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A-Rod and Kobe and Phelps, oh my!

By on February 20, 2009 in ethics, morality, responsible or not?, videos

It was a risk when Activision cast four of the world’s most recognized athletes to dance in their underwear for a video game that that wasn’t sports-related. Imagine it: The greatest Olympian of all time (at least by medal count), the best basketball and baseball player today, and the person that has almost single-handedly popularized [...]

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On sweatshops, morality and marketing

By on January 28, 2009 in corporate responsibility, ethics, morality, socially responsible

Do you care if a pair of jeans you were about to buy was made with sweatshop labor? What if you looked really good in them—would you care then? Are you sure? In Sweatshop Labor is Wrong Unless the Jeans are Cute, Neeru Paharia and Rohit Deshpandé of Harvard Business School share the results of [...]

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Bite-sized Friday: The Virgin Edition

By on January 23, 2009 in advertising, environmentally responsible, morality, sex sells, videos

No, this isn’t the first Bite-sized Friday—just the first one since October. Bite-sized Fridays are essentially mini-posts, thematically linked. And away we go: Virgin Atlantic 25th anniversary ad Virgin Atlantic’s 25th Anniversary ad, 25 Years, Still Red Hot has been getting a lot of attention lately, but positive and negative. Some think it’s sexist, others [...]

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Responsible or not? Using the dead to sell

By on December 30, 2008 in advertising, casting responsible, cause marketing, creativity, execution responsible, message responsible, morality, responsible or not?, socially responsible, videos

On Christmas Day, John Lennon returned from the dead. Well, his image and voice were resurrected to help the One Laptop Per Child Foundation “OLPCF” and it’s raised a few eyebrows (and hackles). If you haven’t heard about the OLPCF, here’s a summary: It’s an education project, not a laptop project. Inexpensive, durable, networked laptops [...]

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“Sexy” tights for tweens on Amazon.com

By on December 4, 2008 in ethics, morality, socially responsible

I have no problem with the sale of sexy lingerie. It’s, well, sexy. But it’s a bit jarring to see a product on Amazon called Girls Spider Web Sexy Tights Hosiery Leg Wear from a risque lingerie company called PrettySinful next to the picture of the little girl, above. One Amazon customer reviewer sums it [...]

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On Black Friday and consumerism

By on November 28, 2008 in consumerism, environmentally responsible, morality, socially responsible, videos

Today is Black Friday. You might have heard it’s the busiest shopping day of the year. It seldom is. The Saturday before Christmas is typically the busiest shopping day of the year. You might have also heard Black Friday is named as such because it’s the day that puts retailers in the black. That’s not [...]

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Responsible or not? Shockvertising

By on October 30, 2008 in creativity, morality, responsible or not?, sex sells, videos, viral marketing, word of mouth

Trendhunter did my homework for me today and compiled a four minute collection of shocking ads that will leave you asking the question, “How far is too far?” You won’t want to view this in front of small children or your boss. It features fake lesbians, phony murder scenes, employees getting punched in the face [...]

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Is PETA’s use of nudity going too far?

By on September 23, 2008 in branding, morality, sex sells, Uncategorized, videos, word of mouth

Whether you support their cause or not, it’s impossible to ignore PETA. Their undercover investigations and campaigns are orchestrated across all media—advertising, PR, events, and social media are all a part of the mix—and most are integrated quite well. The way they get attention is always controversial, and they’ve taken on some of the titans [...]

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Responsible or not? Advertising adultery

By on September 19, 2008 in ethics, message responsible, morality, responsible or not?, social networking, videos

Ashley Madison is a social networking/dating service—for married people. Although the company isn’t breaking any laws by helping facilitate adultery (soon they’ll have a money back guarantee if you don’t successfully have an affair), they aren’t breaking any laws. Still, their billboard only lasted three days in Times Square, an ad they produced for ESPN [...]

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