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Free Responsible Marketing webinar today

By on December 17, 2008 in announcement, presentations, Uncategorized, webinar

I’m presenting Responsible Marketing: Dos and Don’ts in a Down Economy today, courtesy of PR Newswire, the global leader in news and information distribution services for professional communicators. Here are the details: Wednesday, December 17, 2008 10:00 AM Pacific 11:00 AM Mountain 12:00 PM Central 1:00 PM Eastern Approximately 45 minutes Click here to RSVP [...]

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Northwest Tweetup @ Microsoft this Thursday, 11/20

By on November 17, 2008 in Uncategorized

Social Media Northwest will be holding another Tweetup this coming Thursday on the Microsoft campus. This is an informal meeting of Twitter users (and Twitter-curious people) that are interested in meeting some of the folks they’ve met online. When Thursday, November 20th 12:30 (sign-in at registration 10 to 15 minutes before) Where Microsoft Bldg 121 [...]

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Princeton Premier: Bad marketing or vanity scam?

By on November 13, 2008 in Uncategorized

Princeton. Americans immediately think of Princeton University, the Ivy League, or possibly the Princeton Review. They probably don’t think of Princeton Premier, a company you’ve never heard of that claims to be “the most interactive online business community in the world today.” I first learned about Princeton Premier yesterday when I received the following email: [...]

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Good to Great: On hedgehogs and BHAGS

By on November 7, 2008 in strategically responsible, Uncategorized

I’m a fan of Jim Collins, author of business classics Built to Last and Good to Great. One of the key concepts in Good to Great is the Hedgehog Concept: Those who built the good-to-great companies were, to one degree or another, hedgehogs. They used their hedgehog nature to drive toward what we came to [...]

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GOOD Magazine’s innovative subscription model

By on September 30, 2008 in Uncategorized

In The coffee is $3. The GOOD is free, I told you about The GOOD Sheet, a weekly “graphical exploration of some of the major issues facing us in this election season and beyond,” being distributed at all Starbucks nationally. What I didn’t share was their groundbreaking subscription model: You pay whatever you want, and [...]

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Is PETA’s use of nudity going too far?

By on September 23, 2008 in branding, morality, sex sells, Uncategorized, videos, word of mouth

Whether you support their cause or not, it’s impossible to ignore PETA. Their undercover investigations and campaigns are orchestrated across all media—advertising, PR, events, and social media are all a part of the mix—and most are integrated quite well. The way they get attention is always controversial, and they’ve taken on some of the titans [...]

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This jailbird will be a-tweeting at 2PM today

By on September 17, 2008 in charitable giving, socially responsible, Uncategorized

Want to see what it’s like to be arrested, jailed and then subjected to waterboarding? Follow me on Twitter—I’ll be live-tweeting my experience tomorrow. Okay, maybe they’ll honor the Geneva Conventions, but the point is I still need $300 bail money for the Muscular Dystrophy Association, and I have no idea what they have in [...]

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The coffee is $3. The GOOD is free.

By on September 12, 2008 in Uncategorized

There’s something new at Starbucks, but it’s not on the menu and it doesn’t cost a dime. The GOOD Sheet, a weekly “graphical exploration of some of the major issues facing us in this election season and beyond,” appeared in all Starbucks nationwide yesterday. The goal of the GOOD Sheet is to stimulate conversation during [...]

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Are marketing best practices an oxymoron?

By on September 9, 2008 in Uncategorized

Can best practices improve your marketing? Here’s what a best practice is, according to Wikipedia: With proper processes, checks, and testing, a desired outcome can be delivered with fewer problems and unforeseen complications. Best practices can also be defined as the most efficient (least amount of effort) and effective (best results) way of accomplishing a [...]

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