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Profanity in Advertising — What the @#$! do we care?

Profanity in advertising—is it REALLY needed in order to stand out in the all the marketing clutter? Are we becoming immune to it? A recent article on Talentzoo puts it this way: …times change, and we’re slowly breaking down our cultural norms and resistance to expletives. Consider the following ads: For as long as I can […]

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Responsible Advertising — Even When it Hurts

Headquartered in Madrid, the ANAR Foundation believes that all children should have a voice, especially when their rights are violated. Take a look at this video from an impressive street ad campaign by the ANAR Foundation: It’s thought provoking. It’s empathetic. It’s reassuring. The goal of this advertisement is clear – to help children realize […]

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7th Straight Recycling Award for Outsource Marketing

  We walk the talk at Outsource Marketing. Since 2007 King County has recognized organizations for waste prevention and recycling efforts.  And, for the 7th straight year we are proud to announce Outsource Marketing has been recognized and made the Honor Roll for “Best Workplaces for Recycling and Waste Prevention.” Read all about it on […]

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How one college builds trust by educating prospects

Consumers today are better informed about the products or services they’re purchasing than at any other time in history. But it’s not because of marketers. In addition to researching on Google, peer-to-peer review sites like Angie’s List and Yelp have quickly become the most effective way for consumers to learn about business products and services. […]

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Hey Abercrombie, take your apology and suck it.

Oh, Abercrombie. You continue to steal the headlines with your chiseled shirtless teenagers gracing the cover of your shopping bags, scandalous advertisements, and beautiful hand-selected employees. And thanks to Business Insider for bringing CEO Mike Jefferies’ 2006 comments back to life, Abercrombie is once again in our headlines. In case you missed it, in 2006 Jeffries made […]

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Role Reversal: Perceptions of Men and Women in Advertising

Check out this eye-opening video put together by a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine. They wanted to show how ridiculous media portrays gender roles and stereotypes in advertising through presenting gender roll reversals. As depicted in the video, our parents went through their […]

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Dove Real Beauty Sketches: Responsible Marketing, I think.

If you haven’t already seen this “Dove Real Beauty Sketches” clip that everyone is posting on Facebook, take a gander: Dove once again pulls through in this touching video about how women view themselves in such poor light compared to how others see them. It is sad how women are especially critical of every mole, […]

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Free Responsible Marketing webinar today

I’m presenting Responsible Marketing: Dos and Don’ts in a Down Economy today, courtesy of PR Newswire, the global leader in news and information distribution services for professional communicators. Here are the details: Wednesday, December 17, 2008 10:00 AM Pacific 11:00 AM Mountain 12:00 PM Central 1:00 PM Eastern Approximately 45 minutes Click here to RSVP […]

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Northwest Tweetup @ Microsoft this Thursday, 11/20

Social Media Northwest will be holding another Tweetup this coming Thursday on the Microsoft campus. This is an informal meeting of Twitter users (and Twitter-curious people) that are interested in meeting some of the folks they’ve met online. When Thursday, November 20th 12:30 (sign-in at registration 10 to 15 minutes before) Where Microsoft Bldg 121 […]

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Good to Great: On hedgehogs and BHAGS

I’m a fan of Jim Collins, author of business classics Built to Last and Good to Great. One of the key concepts in Good to Great is the Hedgehog Concept: Those who built the good-to-great companies were, to one degree or another, hedgehogs. They used their hedgehog nature to drive toward what we came to […]

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GOOD Magazine’s innovative subscription model

In The coffee is $3. The GOOD is free, I told you about The GOOD Sheet, a weekly “graphical exploration of some of the major issues facing us in this election season and beyond,” being distributed at all Starbucks nationally. What I didn’t share was their groundbreaking subscription model: You pay whatever you want, and […]

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Is PETA’s use of nudity going too far?

Whether you support their cause or not, it’s impossible to ignore PETA. Their undercover investigations and campaigns are orchestrated across all media—advertising, PR, events, and social media are all a part of the mix—and most are integrated quite well. The way they get attention is always controversial, and they’ve taken on some of the titans […]

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This jailbird will be a-tweeting at 2PM today

Want to see what it’s like to be arrested, jailed and then subjected to waterboarding? Follow me on Twitter—I’ll be live-tweeting my experience tomorrow. Okay, maybe they’ll honor the Geneva Conventions, but the point is I still need $300 bail money for the Muscular Dystrophy Association, and I have no idea what they have in […]

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The coffee is $3. The GOOD is free.

There’s something new at Starbucks, but it’s not on the menu and it doesn’t cost a dime. The GOOD Sheet, a weekly “graphical exploration of some of the major issues facing us in this election season and beyond,” appeared in all Starbucks nationwide yesterday. The goal of the GOOD Sheet is to stimulate conversation during […]

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Are marketing best practices an oxymoron?

Can best practices improve your marketing? Here’s what a best practice is, according to Wikipedia: With proper processes, checks, and testing, a desired outcome can be delivered with fewer problems and unforeseen complications. Best practices can also be defined as the most efficient (least amount of effort) and effective (best results) way of accomplishing a […]

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