Archive | PSA

Can you market as well as a state agency?

By Patrick on November 12, 2008 in cause marketing, execution responsible, PSA, social media, socially responsible, strategically responsible, videos, word of mouth

Some of the best marketing today is being done by groups typically considered boring and safe. You know—state agencies. Battling preconceptions to market employment office services to employers A few years back, Outsource Marketing helped a consortium of seven U.S. states whose charter was to find effective new ways to market state one-stop services to […]

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I bet you’ll fail this test

By Patrick on March 20, 2008 in creativity, information overload, PSA, simplicity, videos, viral marketing, word of mouth

Before you read ahead, play the video below and take the test. You won’t need paper or pencil, just your full concentration. It will take you one minute. This awareness test is powerful in so many ways. It’s short and simple: One video. One minute long. 30 words. No fancy graphics. Just a single powerful […]

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Archive | PSA

I bet you’ll fail this test

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