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Shifting from reactive to proactive customer service that sells

Recently, Software Advice hosted an online debate called: “Is Customer Service the New Marketing?” The discussion highlighted customers’ increasing disillusionment with traditional advertising; and as a result, the importance of customer service as a market differentiator. The average consumer is bombarded with thousands of commercial messages per day. That’s a lot of clutter to cut […]

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Why Instagram’s new TOS are a POS, and you should delete your account

Love Instagram? Maybe not so much after you read their new terms of service (TOS): Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along […]

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Show this video to the social media resistors in your company

  If you’ve ever done a speech on social media, or tried to sell your company why you should embrace engagement you’ve seen it: The negative Nelly or Nelson that’s so afraid of what someone might say they throw ice on the fire — or worse, successfully kibosh the whole program. My response is typically something […]

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Should a 23-year-old run your social media?

Late last week, Hollis Thomases wrote an inflammatory post on Inc. titled “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media.” The post, obviously, outlines specific reasons why the youth of today are ill-equipped to handle valuable online communities and messaging. I might be a bit sensitive because, you know, I am one of these youngsters who […]

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Follow us on Google+ for a chance to win tickets to see King Felix this Wednesday

The King is pitching this Wednesday and one lucky friend of Outsource Marketing will get to go to he game with a guest, for FREE. We’re giving away two FREE tickets to the Mariners v. Rays game at Safeco Field on Wednesday at 12:40 pm. There’s no better place to watch than in our awesome […]

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Your name + your picture = LinkedIn ad

I received the following message over the weekend from LinkedIn friend David Quinn that you definitely need to read: I really like LinkedIn, but as a person concerned about privacy and social networks, I believe that I have to point out a change to you. Without attracting too much publicity, LinkedIn has updated their privacy […]

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Responsible Marketing LinkedIn group is heating up

Did you know there’s a Responsible Marketing Group on LinkedIn? Yep, it currently has an international membership of 866 members, and the conversation has recently heated up recently. Check out a great conversation we’re having about Denny’s Maple Bacon Sundae, and feel free to join us as we discuss where commerce and conscience collide and/or […]

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Social Media Sharing Statistics from AddThis

How, when and where we share on the web

Take a few minutes to review these enlightening statistics from AddThis representing sharing trends over the last five years. A  few highlights: Most active day for sharing: Wednesdays Most active time of day: 9:30 A.M. EST Most users click within the first two minutes 75% of clicks happen within the first day Interestingly, most shares are […]

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Who owns social media? PR or Marketing?

There have been some good discussions on the Social Media Club Seattle LinkedIn Group recently. My response to a “who owns social media” question was a bit longish and self-contained, so I thought I’d share it here: Social Media should be treated as just another marketing channel. Each channel has it’s rules, it’s purpose, it’s […]

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Publishing is dead. Long live publishing.

Here’s a nifty little video regarding the state of the publishing industry. Hang tight—there’s a twist about half way through. View on YouTube I know. This execution has been done before, but it’s still pretty clever and the message is the right one. There’s been plenty of talk about the eminent death of the publishing […]

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Facebook suggestions: White House - Barack Obama

On Facebook, racial profiling and the mob

If you’re on Facebook (and who isn’t) you’ve probably noticed the “Suggestions” section on the right side of your feed. Basically, the wizards behind the curtain have developed a way to recommend fan pages based on similar characteristics. A few examples will make how it works pretty obvious: Looks pretty good, eh? Well, here’s a […]

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Facebook’s ad feedback function fail

You know the ads on the right hand column of your Facebook feeds page? Here’s a view I’ve received a lot lately: Yeah. I know. You’ve seen these ads enough already. Not sure why I’d receive ’em…I’m not a gamer and there’s nothing in my profile that would lead you to believe I’d be interested […]

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Create a culture of appreciation with social media

I spoke at the Recognition Roundtable today here in Bellevue, a group of mostly HR people from major companies located here in the Pacific Northwest that are looking for ways to encourage and support recognition within their respective workplaces. In the session, I shared— Why this topic should matter to every marketer What social media […]

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How Ford made me reconsider my auto buying habits

I’ve owned dozens of cars, and like a lot of people, most have been Japanese or German. So when I turned in my leased Honda and started the hunt for a new hybrid, I drove the Toyota Prius, Camry and Highlander Hybrids, the new Honda Insight and a Lexus RX 400h. The Prius felt underpowered […]

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How I use social media

I was honored to be interviewed by Kenji Onozawa over at Seattle Social Media Profiles on  Wednesday, the results of which can be found in the above video, along with his Q & A in this article. Kenji asked me a bit about social media, Responsible Marketing and one of my passions, using social media […]

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Chocolate covered grasshoppers get people talking

Yesterday, I received a lumpy mailer from a company I’d never heard of. Normally I give unsolicited mail about the same amount of consideration you probably do—a few seconds. But since it was, well, lumpy, and delivered via FedEx I opened it. Here’s what I found: On one side, it says “Yes, these are real […]

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El Pollo Loco adds heat to KFC challenge

One way or the other, you probably heard about KFC last week. If you didn’t see one of their ads for their new Kentucky Grilled Chicken (the largest ad blitz in KFC history) you probably heard about the Oprah catastrophy. KFC was caught off guard when a promotion for a free two-piece meal featuring its […]

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Tweetup on Thursday, 3/19 at Jillian’s in Seattle

Time for another Tweetup for those of you interested in Social Media residing here in the Puget Sound region. The Northwest Tweetup is shaping up nicely, with 30 confirmed guests and 35 maybes with six days to go. If you’re a Twitter hold-out, check out Twitter me this: Is it time to tweet? as well […]

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Skittles Twitter homepage: Responsible or not?

Skittles, the chewy, fruit-flavored candy from Mars, Inc. has jumped into social media in an innovative new way: They have coded their website so their navigation now floats over three of the most popular social media websites. Skittles.com is now nothing more than a navigation box floating over the Twitter search results for the term […]

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Is your company ready for “Facebook Friday?”

Over the last year, I’ve fallen into the habit of talking with companies about their use of social media, and one of the most polarizing discussion topics is how open a company should be in allowing employees to use social media sites. While some companies lock down all social sites, others encourage their use. So […]

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