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	<title>The Responsible Marketing Blog &#187; socially responsible</title>
	<atom:link href="http://responsiblemarketing.com/blog/category/socially-responsible/feed" rel="self" type="application/rss+xml" />
	<link>http://responsiblemarketing.com/blog</link>
	<description>where commerce and conscience come together</description>
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		<title>Responsible Marketing LinkedIn group is heating up</title>
		<link>http://responsiblemarketing.com/blog/2011/11/28/responsible-marketing-linkedin-group-is-heating-up?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=responsible-marketing-linkedin-group-is-heating-up</link>
		<comments>http://responsiblemarketing.com/blog/2011/11/28/responsible-marketing-linkedin-group-is-heating-up#comments</comments>
		<pubDate>Tue, 29 Nov 2011 01:51:17 +0000</pubDate>
		<dc:creator>Patrick Byers</dc:creator>
				<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[socially responsible]]></category>
		<category><![CDATA[Denny's]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Maple Bacon Sundae]]></category>
		<category><![CDATA[obesity]]></category>
		<category><![CDATA[responsible marketing]]></category>
		<category><![CDATA[social responsibility]]></category>

		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=2599</guid>
		<description><![CDATA[Did you know there&#8217;s a Responsible Marketing Group on LinkedIn? Yep, it currently has an international membership of 866 members, and the conversation has recently heated up recently. Check out a great conversation we&#8217;re having about Denny&#8217;s Maple Bacon Sundae, and feel free to join us as we discuss where commerce and conscience collide and/or [...]]]></description>
			<content:encoded><![CDATA[<p>Did you know there&#8217;s a Responsible Marketing Group on LinkedIn? Yep, it currently has an international membership of 866 members, and the conversation has recently heated up recently.</p>
<p>Check out a great conversation we&#8217;re having about <a href="http://www.linkedin.com/groups/Its-great-publicity-It-might-45364.S.50900921?qid=12fed28f-77b1-489a-8ced-ea302a49a49b&amp;trk=group_most_popular-0-b-ttl&amp;goback=%2Egmp_45364%2Egde_45364_member_82470477%2Egmp_45364">Denny&#8217;s Maple Bacon Sundae</a>, and feel free to join us as we discuss where commerce and conscience collide and/or come together.</p>
<p><a href="http://responsiblemarketing.com/blog/wp-content/uploads/2011/11/responsible-marketing-group-linkedin.jpg"><img class="alignnone size-full wp-image-2600" title="responsible-marketing-group-linkedin" src="http://responsiblemarketing.com/blog/wp-content/uploads/2011/11/responsible-marketing-group-linkedin.jpg" alt="" width="608" height="586" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>12 examples of marketers that have exploited 9/11</title>
		<link>http://responsiblemarketing.com/blog/2011/09/10/12-examples-of-marketers-that-have-exploited-911?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=12-examples-of-marketers-that-have-exploited-911</link>
		<comments>http://responsiblemarketing.com/blog/2011/09/10/12-examples-of-marketers-that-have-exploited-911#comments</comments>
		<pubDate>Sun, 11 Sep 2011 06:54:50 +0000</pubDate>
		<dc:creator>Patrick Byers</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[hall of shame]]></category>
		<category><![CDATA[socially responsible]]></category>
		<category><![CDATA[9/11]]></category>
		<category><![CDATA[Bic]]></category>
		<category><![CDATA[CoBis]]></category>
		<category><![CDATA[Courrier International]]></category>
		<category><![CDATA[El Pais]]></category>
		<category><![CDATA[Humo]]></category>
		<category><![CDATA[Khaleej Times]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[Solidarites]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[World Wildlife Fund]]></category>
		<category><![CDATA[WWF]]></category>

		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=2514</guid>
		<description><![CDATA[Last year, we inducted Courrier International into the Responsible Marketing Hall of Shame for their insensitive exploitation of 9/11. This year, Euronews has listed a dozen more examples in Marketing and the exploitation of 9/11 that are every bit as disturbing.  Here are the images: The exploitation of 9/11 by marketers is disrespectful, irresponsible on every [...]]]></description>
			<content:encoded><![CDATA[<p>Last year, we inducted <a href="http://responsiblemarketing.com/blog/2010/09/07/hall-of-shame-courrier-international-exploits-911">Courrier International</a> into the <a href="http://responsiblemarketing.com/blog/category/hall-of-shame">Responsible Marketing Hall of Shame</a> for their insensitive exploitation of 9/11.</p>
<p>This year, Euronews has listed a dozen more examples in <a href="http://www.euronews.net/2011/09/08/marketing-and-the-exploitation-of-911/">Marketing and the exploitation of 9/11</a> that are every bit as disturbing.  Here are the images:</p>

<a href='http://responsiblemarketing.com/blog/2011/09/10/12-examples-of-marketers-that-have-exploited-911/911-ads-wwf1' title='911-ads-wwf1'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2011/09/911-ads-wwf1-150x150.jpg" class="attachment-thumbnail" alt="911-ads-wwf1" title="911-ads-wwf1" /></a>
<a href='http://responsiblemarketing.com/blog/2011/09/10/12-examples-of-marketers-that-have-exploited-911/911-ads-bic1' title='911-ads-bic1'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2011/09/911-ads-bic1-150x150.jpg" class="attachment-thumbnail" alt="911-ads-bic1" title="911-ads-bic1" /></a>
<a href='http://responsiblemarketing.com/blog/2011/09/10/12-examples-of-marketers-that-have-exploited-911/911-ads-cobis1' title='911-ads-Cobis1'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2011/09/911-ads-Cobis1-150x150.jpg" class="attachment-thumbnail" alt="911-ads-Cobis1" title="911-ads-Cobis1" /></a>
<a href='http://responsiblemarketing.com/blog/2011/09/10/12-examples-of-marketers-that-have-exploited-911/911-ads-el-pais1' title='911-ads-el-pais1'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2011/09/911-ads-el-pais1-150x150.jpg" class="attachment-thumbnail" alt="911-ads-el-pais1" title="911-ads-el-pais1" /></a>
<a href='http://responsiblemarketing.com/blog/2011/09/10/12-examples-of-marketers-that-have-exploited-911/911-ads-humo-magazine1' title='911-ads-Humo-magazine1'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2011/09/911-ads-Humo-magazine1-150x150.jpg" class="attachment-thumbnail" alt="911-ads-Humo-magazine1" title="911-ads-Humo-magazine1" /></a>
<a href='http://responsiblemarketing.com/blog/2011/09/10/12-examples-of-marketers-that-have-exploited-911/911-ads-khaleej-times1' title='911-ads-khaleej-times1'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2011/09/911-ads-khaleej-times1-150x150.jpg" class="attachment-thumbnail" alt="911-ads-khaleej-times1" title="911-ads-khaleej-times1" /></a>
<a href='http://responsiblemarketing.com/blog/2011/09/10/12-examples-of-marketers-that-have-exploited-911/911-ads-lego1' title='911-ads-lego1'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2011/09/911-ads-lego1-150x150.jpg" class="attachment-thumbnail" alt="911-ads-lego1" title="911-ads-lego1" /></a>
<a href='http://responsiblemarketing.com/blog/2011/09/10/12-examples-of-marketers-that-have-exploited-911/911-ads-moscow-news1' title='911-ads-moscow-news1'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2011/09/911-ads-moscow-news1-150x150.jpg" class="attachment-thumbnail" alt="911-ads-moscow-news1" title="911-ads-moscow-news1" /></a>
<a href='http://responsiblemarketing.com/blog/2011/09/10/12-examples-of-marketers-that-have-exploited-911/911-ads-mtv1' title='911-ads-mtv1'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2011/09/911-ads-mtv1-150x150.jpg" class="attachment-thumbnail" alt="911-ads-mtv1" title="911-ads-mtv1" /></a>
<a href='http://responsiblemarketing.com/blog/2011/09/10/12-examples-of-marketers-that-have-exploited-911/911-ads-nicolas-hulot-foundation1' title='911-ads-Nicolas-Hulot-Foundation1'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2011/09/911-ads-Nicolas-Hulot-Foundation1-150x150.jpg" class="attachment-thumbnail" alt="911-ads-Nicolas-Hulot-Foundation1" title="911-ads-Nicolas-Hulot-Foundation1" /></a>
<a href='http://responsiblemarketing.com/blog/2011/09/10/12-examples-of-marketers-that-have-exploited-911/911-ads-solidarites1' title='911-ads-Solidarites1'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2011/09/911-ads-Solidarites1-150x150.jpg" class="attachment-thumbnail" alt="911-ads-Solidarites1" title="911-ads-Solidarites1" /></a>
<a href='http://responsiblemarketing.com/blog/2011/09/10/12-examples-of-marketers-that-have-exploited-911/911-ads-starbucks1' title='911-ads-starbucks1'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2011/09/911-ads-starbucks1-150x150.jpg" class="attachment-thumbnail" alt="911-ads-starbucks1" title="911-ads-starbucks1" /></a>

<p>The exploitation of 9/11 by marketers is disrespectful, irresponsible on every level. So, how do these images make you feel about the advertisers?</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://responsiblemarketing.com/blog/2011/09/10/12-examples-of-marketers-that-have-exploited-911/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>Another recycling award for Outsource Marketing</title>
		<link>http://responsiblemarketing.com/blog/2011/06/25/another-recycling-award-for-outsource-marketing?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=another-recycling-award-for-outsource-marketing</link>
		<comments>http://responsiblemarketing.com/blog/2011/06/25/another-recycling-award-for-outsource-marketing#comments</comments>
		<pubDate>Sun, 26 Jun 2011 00:09:54 +0000</pubDate>
		<dc:creator>Patrick Byers</dc:creator>
				<category><![CDATA[announcement]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[environmentally responsible]]></category>
		<category><![CDATA[socially responsible]]></category>

		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=2574</guid>
		<description><![CDATA[We&#8217;re proud to receive recognition as a King County’s Best Workplace for Recycling and Waste Reduction once again this year. We are honored to join five other Issaquah businesses that were recognized for their sustainable efforts including  The City of Issaquah, The Issaquah School District, Timber Ridge at Talus, Rowley Properties, and Pogacha. This marks the fifth [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://responsiblemarketing.com/blog/wp-content/uploads/2011/10/Outsource-Marketing-King-County-Best-Workplace-For-Recycling-and-Waste-Reduction-Honor-Roll.jpg"><img class="alignnone size-large wp-image-2575" title="Outsource-Marketing-King-County-Best-Workplace-For-Recycling-and-Waste-Reduction-Honor-Roll" src="http://responsiblemarketing.com/blog/wp-content/uploads/2011/10/Outsource-Marketing-King-County-Best-Workplace-For-Recycling-and-Waste-Reduction-Honor-Roll-1024x778.jpg" alt="Outsource Marketing - 2011 Best Workplace for Recycling and Waste Reduction Honor Roll" width="640" height="486" /></a></p>
<p>We&#8217;re proud to receive recognition as a <a href="http://your.kingcounty.gov/solidwaste/garbage-recycling/best-workplaces.asp">King County’s Best Workplace for Recycling and Waste Reduction</a> once again this year.</p>
<p>We are honored to join five other Issaquah businesses that were recognized for their sustainable efforts including  <a href="http://www.ci.issaquah.wa.us/">The City of Issaquah</a>, <a href="http://www.issaquah.wednet.edu/">The Issaquah School District</a>, <a href="http://www.timberridgelcs.com/">Timber Ridge at Talus</a>, <a href="http://www.rowleyproperties.com/">Rowley Properties</a>, and <a href="http://www.pogacha.com/Issaquah/">Pogacha</a>.</p>
<p>This marks the fifth year we have been honored with the award, making us one of nine other companies in King County on the “Honor Roll.&#8221;</p>
]]></content:encoded>
			<wfw:commentRss>http://responsiblemarketing.com/blog/2011/06/25/another-recycling-award-for-outsource-marketing/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>KFC&#8217;s shameful attempt at Responsible Marketing</title>
		<link>http://responsiblemarketing.com/blog/2011/06/22/kfcs-shameful-attempt-at-responsible-marketing?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=kfcs-shameful-attempt-at-responsible-marketing</link>
		<comments>http://responsiblemarketing.com/blog/2011/06/22/kfcs-shameful-attempt-at-responsible-marketing#comments</comments>
		<pubDate>Wed, 22 Jun 2011 20:35:27 +0000</pubDate>
		<dc:creator>Patrick Byers</dc:creator>
				<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[hall of shame]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[socially responsible]]></category>
		<category><![CDATA[JDRF]]></category>
		<category><![CDATA[juvenile diabetes]]></category>
		<category><![CDATA[KFC]]></category>
		<category><![CDATA[responsible marketing]]></category>

		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=2386</guid>
		<description><![CDATA[A Utah KFC&#8217;s recent attempt at Responsible Marketing via this hair-brained cause marketing campaign has left us speechless: That&#8217;s right, buy a jug of high fructose corn syrup-powered soda pop&#8212;one of the primary causes of diabetes and childhood obesity&#8212;and we&#8217;ll donate a dollar to juvenile diabetes research. Our take: absolutely shameful and completely irresponsible. What&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>A Utah KFC&#8217;s recent attempt at Responsible Marketing via this hair-brained cause marketing campaign has left us speechless:</p>
<p><a href="http://responsiblemarketing.com/blog/wp-content/uploads/2011/06/KFC-megajug-JDRF-promo.jpg"><img class="size-full wp-image-2387" src="http://responsiblemarketing.com/blog/wp-content/uploads/2011/06/KFC-megajug-JDRF-promo.jpg" alt="KFC - Juvenile Diabetes promotion" /></a></p>
<p>That&#8217;s right, buy a jug of high fructose corn syrup-powered soda pop&#8212;<span style="text-decoration: line-through;">one of the primary causes of diabetes and childhood obesity</span>&#8212;and we&#8217;ll donate a dollar to juvenile diabetes research.</p>
<p>Our take: absolutely shameful and completely irresponsible. What&#8217;s yours?</p>
<p style="text-align: center;">. . .</p>
<p>Correction: A commentor below has pointed out that the correlation made above is incorrect &#8212; that &#8220;TYPE 1 and is an autoimmune disease.  TYPE 2 is a metabolic disorder from too much crappy foods.&#8221;</p>
<p>So, to be more factually correct, the promotion helps fund research to stop one form of diabetes by having you engage in an activity that causes another.</p>
<p><span><a href="http://feeds.feedburner.com/TheResponsibleMarketingBlog">Subscribe to this feed</a>.</span></p>
<p>. . .</p>
<p><small>Read Joe Water&#8217;s Selfish Giving&#8217;s <a>original post</a> on this topic to learn more. </small></p>
]]></content:encoded>
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		<slash:comments>12</slash:comments>
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		<title>American eagles and flags coming soon to an ad near you</title>
		<link>http://responsiblemarketing.com/blog/2011/05/02/american-eagles-and-flags-coming-soon-to-an-ad-near-you?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=american-eagles-and-flags-coming-soon-to-an-ad-near-you</link>
		<comments>http://responsiblemarketing.com/blog/2011/05/02/american-eagles-and-flags-coming-soon-to-an-ad-near-you#comments</comments>
		<pubDate>Mon, 02 May 2011 20:11:59 +0000</pubDate>
		<dc:creator>Patrick Byers</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[commercialization]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[message responsible]]></category>
		<category><![CDATA[socially responsible]]></category>
		<category><![CDATA[America]]></category>
		<category><![CDATA[American eagle]]></category>
		<category><![CDATA[American flag]]></category>
		<category><![CDATA[Osama Bin Laden]]></category>
		<category><![CDATA[patriotism]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=2340</guid>
		<description><![CDATA[Osama Bin Laden was a bad man and the world&#8217;s a better place without him. And I&#8217;m just as patriotic as the next guy.  But mark my words, soon you&#8217;ll see ads with American eagles and the American flag popping up, just like after 9/11 as advertisers aimed to capitalize on American emotions. With thousands of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://responsiblemarketing.com/blog/wp-content/uploads/2011/05/american-eagle-flag.jpg"><img title="american eagle flag" src="http://responsiblemarketing.com/blog/wp-content/uploads/2011/05/american-eagle-flag-1024x677.jpg" alt="" width="614" height="406" /></a></p>
<p>Osama Bin Laden was a bad man and the world&#8217;s a better place without him. And I&#8217;m just as patriotic as the next guy.  But mark my words, soon you&#8217;ll see ads with American eagles and the American flag popping up, just like after 9/11 as advertisers aimed to capitalize on American emotions.</p>
<p>With thousands of lives lost and billions of dollars invested, using this tact is lazy, tacky and patently offensive.  If your company really cares, don&#8217;t commercialize&#8211;donate a portion from each sale to a veteran&#8217;s organization or one of the many groups that have been impacted by terrorists here and abroad.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Graphic warning labels on cigarettes proposed</title>
		<link>http://responsiblemarketing.com/blog/2010/11/11/are-graphic-warning-labels-on-cigarettes-responsible?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=are-graphic-warning-labels-on-cigarettes-responsible</link>
		<comments>http://responsiblemarketing.com/blog/2010/11/11/are-graphic-warning-labels-on-cigarettes-responsible#comments</comments>
		<pubDate>Thu, 11 Nov 2010 08:44:36 +0000</pubDate>
		<dc:creator>Patrick Byers</dc:creator>
				<category><![CDATA[deceptive marketing]]></category>
		<category><![CDATA[socially responsible]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[cigarettes]]></category>
		<category><![CDATA[FDA]]></category>
		<category><![CDATA[responsible marketing]]></category>
		<category><![CDATA[tobacco]]></category>
		<category><![CDATA[warning labels]]></category>

		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=2298</guid>
		<description><![CDATA[I won&#8217;t bore you with all the reasons I hate cigarettes, but childhood migraines due to passive cigarette smoke is where my disdain for the stuff started. Given the shocking facts regarding the health risks, I&#8217;ve always thought cigarettes should be even more heavily regulated, if not banned outright here in the U.S. Imagine my [...]]]></description>
			<content:encoded><![CDATA[<p>I won&#8217;t bore you with all the reasons I hate cigarettes, but childhood migraines due to passive cigarette smoke is where my disdain for the stuff started.</p>
<p>Given the <a href="http://www.cancer.gov/cancertopics/factsheet/Tobacco/cessation">shocking facts</a> regarding the health risks, I&#8217;ve always thought cigarettes should be even more heavily regulated, if not banned outright here in the U.S.</p>
<p>Imagine my delight when I learned the FDA and Department of Health and Human Services are proposing <a href="http://www.cbsnews.com/stories/2010/11/10/ap/health/main7040607.shtml">graphic, somewhat gruesome, warning labels on all cigarettes</a>.</p>
<p>Here they are:</p>

<a href='http://responsiblemarketing.com/blog/2010/11/11/are-graphic-warning-labels-on-cigarettes-responsible/cigaratte-warning-label-casket' title='cigaratte warning label - casket'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2010/11/cigaratte-warning-label-casket-150x150.jpg" class="attachment-thumbnail" alt="cigaratte warning label - casket" title="cigaratte warning label - casket" /></a>
<a href='http://responsiblemarketing.com/blog/2010/11/11/are-graphic-warning-labels-on-cigarettes-responsible/cigarette-warning-label-baby-illustrated' title='cigarette warning label - baby - illustrated'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2010/11/cigarette-warning-label-baby-illustrated-150x150.jpg" class="attachment-thumbnail" alt="cigarette warning label - baby - illustrated" title="cigarette warning label - baby - illustrated" /></a>
<a href='http://responsiblemarketing.com/blog/2010/11/11/are-graphic-warning-labels-on-cigarettes-responsible/cigarette-warning-label-baby' title='cigarette warning label - baby'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2010/11/cigarette-warning-label-baby-150x150.jpg" class="attachment-thumbnail" alt="cigarette warning label - baby" title="cigarette warning label - baby" /></a>
<a href='http://responsiblemarketing.com/blog/2010/11/11/are-graphic-warning-labels-on-cigarettes-responsible/cigarette-warning-label-cancer' title='cigarette warning label - cancer'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2010/11/cigarette-warning-label-cancer-150x150.jpg" class="attachment-thumbnail" alt="cigarette warning label - cancer" title="cigarette warning label - cancer" /></a>
<a href='http://responsiblemarketing.com/blog/2010/11/11/are-graphic-warning-labels-on-cigarettes-responsible/cigarette-warning-label-lung-disease' title='cigarette warning label - lung disease'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2010/11/cigarette-warning-label-lung-disease-150x150.jpg" class="attachment-thumbnail" alt="cigarette warning label - lung disease" title="cigarette warning label - lung disease" /></a>
<a href='http://responsiblemarketing.com/blog/2010/11/11/are-graphic-warning-labels-on-cigarettes-responsible/cigarette-warning-label-mouth-cancer' title='cigarette warning label - mouth cancer'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2010/11/cigarette-warning-label-mouth-cancer-150x150.jpg" class="attachment-thumbnail" alt="cigarette warning label - mouth cancer" title="cigarette warning label - mouth cancer" /></a>
<a href='http://responsiblemarketing.com/blog/2010/11/11/are-graphic-warning-labels-on-cigarettes-responsible/cigarette-warning-label-oxygen-mask' title='cigarette warning label - oxygen mask'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2010/11/cigarette-warning-label-oxygen-mask-150x150.jpg" class="attachment-thumbnail" alt="cigarette warning label - oxygen mask" title="cigarette warning label - oxygen mask" /></a>
<a href='http://responsiblemarketing.com/blog/2010/11/11/are-graphic-warning-labels-on-cigarettes-responsible/cigarette-warning-label-passive-smoke' title='cigarette warning label - passive smoke'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2010/11/cigarette-warning-label-passive-smoke-150x150.jpg" class="attachment-thumbnail" alt="cigarette warning label - passive smoke" title="cigarette warning label - passive smoke" /></a>
<a href='http://responsiblemarketing.com/blog/2010/11/11/are-graphic-warning-labels-on-cigarettes-responsible/cigarette-warning-label-pregancy-baby' title='cigarette warning label - pregancy - baby'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2010/11/cigarette-warning-label-pregancy-baby-150x150.jpg" class="attachment-thumbnail" alt="cigarette warning label - pregancy - baby" title="cigarette warning label - pregancy - baby" /></a>
<a href='http://responsiblemarketing.com/blog/2010/11/11/are-graphic-warning-labels-on-cigarettes-responsible/cigarette-warning-label-shooting-up' title='cigarette warning label - shooting up'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2010/11/cigarette-warning-label-shooting-up-150x150.jpg" class="attachment-thumbnail" alt="cigarette warning label - shooting up" title="cigarette warning label - shooting up" /></a>
<a href='http://responsiblemarketing.com/blog/2010/11/11/are-graphic-warning-labels-on-cigarettes-responsible/cigarette-warning-label-smoking-can-kill-you' title='cigarette warning label - smoking can kill you'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2010/11/cigarette-warning-label-smoking-can-kill-you-150x150.jpg" class="attachment-thumbnail" alt="cigarette warning label - smoking can kill you" title="cigarette warning label - smoking can kill you" /></a>
<a href='http://responsiblemarketing.com/blog/2010/11/11/are-graphic-warning-labels-on-cigarettes-responsible/cigarette-warning-label-smoke-throat' title='cigarette warning label - smoke throat'><img width="150" height="150" src="http://responsiblemarketing.com/blog/wp-content/uploads/2010/11/cigarette-warning-label-smoke-throat-150x150.jpg" class="attachment-thumbnail" alt="cigarette warning label - smoke throat" title="cigarette warning label - smoke throat" /></a>

<p>With big tobacco&#8217;s long, storied history of blatant lies and deception, the only way these companies will ever market responsibly is if they are forced to do so.</p>
<p><em>Agree or disagree? </em></p>
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<p><center>. . .</center><small>Props to <a href="http://twitter.com/vitothendaub">@vitothendaub</a> for the tip. </small></p>
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		<title>Hall of Shame: Courrier International exploits 9/11</title>
		<link>http://responsiblemarketing.com/blog/2010/09/07/hall-of-shame-courrier-international-exploits-911?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=hall-of-shame-courrier-international-exploits-911</link>
		<comments>http://responsiblemarketing.com/blog/2010/09/07/hall-of-shame-courrier-international-exploits-911#comments</comments>
		<pubDate>Tue, 07 Sep 2010 22:53:23 +0000</pubDate>
		<dc:creator>Patrick Byers</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[hall of shame]]></category>
		<category><![CDATA[socially responsible]]></category>
		<category><![CDATA[9/11]]></category>
		<category><![CDATA[Courrier International]]></category>
		<category><![CDATA[responsible marketing]]></category>
		<category><![CDATA[World Trade Center]]></category>

		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=2272</guid>
		<description><![CDATA[We&#8217;ve been pretty quiet on the blog lately, taking some of our own advice and trying to stay focused on some great client projects and our upcoming office move. But we simply couldn&#8217;t let this pass without saying something. French newspaper Courrier International&#8216;s tagline is &#8220;learn to anticipate.&#8221; Really, this is a decent tagline that [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve been pretty quiet on the blog lately, taking some of our <a href="http://responsiblemarketing.com/blog/2010/07/30/who-begins-too-much-accomplishes-little">own advice</a> and trying to stay focused on some great client projects and our upcoming office move.</p>
<p>But we simply couldn&#8217;t let this pass without saying something.</p>
<p><a href="http://responsiblemarketing.com/blog/wp-content/uploads/2010/09/9-11-Courrier-International-ad.jpg"><img title="9/11 Courrier International ad" src="http://responsiblemarketing.com/blog/wp-content/uploads/2010/09/9-11-Courrier-International-ad.jpg" alt="9/11 Courrier International ad" /></a></p>
<p>French newspaper <a href="http://www.courrierinternational.com/">Courrier International</a>&#8216;s tagline is &#8220;learn to anticipate.&#8221; Really, this is a decent tagline that has so many creative possibilities.</p>
<p>Then why exploit 9/11 and with such a lightweight and insensitive idea that if only the World Trade Center Towers were just a little shorter, things would have been a lot better?</p>
<p>This is socially irresponsible, ethically wrong and disrespectful in so many ways&#8211;especially as we approach the 9th anniversary of the attacks.</p>
<p>Courrier International, you should be ashamed of yourselves. You&#8217;ve made light of the loss of thousands of innocent lives in your half-assed attempt to be creative or edgy.</p>
<p>Welcome to the <a href="http://responsiblemarketing.com/blog/?cat=28">Responsible Marketing Hall of Shame</a>.</p>
<p><small><a href="http://feeds.feedburner.com/TheResponsibleMarketingBlog">Subscribe to this feed</a>.</small></p>
<p><center>. . .</center><small>Via Martin Pierce and <a href="http://www.buzzfeed.com/awesomer/french-newspaper-exploits-911-in-ad">Buzzfeed</a>.</small></p>
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		<title>Outsource Marketing receives recycling award for fourth consecutive year</title>
		<link>http://responsiblemarketing.com/blog/2010/06/24/outsource-marketing-receives-recycling-award-for-fourth-consecutive-year?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=outsource-marketing-receives-recycling-award-for-fourth-consecutive-year</link>
		<comments>http://responsiblemarketing.com/blog/2010/06/24/outsource-marketing-receives-recycling-award-for-fourth-consecutive-year#comments</comments>
		<pubDate>Thu, 24 Jun 2010 08:11:21 +0000</pubDate>
		<dc:creator>Patrick Byers</dc:creator>
				<category><![CDATA[announcement]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[environmentally responsible]]></category>
		<category><![CDATA[socially responsible]]></category>
		<category><![CDATA[Best Workplace for Recycling and Waste Reduction]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[King County]]></category>
		<category><![CDATA[recycling]]></category>

		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=2090</guid>
		<description><![CDATA[Each year, King County recognizes organizations that have made recycling and waste reduction a priority, so we&#8217;re honored to make the &#8220;Best Workplace for Recycling and Waste Reduction&#8221; list once again this year. Instead of us telling you how, here&#8217;s an excerpt from the webpage listing this year&#8217;s recipients: Outsource Marketing is a fourth-year Best [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://responsiblemarketing.com/blog/wp-content/uploads/2010/06/King-County-Workplace-Recycling-2010.jpg"><img title="King County Best Workplace Recycling and Waste Reduction 2010" src="http://responsiblemarketing.com/blog/wp-content/uploads/2010/06/King-County-Workplace-Recycling-2010.jpg" alt="" width="1320" height="1020" /></a></p>
<p>Each year, King County recognizes organizations that have made recycling and waste reduction a priority, so we&#8217;re honored to make the &#8220;Best Workplace for Recycling and Waste Reduction&#8221; list once again this year.</p>
<p>Instead of us telling you how, here&#8217;s an excerpt from the webpage listing <a href="http://your.kingcounty.gov/solidwaste/garbage-recycling/best-workplaces.asp">this year&#8217;s recipients</a>:</p>
<blockquote><p><strong>Outsource Marketing </strong>is a fourth-year Best Workplace that is building on past recycling and waste reduction efforts. In 2009, Outsource Marketing rebranded their business to better reflect its responsible approach to business and marketing. Most messaging is done electronically at Outsource. Instead of printing letterhead, notecards and envelopes that might go to waste, the new brand made it possible for it to print small, customized quantities in-house as needed. Old letterhead stationery was turned into notepads. A series of videos were also created to focus on recycling in the workplace.</p>
<p>Outsource Marketing’s printed collateral system consisting of a folder, mini-brochure and multiple insert sheets and cards was replaced by a customizable brochure that is printed and bound in-house using plain string. It has also been formatted so it looks great when delivered digitally. Outsource Marketing has increased its use of collaborative online tools, video conferencing, instant messaging and other technologies to increase waste-free communications. Each staff member has signed a &#8220;green pact,&#8221; promising to reduce, reuse and recycle where possible. In addition, Outsource Marketing continues to implement responsible, green marketing efforts for its clients.</p>
<p><strong>Advice to others:</strong> “A project without a leader won’t get done. Appoint a ’green czar’ to lead initiatives and provide support to develop an empowered group. Take a look at marketing materials with an eye toward waste reduction. “</p></blockquote>
<p>Would you like your organization to be a bit greener? <a href="http://www.outsourcemarketing.com/contact/">Contact us </a> and we&#8217;ll be happy to share a few tips with you.</p>
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		<title>Can Responsible Marketing help fix BP?</title>
		<link>http://responsiblemarketing.com/blog/2010/06/18/can-responsible-marketing-help-fix-bp?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=can-responsible-marketing-help-fix-bp</link>
		<comments>http://responsiblemarketing.com/blog/2010/06/18/can-responsible-marketing-help-fix-bp#comments</comments>
		<pubDate>Fri, 18 Jun 2010 21:06:28 +0000</pubDate>
		<dc:creator>Patrick Byers</dc:creator>
				<category><![CDATA[boycott]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[socially responsible]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[British Petroleum]]></category>
		<category><![CDATA[oil spill]]></category>
		<category><![CDATA[responsible marketing]]></category>

		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=2054</guid>
		<description><![CDATA[The live streaming video of the oil spill turns my stomach, so I&#8217;ve been struggling with this question for weeks: &#8220;Can Responsible Marketing help restore BP?&#8221; My gut says &#8220;never!&#8221; but my brain says &#8220;maybe.&#8221; The fact is, trust requires both competence and character&#8212;two things BP lacks. I know it&#8217;s early to ask, but if BP [...]]]></description>
			<content:encoded><![CDATA[<p>The live streaming video of the oil spill turns my stomach, so I&#8217;ve been struggling with this question for weeks: &#8220;Can Responsible Marketing help restore BP?&#8221;</p>
<p>My gut says &#8220;never!&#8221; but my brain says &#8220;maybe.&#8221;</p>
<p>The fact is, trust requires both competence and character&#8212;two things BP lacks.</p>
<p>I know it&#8217;s early to ask, but if BP did the following things:</p>
<ol>
<li>Successfully stopped the oil spill</li>
<li>Adequately cleaned up their mess</li>
<li>Proved they made their other rigs safe; and</li>
<li>Reinvested a <em>large </em>percentage of their profits into other renewable energy options</li>
</ol>
<p>&#8230;would you be willing to give them a second chance?</p>
<p>I boycotted Exxon after the Valdez spill, so I&#8217;m on the fence on this one, folks. I&#8217;d have to see something pretty special from BP to get me to reconsider them.</p>
<p><em>How about you?</em></p>
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		<title>Can Responsible Marketing help fight childhood obesity?</title>
		<link>http://responsiblemarketing.com/blog/2010/05/19/can-responsible-marketing-help-combat-childhood-obesity?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=can-responsible-marketing-help-combat-childhood-obesity</link>
		<comments>http://responsiblemarketing.com/blog/2010/05/19/can-responsible-marketing-help-combat-childhood-obesity#comments</comments>
		<pubDate>Wed, 19 May 2010 08:50:02 +0000</pubDate>
		<dc:creator>Patrick Byers</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[marketing to kids]]></category>
		<category><![CDATA[socially responsible]]></category>
		<category><![CDATA[childhood obesity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[responsible marketing]]></category>
		<category><![CDATA[White House]]></category>

		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=1943</guid>
		<description><![CDATA[From the The Wall Street Journal: The White House is calling on food makers to curb marketing of unhealthy foods to children, part of a broad assault against childhood obesity. The recommendation is part of a 120-page report released Tuesday that outlines steps to fight the national epidemic. One in every three children ages 2-19 [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-1948" title="white-house-childhood-obesity-report" src="http://responsiblemarketing.com/blog/wp-content/uploads/2010/05/white-house-childhood-obesity-report.jpg" alt="Solving the Problem of Childhood Obesity Within a Generation - White House" width="380" height="493" /></p>
<p>From the <a href="http://online.wsj.com/article/SB10001424052748704250104575238121192548644.html?mod=dist_smartbrief">The Wall Street Journal</a>:</p>
<blockquote><p>The White House is calling on food makers to curb marketing of unhealthy foods to children, part of a broad assault against childhood obesity.</p>
<p>The recommendation is part of a 120-page report released Tuesday that outlines steps to fight the national epidemic. One in every three children ages 2-19 is overweight or obese, the report says. First Lady Michelle Obama has taken up childhood obesity as her signature cause.</p></blockquote>
<p>The recommendations are for the food and beverage industry, media and entertainment companies and food retailers. Recommendations from the report urge these parties to:</p>
<ul>
<li>Extend their self-regulatory program to cover all forms of marketing to children</li>
<li>Avoid in-store marketing that promotes unhealthy products to children</li>
<li>Limit the licensing of popular characters to food and beverage products that are healthy and consistent with science-based nutrition standards</li>
<li>Adopt meaningful, uniform nutrition standards for marketing food and beverages to children</li>
<li>Develop a uniform standard for what constitutes marketing to children</li>
<li>Set uniform guidelines to ensure that a higher proportion of advertisements shown on their networks and platforms are for healthy foods and beverages</li>
<li>Introduce an on-air labeling system that helps consumers easily distinguish between advertising for healthy and unhealthy foods</li>
<li>Develop and deploy technology to block unhealthy food and beverage advertising</li>
</ul>
<p>And if the above doesn&#8217;t work, the FCC will be called in to revisit and modernize children&#8217;s programming rules.</p>
<p><a href="http://www.letsmove.gov/tfco_fullreport_may2010.pdf">Click here to download the 120-page report</a>[3.3 MB].</p>
<p>This is a step in the right direction, but is it enough? Self-regulation hasn&#8217;t worked well on Wall Street. Will this be enough to rein-in Madison Avenue?</p>
<p><em>I doubt it, but what do you think?<br />
</em><br />
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<p>. . .</p>
<p><small>Inspired by <a href="http://twitter.com/hankwasiak/status/13872739688">this tweet</a> by Hank Wasiak. </small></p>
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