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The Most and Least Responsible Super Bowl ads

By on February 2, 2009 in advertainment, creativity, polls, responsible or not?

Once again, the Super Bowl was indeed super, but how about the ads? A few ads brought sustained belly laughs, others brought groans. But which were responsible, and which weren’t? For review, visit my Super Bowl XVIII ads page. Cast up to five votes in following polls. If you’d like to weigh in on any [...]

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Vote for the dumbest viral marketing campaign

By on August 13, 2008 in polls, social media, videos, viral marketing

A few weeks ago, I chatted with Dan Tynan regarding an article he was writing for PC World about the dumbest viral marketing campaigns of all time. I shared a few of my faves and it appears most landed on his list, with the Jawbone viral campaign landing at #3. Check out Lame and lamer: [...]

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The Responsible Marketing Blog now on Alltop: Which badge do you prefer?

By on May 21, 2008 in announcement, polls, social networking

Alltop is a blog aggregation site founded by Guy Kawasaki that features ever-growing lists of the top blogs in over 70 broad categories including Social Media, Personal Finance, Macintosh and much more. Yesterday, Alltop added The Responsible Marketing Blog to marketing.alltop.com. It’s a prestigious list, and I’m humbled to be included. Now I need to [...]

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Hate American Idol? Watch it Wednesday night anyway

By on April 8, 2008 in announcement, cause marketing, charitable giving, polls, socially responsible

Do you hate American Idol? Me too. I used to hate American Idol for three reasons: 1. Simon is a mean-spirited S.O.B. and I cringed whenever he skewered the hapless no-talent contestants 2. Everything about it wss cheesy: the graphics, the music, the setup . . . you name it 3. It was all about [...]

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Tanning is good 4 U?

By on April 7, 2008 in deceptive marketing, polls, socially responsible, videos, who do you believe?

Did you know there’s a “deceptive campaign to keep you out of the sun?” The Indoor Tanning Association recently placed an ad in the New York Times. With the headline “Tanning Causes Melanoma HYPE” it has caused some controversy and pushed some traffic to SunlightScam.com, the organization’s campaign website. Their key points: Society needs more [...]

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Results of the Guinness poll

By on March 17, 2008 in corporate responsibility, fun, polls

Yesterday, I shared a little bit of Guinness’s less-than-responsible marketing past with you, and asked, “Should I drink a Guinness today?” The results are in: Well, if I must, I must. So here goes: Tonight, I tip a glass to you. Thank you for joining the Responsible Marketing conversation. ‘Sláinte!’

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Should I drink a Guinness today?

By on March 17, 2008 in branding, corporate responsibility, polls, socially responsible, videos

St. Patrick’s Day on a Monday? Blasphemy! When in Dublin a few years ago, I visited the Guinness Storehouse and was most impressed by the section dedicated to their advertising archive, most of the second floor. “Guinness is good for you” was a claim made in the company’s adverts after market research revealed people felt [...]

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The best, worst and most responsible ads of Super Bowl XLII

By on February 12, 2008 in advertainment, creativity, message responsible, polls, simplicity, videos

The Super Bowl was indeed super this year. The ads? Not so much. The general consensus among the black-turtleneck-wearing ad types is it was a down year for Super Bowl advertising. Although my turtleneck is dark gray, I concur. The New York Giants weren’t the only winners. Advertisers saw their ads (good and bad) played [...]

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Responsible Super Bowl ads? You decide.

By on February 4, 2008 in advertainment, message responsible, polls, responsible or not?, socially responsible, strategically responsible

The Super Bowl frenzy is over, but the analysis of the Super Bowl advertising has just begun. Millions are already viewing and voting on their favorites at YouTube Adblitz and MySpace. I’m interested in something a little different. I’ve taken the liberty to list just over twenty of the ads that are currently receiving at [...]

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Help define the buzzword marketers love (and I hate)

By on January 17, 2008 in branding, creativity, polls

Each January, Interbrand shares its Best Global Brands 2007 report. They’ve been doing it for years, and they do a nice job of it. Back in 2002 we wrote an article for the Friends of Outsource Marketing entitled “The buzzword marketers love…and we hate.” Yes, the word I hated then was “branding.” I still do. [...]

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