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	<title>The Responsible Marketing Blog &#187; outsource marketing news</title>
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	<link>http://responsiblemarketing.com/blog</link>
	<description>where commerce and conscience come together</description>
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		<title>Easter Egg revealed on OutsourceMarketing.com</title>
		<link>http://responsiblemarketing.com/blog/2010/04/05/easter-egg-revealed-on-outsourcemarketing-com?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=easter-egg-revealed-on-outsourcemarketing-com</link>
		<comments>http://responsiblemarketing.com/blog/2010/04/05/easter-egg-revealed-on-outsourcemarketing-com#comments</comments>
		<pubDate>Mon, 05 Apr 2010 20:48:19 +0000</pubDate>
		<dc:creator>Patrick Byers</dc:creator>
				<category><![CDATA[announcement]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[outsource marketing news]]></category>
		<category><![CDATA[Easter Egg]]></category>
		<category><![CDATA[Final Four]]></category>
		<category><![CDATA[NCAA Tournament]]></category>
		<category><![CDATA[outsource marketing]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=1883</guid>
		<description><![CDATA[We&#8217;ve had quite a response to our first ever Easter Egg Hunt on OutsourceMarketing.com. Over a dozen people discovered the Easter Egg and lots more contacted us using the blog, Facebook, Twitter and email looking for hints and to find out if they won. Here&#8217;s one comment from Mark Jordan over at the Invicta Law [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve had quite a response to our first ever <a href="http://responsiblemarketing.com/blog/2010/03/31/easteregg">Easter Egg Hunt</a> on <a href="http://outsourcemarketing.com">OutsourceMarketing.com</a>. </p>
<p>Over a dozen people discovered the Easter Egg and lots more contacted us using the blog, Facebook, Twitter and email looking for hints and to find out if they won. Here&#8217;s one comment from Mark Jordan over at the <a href="http://invictalaw.com">Invicta Law Group</a>: </p>
<blockquote><p>I was thinking this was a ruse to get me to go over every inch of the website &#8211; which I did! And I loved it! Do I win any tickets? </p></blockquote>
<p>Um, sorry Mark, but you didn&#8217;t, and you can stop looking now. The Easter Egg is on our <a href="http://www.outsourcemarketing.com/how-we-do-it/">How We Do It</a> page. </p>
<p>The first person to find it was <a href="http://twitter.com/mikegore">Mike Gore</a> the &#8220;sponsorship guy&#8221; from Seattle-based <a href="http://nuun.com">Nuun</a>. Mike wins our lower box seats tickets to see the Mariners take on the Oakland A&#8217;s on Wednesday, April 14th at Safeco Field. </p>
<p>Clicking on the Easter Egg hyperlink landed you on <a href="http://www.outsourcemarketing.com/easteregg/">this page</a>, where you were treated/subjected to following video: </p>
<p><object width="476" height="289"><param name="movie" value="http://www.youtube.com/v/Rwm-5IpnBpo&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Rwm-5IpnBpo&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="476" height="289"></embed></object><br />
<small><a href="http://www.youtube.com/watch?v=Rwm-5IpnBpo#">View on YouTube</a></small></p>
<p>Sure, it&#8217;s rough. But that&#8217;s what a bunny head, no script, one take and a half hour of editing gets you these days. Let&#8217;s face it, our Creative Director Martin Pierce is no <a href="http://www.imdb.com/name/nm0000217/">Martin Scorsese</a>. </p>
<p>We hope you enjoyed the hunt as much as we did putting it together.  Thanks for playing, and we hope you had a great Easter.<br />
<em><br />
Your friends at Outsource Marketing</em></p>
<p><small><a href="http://feeds.feedburner.com/TheResponsibleMarketingBlog">Subscribe to this feed</a>.</small></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Find the Easter Egg first and get FREE Mariners tickets</title>
		<link>http://responsiblemarketing.com/blog/2010/03/31/easteregg?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=easteregg</link>
		<comments>http://responsiblemarketing.com/blog/2010/03/31/easteregg#comments</comments>
		<pubDate>Wed, 31 Mar 2010 23:47:59 +0000</pubDate>
		<dc:creator>Patrick Byers</dc:creator>
				<category><![CDATA[announcement]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[outsource marketing news]]></category>

		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=1860</guid>
		<description><![CDATA[Here&#8217;s a challenge for you: The first person that finds the Easter Egg on OutsourceMarketing.com gets two FREE tickets to see the Seattle Mariners in our awesome box seats at Safeco Field on Wednesday, April 14th at 7:10. We’ll announce the winner on Monday, April 5th. Thanks everyone, and Happy Easter! Oh, and even if [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a challenge for you: </p>
<p>The first person that finds the <a href="http://en.wikipedia.org/wiki/Easter_egg_%28media%29">Easter Egg</a> on <a href="http://outsourcemarketing.com">OutsourceMarketing.com</a> gets two FREE tickets to see the Seattle Mariners in our awesome box seats at Safeco Field on Wednesday, April 14th at 7:10.</p>
<p><a href="http://responsiblemarketing.com/blog/wp-content/uploads/2010/03/tickets.gif"><img src="http://responsiblemarketing.com/blog/wp-content/uploads/2010/03/tickets.gif" alt="" title="tickets" width="193" height="350" class="aligncenter size-full wp-image-1864" /></a></p>
<p>We’ll announce the winner on Monday, April 5th. Thanks everyone, and Happy Easter!</p>
<p>Oh, and even if you aren&#8217;t the first person to find it, we think you&#8217;ll enjoy what we&#8217;ve posted on the Easter Egg page.</p>
<p>Good luck, and feel free to share this with a friend&#8212;maybe they can take YOU to the game if they find it first. </p>
<p><small><a href="http://feeds.feedburner.com/TheResponsibleMarketingBlog">Subscribe to this feed</a>.</small></p>
]]></content:encoded>
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		<slash:comments>11</slash:comments>
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		<item>
		<title>Recycling: A Love Story</title>
		<link>http://responsiblemarketing.com/blog/2009/09/16/recycling-a-love-story?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=recycling-a-love-story</link>
		<comments>http://responsiblemarketing.com/blog/2009/09/16/recycling-a-love-story#comments</comments>
		<pubDate>Wed, 16 Sep 2009 09:04:45 +0000</pubDate>
		<dc:creator>Patrick Byers</dc:creator>
				<category><![CDATA[announcement]]></category>
		<category><![CDATA[environmentally responsible]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[outsource marketing news]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[outsource marketing]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[Recycling: A Love Story]]></category>
		<category><![CDATA[responsible films]]></category>
		<category><![CDATA[responsible marketing]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=1577</guid>
		<description><![CDATA[He&#8217;s a muscle-bound, rough and tough lover of all things manly. She&#8217;s a petite girly girl that loves a nice glass of Chianti and long walks on the beach under the moonlight. Learn how they meet, and what happens if you don&#8217;t recycle. View on YouTube in HD We dare you to litter in our [...]]]></description>
			<content:encoded><![CDATA[<p>He&#8217;s a muscle-bound, rough and tough lover of all things manly. She&#8217;s a petite girly girl that loves a nice glass of Chianti and long walks on the beach under the moonlight.</p>
<p>Learn how they meet, and what happens if you don&#8217;t recycle.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Us2CsXx6S1s&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/Us2CsXx6S1s&amp;hl=en&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<small><a href="http://www.youtube.com/watch?v=Us2CsXx6S1s">View on YouTube in HD</a></small></p>
<p>We dare you to litter in our parking lot. We double-dog-dare you.</p>
<p><strong>ABOUT THE VIDEOS</strong></p>
<p>This is the first of at least seven Responsible Marketing web shorts from <a href="http://outsourcemarketing.com">Outsource Marketing</a>. I say &#8220;at least&#8221; because we had so much fun doing these, we&#8217;ve already begun concept development on the next round.</p>
<p>As we launched our <a href="http://responsiblemarketing.com/blog/2009/09/15/outsource-marketings-responsible-re-brand">new <em>responsible</em> brand</a>, we decided to crush any notions that Responsible Marketing might be boring&#8212;even prudish. Even the casual reader of this blog knows better.</p>
<p>While there are seven videos in this series, don&#8217;t expect them to focus solely on the <a href="http://www.outsourcemarketing.com/how-we-do-it/">Seven Keys to Responsible Marketing</a>. Our goal wasn&#8217;t to preach responsibility.</p>
<p>Rather, it was to have some fun with the conflict every organization faces&#8212;that battle between <em>commerce</em> and <em>conscience</em>. Between doing the <em>right thing</em> or doing the <em>other thing</em>.</p>
<p>To accomplish this, we&#8217;ve put two characters you&#8217;ll know well into our everyday working environment to see how they&#8217;ll fare.  Eventually we&#8217;ll cover all &#8220;Seven Keys,&#8221; but it will be subtle and not in this round.</p>
<p><strong>THE RESPONSIBLE MARKETING YOUTUBE CHANNEL</strong></p>
<p>The videos will be be posted weekly here on the blog and on most video sharing platforms. We&#8217;ve given special treatment to our <a href="http://www.youtube.com/user/responsiblemarketing">Responsible Marketing YouTube Channel</a> where I&#8217;ve favorited over 300 marketing videos over the last few years. Subscribe if you dig quality and/or controversial marketing vids.</p>
<p>While you&#8217;re there, take as moment to rate and comment on <a href="http://www.youtube.com/watch?v=Us2CsXx6S1s">Recycling: A Love Story</a>.</p>
<p>Thanks for watching, and whatever you do remember to &#8220;respect Mother Nature!&#8221;</p>
<p><small><a href="http://feeds.feedburner.com/TheResponsibleMarketingBlog">Subscribe to this feed</a>.</small></p>
]]></content:encoded>
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		<title>Outsource Marketing&#8217;s responsible re-brand</title>
		<link>http://responsiblemarketing.com/blog/2009/09/15/outsource-marketings-responsible-re-brand?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=outsource-marketings-responsible-re-brand</link>
		<comments>http://responsiblemarketing.com/blog/2009/09/15/outsource-marketings-responsible-re-brand#comments</comments>
		<pubDate>Tue, 15 Sep 2009 10:21:42 +0000</pubDate>
		<dc:creator>Patrick Byers</dc:creator>
				<category><![CDATA[announcement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[outsource marketing news]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[outsource marketing]]></category>
		<category><![CDATA[responsible marketing]]></category>
		<category><![CDATA[tagline]]></category>

		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=1590</guid>
		<description><![CDATA[We&#8217;ve been evangelizing Responsible Marketing for some time now, so infusing the idea into our new brand wasn&#8217;t just necessary&#8212;it was the responsible thing to do. Here&#8217;s our deck from our Re-Brand event last Wednesday night. Here&#8217;s our new logo and tagline: A screenshot from our new Outsource Marketing website: To see a little more [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve been evangelizing Responsible Marketing for some time now, so infusing the idea into our new brand wasn&#8217;t just necessary&#8212;it was the responsible thing to do.</p>
<p>Here&#8217;s our deck from our <a href="http://www.facebook.com/event.php?eid=129265664880">Re-Brand event</a> last Wednesday night.</p>
<p>Here&#8217;s our new logo and tagline:</p>
<p><a href="http://responsiblemarketing.com/blog/wp-content/uploads/2009/09/LOGO_bkgrd-mid.JPG"><img class="alignnone size-full wp-image-1593" title="Outsource Marketing - Responsible results" src="http://responsiblemarketing.com/blog/wp-content/uploads/2009/09/LOGO_bkgrd-mid.JPG" alt="Outsource Marketing - Responsible results" width="484" height="213" /></a></p>
<p>A screenshot from our new <a href="http://outsourcemarketing.com">Outsource Marketing website</a>:</p>
<p><a href="http://responsiblemarketing.com/blog/wp-content/uploads/2009/09/Outsource-Marketing-outsourcemarketing.JPG"><img class="alignnone size-full wp-image-1596" title="Outsource Marketing - outsourcemarketing.com" src="http://responsiblemarketing.com/blog/wp-content/uploads/2009/09/Outsource-Marketing-outsourcemarketing.JPG" alt="Outsource Marketing - outsourcemarketing.com" width="493" height="354" /></a></p>
<p>To see a little more of our new brand, here&#8217;s the deck from our event. View full screen for best results:</p>
<p><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=outsourcemarketingre-brand09-09-09-090911031934-phpapp01&amp;stripped_title=outsource-marketing-re-brand-090909" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=outsourcemarketingre-brand09-09-09-090911031934-phpapp01&amp;stripped_title=outsource-marketing-re-brand-090909" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>We know our goals for the new brand and what we&#8217;re trying to communicate. But of course, our intentions matter not.</p>
<p><em>The real question is, what do you think? </em></p>
<p><small><a href="http://feeds.feedburner.com/TheResponsibleMarketingBlog">Subscribe to this feed</a>.</small></p>
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