’ve often asked “Where have you seen advertising today? Here are a few places that have been mentioned: • Direct mail • TV • Radio • [...]

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Jargon and buzzwords to avoid like the plague

By on January 25, 2008 in message responsible, responsible or not?, social networking, videos

Is it time to disintermediate mission-critical communities? Not until we embrace open-source infrastructures. To be message responsible, you have to respect your audience. That means speaking clearly in a human voice. Buzzwords dominate business communications and it’s a serious problem for anyone that wants to connect with their customers, colleagues and prospects. Problem is, buzzwords [...]

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A little present from Coors to the world

By on December 25, 2007 in environmentally responsible, message responsible, socially responsible

Santa actually has nothing to do with this post, but how could I resist? The Denver Business Journal reports that the Molson Coors Brewing Co. of Golden, Colorado has made a commitment to reduce greenhouse gas emissions by 12 percent within the next two years, reduce energy use and convert some waste into ethanol. “Waste [...]

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Happy Holidays. No. Really. We mean it.

By on December 20, 2007 in message responsible, responsible or not?

“From everyday collection to environmental protection, Think Green. Think Waste Management.” That’s the tagline in the footer of a Happy Holidays email I received from Waste Management. The rest of the message: Dear Valued Customer, We hope you have a safe and happy holiday. Cordially, Waste Management Apparently, they didn’t want to waste any time [...]

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Preview the Responsible Marketing book

By on November 20, 2007 in books, casting responsible, environmentally responsible, execution responsible, information overload, message responsible, roi responsible, socially responsible, strategically responsible

Why is marketing ROI is an oxymoron for most companies? “Spend more, get less” just doesn’t pencil. There is a pathway to marketing that delivers results, but it might not be the path you’d expect. Here’s a link to a white paper-length preview of my upcoming book entitled, you guessed it, Responsible Marketing. In it, [...]

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