Whether you are red or blue, you can’t deny Barack Obama’s marketing prowess. Here are a few lessons every organization should consider when they are seeking ‘votes’ from prospects: Develop strategies based on consumer insights. The Obama campaign clearly understood where America was hurting most, and developed strategies in response. Build an organization that can [...]
Marketing lessons from Barack Obama
Everything I know I learned from a marketing intern
Let’s face it, interns get a bum wrap. They work hard, do some heavy lifting and receive little in return. They know they are paying their dues and dutifully do whatever you hand them. Since they are an intern, after all, some people might view them as lightweights, only capable of handling menial tasks and [...]
Can Responsible Marketing save baseball?
I love baseball. And I loved winning our home opener. But as a fan, I’m disappointed, frustrated, even embarrassed, about steroids in baseball. I saw Barry Bonds play in his quest for
SalesGenie Super Bowl advertising: Better or worse?
Last year, SalesGenie.com was selected by just about everyone with a heartbeat for having the least creative, cheesiest Super Bowl in like, forever. For your review: Yipes. That ad barely belonged on television, let alone the Super Bowl. But SalesGenie wasn’t in it for the branding, they were in it to drive their own sales, [...]
Multicultural marketing on the verge
Have you considered multicultural marketing yet? You should. Now. Seriously. Now. Soon, the minority will be the majority, but most marketers haven’t caught up yet. If you want to know why, read our Friends of Outsource Marketing article Are you serving the minority-majority? Why multicultural marketing matters more than ever. Marketers are starting to take [...]
A multicultural marketing swing and miss
Multicultural marketing is smart. It makes a lot of sense. And it could be your company’s next competitive advantage. A few of my team members at Outsource Marketing wrote a substantive article on the topic awhile back in Are you serving the minority-majority? Why multicultural marketing matters more than ever. It’s definitely worth your time. [...]
- Awards for sale: Not a rewarding experience July 22, 2008
- The door to door salesman from hell October 23, 2008
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Personnel Concepts’ marketing:
Out of compliance? October 8, 2008 - Princeton Premier: Bad marketing or vanity scam? November 13, 2008
- Let’s fight vanity scams together August 21, 2008
- The new phone books are here! Oh, goody. October 22, 2008
- How can business help the poor? September 25, 2008
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Your name + your picture = LinkedIn ad
January 31, 2012
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It worked with Darth Vader. Why not Ferris Bueller?
January 30, 2012
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Responsible Marketing LinkedIn group is heating up
November 28, 2011
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How, when and where we share on the web
November 4, 2011
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Tums commercials gone wrong
September 14, 2011
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12 examples of marketers that have exploited 9/11
September 10, 2011
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So tasty: Schweddy Balls Ice Cream
September 7, 2011
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Shel Horowitz: Having watched how Facebook does this, I would not...
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guest1: I don't even own a company or have my own busines...
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Stephanie DeWitt: Great Post Patrick- thanks for letting us know! I ...
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Ron Rael: What a great marketing and branding technique for ...
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Polly: Thankk you sooo soo much for sharing, I just got...
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numero uno: Besides it's cheaper to order your own =D http:...
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numero uno: Why buy their plaque when I can get my own custom ...
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