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Are you looking for love in all the wrong places?

I wish people didn’t call it “new media” anymore. It’s just media. But unlike television, radio and print, this media is created by you, me, your co-workers—maybe even your mom. It’s a conversation that brings you closer to the customer than ever before at a time when recent research has shown that 86% of consumers […]

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Responsible or not? Advertising adultery

Ashley Madison is a social networking/dating service—for married people. Although the company isn’t breaking any laws by helping facilitate adultery (soon they’ll have a money back guarantee if you don’t successfully have an affair), they aren’t breaking any laws. Still, their billboard only lasted three days in Times Square, an ad they produced for ESPN […]

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How to use social media to create social good

Social media can be an incredible force for doing good. I’ve spoken about it a bit lately, sharing some real world examples in the deck below: Examples don’t necessarily explain how to do it, so here’s a simple, grassroots way I used social media to raise $1,250 for the Muscular Dystrophy Association just yesterday. Here’s […]

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Bite-sized Friday: The Network Effect

You’ve heard of the network effect before, haven’t you? It’s defined as “the phenomenon whereby a service becomes more valuable as more people use it, thereby encouraging ever-increasing numbers of adopters.” For example, the telephone wasn’t particularly valuable until several people you knew had one. Same thing with email. Here are a few topics relative […]

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I’m going to jail! Can you help me with bail?

I’m innocent! Innocent I tell you! I have no idea what I did to deserve this, but I was arrested and have been sentenced to hard-time in some gulag — I think I heard them call it “The Keg.” Sounds scary. I’ll be booked into jail on September 17th. I’ve been told if I can […]

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Let’s fight vanity scams together

I’ve been intrigued by the legs Awards for sale: Not a rewarding experience has had since I posted it on July 22nd, just under a month ago. The Ballard Agency received an award from the U.S. Local Business Association that was clearly a deceptive marketing tactic similar to the phony domain name and Yellow Pages […]

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AMEX does good with the ’08 Members Project

Have you heard about the Members Project from American Express? It’s a social good promotion built to encourage people to “come together to achieve something amazing.” Card members are invited to submit ideas for projects in the areas of arts and culture, community development, education, environment and wildlife, and health. Anyone, including non-cardmembers, can discuss, […]

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Love it or hate it? “Kiss my Astra”

Do you want to Kiss my Astra? I didn’t think so. But Saturn’s new campaign asks you to do just that, then share it with the world. Join Saturn’s Ning-powered ImSaturn social network, then upload a picture of you kissing a Saturn Astra and you could win one. Is “Kiss my Astra,” just a low-brow […]

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Obama’s marketing prowess continues to impress

Whether you are ‘red’ or ‘blue,’ you have to be green with envy when watching Barack Obama’s marketing machine in action. The candidate’s web presence and social media savvy have set a new standard for political candidates, and in some ways, everyone else in marketing. This isn’t news. Obama’s marketing prowess has been covered again […]

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If World Vision can do it, you can too

In Big ideas, tiny budgets, I shared some of the good work World Vision is doing using viral video to draw attention to their initiatives in the US and Australia. Now, World Vision is back with a new video that builds upon their teenage affluenza theme: \ Watch this video on YouTube. Here’s the description: […]

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Social media for social good interview on NetSquared

Last week, I was interviewed by Jed Sundwall at NetSquared, a group of passionate social media advocates whose mission is to “spur responsible adoption of social web tools by social benefit organizations.” The focus of the conversation was on what social benefit organizations are missing if they neglect social media, and of course, Responsible Marketing. […]

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Can’t buy me love: Paid conversation seeding

Authenticity is the marketing buzzword du jour, and for good reason: There’s a huge trust gap between marketers and consumers and the more “real” you can be, the better. So, is the following Responsible Marketing? Top Quality & Affordable Forum Population Paid forum posting is about providing your forum, blog or community a jumpstart, by […]

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Responsible Marketing on

Alltop is the excellent blog aggregation site that offers “aggregation without aggravation” because it lists just the best of the best blogs. I was honored to be included in the marketing.alltop category in May and gave you Responsible Marketers the opportunity to weigh in on which badge I should use. So, imagine my surprise when […]

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Using social media to create social good

By popular demand, here’s my deck from PodCamp Seattle: As you probably noticed, I’m not a big fan of slides full of bullets—it’s mostly images. View all the websites mentioned in the deck, as well as all the sites recommended by Twitter friends here: I’ve also bookmarked all of the Twitter contributors in case […]

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PodCamp Seattle: Follow it on Twitter, Twemes

Hard to believe PodCamp Seattle is tomorrow. I hope you are coming. If you can’t make it, I’ll be tweeting live except when I’m doing my 1:30 presentation, “Using Social Media to Create Social Good.” You can follow me by clicking here: __________________________________You can view the most recent 10 tweets in the meme here: […]

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Twittering for good and The History of Evil

As I’ve been preparing my presentation for PodCamp Seattle regarding how social media can be used to help create social good, I decided to use social media to reach out and find some great examples. First, I posted a request through Twitter (follow me) and received a couple of good ideas. Then I realized it […]

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Creativity + social networking = Zappos everywhere

Zappos, the online shoe and clothing retailer is popping up everywhere I go. In the last month, I’ve had a number of contacts with the company, none of them planned, and none of them through traditional marketing approaches. Zappos is embracing social networking I’m a fan of Twitter, the micro-blogging/social networking service, and so is […]

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Are you amped for PodCamp? Join me in Seattle on June 21st

Responsible marketers know that social media is changing the business landscape and has become an integral part of the marketing mix. If you don’t know social media because you just haven’t had the time to figure it out, now you can get a good primer in less than one day—for free. PodCamp is coming to […]

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The Responsible Marketing Blog now on Alltop: Which badge do you prefer?

Alltop is a blog aggregation site founded by Guy Kawasaki that features ever-growing lists of the top blogs in over 70 broad categories including Social Media, Personal Finance, Macintosh and much more. Yesterday, Alltop added The Responsible Marketing Blog to It’s a prestigious list, and I’m humbled to be included. Now I need to […]

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Pangea Day is tomorrow, Saturday, May 10th

Here’s the speech that made Pangea Day a reality, the TED prize-winning speech given by Jehane Noujaim’ to an audience of “the world’s leading thinkers and doers” at the annual 2006 TED Conference. If you don’t have twenty minutes to view her speech, here’s a synopsis from Pangea Day: Pangea Day taps the power of […]

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