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	<title>The Responsible Marketing Blog &#187; subliminal advertising</title>
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		<title>Can subliminal advertising be responsible?</title>
		<link>http://responsiblemarketing.com/blog/2008/01/18/can-subliminal-advertising-be-responsible?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=can-subliminal-advertising-be-responsible</link>
		<comments>http://responsiblemarketing.com/blog/2008/01/18/can-subliminal-advertising-be-responsible#comments</comments>
		<pubDate>Fri, 18 Jan 2008 10:35:24 +0000</pubDate>
		<dc:creator>Patrick Byers</dc:creator>
				<category><![CDATA[creativity]]></category>
		<category><![CDATA[responsible or not?]]></category>
		<category><![CDATA[subliminal advertising]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[word of mouth]]></category>
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		<category><![CDATA[Don Draper]]></category>
		<category><![CDATA[Food Network]]></category>
		<category><![CDATA[Mad Men]]></category>
		<category><![CDATA[Marketing Responsibly]]></category>
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		<category><![CDATA[Tony Soprano]]></category>
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		<description><![CDATA[We&#8217;ve all seen examples of subliminal advertising in print ads over the years. I use the word &#8220;seen&#8221; loosely, because usually you have to look pretty hard to find that suggestive image that&#8217;s supposed to burrow itself into your subconscious and get you to buy! buy! buy! Anyway, subliminal advertising on television is a whole [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve all seen examples of subliminal advertising in print ads over the years. I use the word &#8220;seen&#8221; loosely, because usually you have to look pretty hard to find that suggestive image that&#8217;s supposed to burrow itself into your subconscious and get you to buy! buy! buy!</p>
<p>Anyway, subliminal advertising on television is a whole different story. Freeze the action on the correct frame and boom! subliminal is now perceptible.</p>
<p>Here&#8217;s a subliminal ad discovered on The Food Network last year:</p>
<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/LMzbwa6PvEE&#038;rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/LMzbwa6PvEE&#038;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>I&#8217;m lovin&#8217; it.</p>
<p>Well, not so much. Like most people, I don&#8217;t want to be manipulated. But also because for years now, just about every academic study done on the topic has concluded that <a href="http://www.straightdope.com/classics/a1_187.html">subliminal advertising doesn&#8217;t work</a>.</p>
<p>Maybe I shouldn&#8217;t care.</p>
<p>After all, what good is subliminal advertising if it doesn&#8217;t work and it runs the risk of making people feel violated? Let&#8217;s answer that after you view this:</p>
<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/D3q82BbGDkE&#038;rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/D3q82BbGDkE&#038;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>No, this isn&#8217;t subliminal advertising, though the person that posted it on YouTube thought it might be.</p>
<p><a href="http://www.amctv.com/originals/madmen/">Mad Men</a>, the critically-acclaimed AMC series from the writer and Executive Producer of The Sopranos is all about deception, lies, and the dark side of advertising. The tagline is &#8220;Where the truth lies.&#8221;</p>
<p>Call me mad, but AMC didn&#8217;t go far enough with this. They consider a significant prime time subliminal advertising campaign.</p>
<p>Here&#8217;s my rationale:</p>
<li>The story is set during an era when subliminal advertising was a hot topic and top-of-mind with the American public</li>
<li>Don Draper, the &#8220;Tony Soprano&#8221; of the series would have used these tactics</li>
<li>The PR and word-of-mouth they would receive would be tremendous</li>
<li>And they have the perfect defense: subliminal advertising doesn&#8217;t work anyway, does it?
<p>Is subliminal advertising ever responsible? In most cases, absolutely not. It&#8217;s not message or ROI responsible.</p>
<p>But I&#8217;d consider it one of the most responsible ways to promote MadMen.</p>
<p>What do you think?</p>
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