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Facebook’s ad feedback function fail

By on September 21, 2009 in advertising, digital marketing, social media, usability

You know the ads on the right hand column of your Facebook feeds page? Here’s a view I’ve received a lot lately: Yeah. I know. You’ve seen these ads enough already. Not sure why I’d receive ‘em…I’m not a gamer and there’s nothing in my profile that would lead you to believe I’d be interested [...]

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Behold, the Facebook Friend Spamming tool

By on January 22, 2009 in privacy, responsible or not?, social media, social networking, usability, viral marketing

It was bound to happen. With a little help from the programmers and usability gurus at Facebook, I spammed my friends, colleagues, business associates, people who’ve considered hiring Outsource Marketing, and everyone else in my Gmail address book that didn’t have a Facebook account yet. I’m not talking about Facebook application developers making it next [...]

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To print or not to print. That is the question.

By on December 29, 2008 in environmentally responsible, strategically responsible, usability

At least, that’s the question I’ve been asking myself a lot lately. We printed and mailed holiday cards to key clients and sent digital versions to friends of the firm and the folks we communicate with regularly in social media circles. But I wasn’t sure if should send printed holiday cards. Every card we sent [...]

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I want a 404 goat. You should too.

By on December 10, 2008 in branding, creativity, fun, usability

The dreaded 404 Not Found message. Not quite the blue screen of death, but definitely unwelcome when you are trying to find something on the Internet. The 404 page isn’t something you are looking for—it’s a web page you typically receive when you land on a page that’s been deleted or removed. From a marketing [...]

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Is CUIL the worst launch ever?

By on July 30, 2008 in launch, positioning, strategically responsible, usability

Even though it just launched yesterday, by now you’ve probably heard of CUIL: the new search engine developed by former Googlers claiming it’s the largest, most-efficient search engine on the Internet. Results are grouped by content and instead of a single link and a snippet, longer text is offered, often along with images—a nice usability [...]

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10 ideas to simplify your marketing

By on May 13, 2008 in books, creativity, execution responsible, message responsible, simplicity, usability, word of mouth

1. Communicate fewer ideas. Google’s initial success was due to the fact that they eliminated nearly everything from the search page. Remember what search engines looked like before Google? So often, less is more. Two ideas are better than three. But one idea is best. 2. Don’t use big words when small words will do. [...]

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Congrats on 25 years of usability leadership, Jakob Nielsen

By on April 22, 2008 in execution responsible, simplicity, strategically responsible, usability

Having a website that’s difficult to use is downright irresponsible. The first time I ever gave it a thought, I did a Yahoo! search (Google didn’t exist) and happened upon UseIt.com by Jakob Nielsen. It really opened my eyes to web usability, and since 1995, I’ve read just about everything Nielsen has published on the [...]

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