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Solar powered bus shelters turn outdoor ads green

By on October 29, 2008 in ads everywhere, corporate responsibility, environmentally responsible, signage, socially responsible

In an innovative public-private partnership, Fuel Outdoor has donated 600 Solar powered bus shelters to the City of Miami. It’s “a revolutionary model at work—corporate advertising dollars are being used to clean the environment,” says Miami Mayor, Manny Diaz. Michael Freedman, CEO of Fuel, describes their unique business approach: We have a triple bottom line [...]

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Bumvertising: Welcome to the Hall of Shame

By on September 16, 2008 in casting responsible, environmentally responsible, ethics, execution responsible, hall of shame, message responsible, roi responsible, signage, socially responsible, strategically responsible, videos, viral marketing

Bumvertising is exactly what it sounds like: Advertising on the homeless. It started in 2005 when 22-year-old University of Washington grad Ben Rogovy was looking for a cheap way to promote another company he started. Here’s a quick overview: View this video on YouTube The Bumvertising debate has attracted local, national and even international media [...]

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Before you open a retail business, read this

By on April 10, 2008 in execution responsible, signage, strategically responsible

I was hungry by about 11:30 yesterday morning so I set out to find something quick and relatively fresh. As I pulled into the parking lot of my local psuedo-strip mall, the first place I noticed was Qdoba. I was on autopilot and didn’t give it a second thought. Qdoba is not as good as [...]

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It’s a man’s world. You just get to live in it, sweetheart.

By on February 6, 2008 in message responsible, signage

I was leaving a restaurant in Issaquah (about 20 minutes East of Seattle) and this sign caught my eye: After a double take, I realized that, no, I hadn’t gone back to the 1950′s, and, yes, this sign was for real. Oh, the images this conjures… Honey, I’m home! I just got back from my [...]

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I deserve a hot, juicy burger…and a cup of water

By on November 26, 2007 in creativity, signage, simplicity, word of mouth

Last summer, I took my mom to Wendy’s for lunch with my kids. Believe it or not, it was the first time she’d been there. Hold the ‘heavy hitter’ and ‘great son’ comments — it was her idea. Anyway, after we sat down for our gourmet meal, there was a bit of a stir near [...]

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