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Love it or hate it: The Thomas Kinkade marketing machine

By on December 28, 2007 in commercialization, love it or hate it?, responsible or not?

My partner, Bill Boyd, ABC, sent me an email I thought blogworthy. Here it is: Patrick, I spent time with two brands over the holidays. One carefully guards every aspect of its interactions with the public. This company can demand (and get) premium prices. There’s never any discounting, and no products that don’t convey an [...]

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Entertaining, but effective?

By on December 26, 2007 in advertainment, responsible or not?, videos, word of mouth

Ready for a little break from the barrage of holiday advertising? I am, and I like advertising. I was hoping I’d find a few holiday-themed ads to share, but then I realized, the most entertaining and memorable ad I’ve seen this season wasn’t a holiday ad at all. It was a Jack-in-the-Box ad, and I [...]

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Happy Holidays. No. Really. We mean it.

By on December 20, 2007 in message responsible, responsible or not?

“From everyday collection to environmental protection, Think Green. Think Waste Management.” That’s the tagline in the footer of a Happy Holidays email I received from Waste Management. The rest of the message: Dear Valued Customer, We hope you have a safe and happy holiday. Cordially, Waste Management Apparently, they didn’t want to waste any time [...]

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My friend, the spammer

By on December 14, 2007 in responsible or not?, social networking

Want to make some easy money? Now you can, if you are willing to spam your friends on Facebook, and soon, Skype, Open Social, Twitter and some of your other favorite places to connect online. Check out this blog posting from TechCrunch, and make sure you scan the comments.

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Responsible or not?

By on December 13, 2007 in responsible or not?, videos

Boring advertising is irresponsible in so many ways. But there’s a fine line between breakthrough creative and going too far. Is this ad responsible or not? Comment below to weigh in.

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