You are here: Home > research
Archive | research RSS feed for this section
Social Media Sharing Statistics from AddThis

How, when and where we share on the web

By on November 4, 2011 in research, social media, social networking

Take a few minutes to review these enlightening statistics from AddThis representing sharing trends over the last five years. A  few highlights: Most active day for sharing: Wednesdays Most active time of day: 9:30 A.M. EST Most users click within the first two minutes 75% of clicks happen within the first day Interestingly, most shares are [...]

Read full story • Comments { 0 }

Fail to plan? Plan to fail.

By on October 7, 2008 in positioning, research, strategically responsible

Since 1997 we’ve met with a lot of startups. Some become clients. Some don’t. Sometimes, it’s because we aren’t the right fit for them, or vice-versa. With startups we always want to learn if they are interested in Responsible Marketing or Drive-by Marketing as quickly as possible. In 2005, I met with a startup that [...]

Read full story • Comments { 2 }

10 marketing mistakes to avoid now

By on September 29, 2008 in broken marketing, creativity, deceptive marketing, ethics, execution responsible, research, social media, word of mouth

The financial crisis has everyone on edge, myself included. I lost my bank, and I’m not sure who’s next. Should I put my money in coffee cans and bury it in the backyard? When people are on edge, sometimes they do things they normally wouldn’t do. Same goes for businesses. Here are a 10 things [...]

Read full story • Comments { 14 }

Responsible or not: Emotional manipulation

By on August 1, 2008 in ethics, research, responsible or not?, socially responsible

A vast sector of modern advertising… does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually. ~ Erich Fromm Would you rather make women feel better about themselves or about your brand? In a recent study inspired [...]

Read full story • Comments { 6 }

Where can I get my Culture Decoder ring?

By on May 27, 2008 in books, research, strategically responsible, videos

I first learned about Clotaire Rapaille back in 2004 in a fascinating Frontline episode entitled The Persuaders that discussed the way advertisers and some of the world’s largest companies’ are working to persuade consumers what to buy, whom to trust, and what to think. Watch the entire program by clicking on the link above, or [...]

Read full story • Comments { 0 }