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Responsible or not? CIT’s college recruiting video

By on February 20, 2012 in advertising, creativity, responsible or not?, videos, viral marketing

College advertising is usually so, well, meh. Not so with this ad entitled “It’s a Snap” from filmmakers Henry & Aaron, done with full creative license for their alma mater, Western Australia’s Central Institute of Technology. The video has gone viral, leaving some to say it has changed the face of college recruitment advertising. So, [...]

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Introducing Outsource Marketing’s Video Services

By on September 20, 2010 in announcement, fun, promotion, videos

. . . and Shawn Telford, our new Director. Here’s our intro video, peppered with a few select shots from his reel: He’ll make you laugh. He’ll make you cry. He’ll make you say, “Did he really do that?” Regardless of the emotions he conjures, one thing’s certain, Shawn Telford knows how to get and [...]

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Can Responsible Marketing help fix BP?

By on June 18, 2010 in boycott, corporate responsibility, socially responsible, videos

The live streaming video of the oil spill turns my stomach, so I’ve been struggling with this question for weeks: “Can Responsible Marketing help restore BP?” My gut says “never!” but my brain says “maybe.” The fact is, trust requires both competence and character—two things BP lacks. I know it’s early to ask, but if BP [...]

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Motivation? Try purpose instead of money

By on May 17, 2010 in corporate responsibility, creativity, socially responsible, videos

The carrot or the stick? Neither. Research has shown that for knowledge workers, using money as an incentive actually hurts performance. You read that right. If you want your team to really shine, give them a purpose: View on YouTube We’ve been talking about the marketing benefits of adding purpose to an organization since the [...]

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How to get a job for $6

By on May 13, 2010 in creativity, videos

View on YouTube You don’t need the biggest budget to succeed at marketing. The biggest budget doesn’t guarantee success. No, you need the best ideas. The best ideas win. What do you think? Subscribe to this feed.

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B2C or B2B, spam is spam

By on April 17, 2010 in digital marketing, message responsible, videos

View on YouTube A surprising perspective regarding B2B email marketing was published recently in the Harvard Business Review blog that got one of our client’s hackles up, and I think it will yours too. In B2B’s: Your Email Marketing Policy Could Hurt You, the author essentially argues that spam is okay as long as you [...]

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Responsible or not? Nike resurrects Earl Woods

By on April 8, 2010 in advertising, authenticity, ethics, message responsible, responsible or not?, videos

Just in time for Tiger Woods’ return to golf at The Masters, Nike has released the following ad featuring the voice of Tiger’s deceased father, Earl: Here’s what Earl is saying: Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find [...]

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Publishing is dead. Long live publishing.

By on March 24, 2010 in creativity, social media, videos, word of mouth

Here’s a nifty little video regarding the state of the publishing industry. Hang tight—there’s a twist about half way through. View on YouTube I know. This execution has been done before, but it’s still pretty clever and the message is the right one. There’s been plenty of talk about the eminent death of the publishing [...]

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Don’t cut corners on creativity

By on January 18, 2010 in advertising, creativity, fun, videos

I’ve said it a million times: It takes creativity to break through the clutter. Here’s an ad that does just that: View on YouTube 2009 was rough year, and a lot of companies have dramatically cut their marketing budgets. A lot of brand advertising budget has been moved to sales promotion. You gotta do what [...]

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Marketing puffery never pays

By on January 14, 2010 in authenticity, deceptive marketing, ethics, message responsible, no trust, positioning, videos

Seems we’ve been up to our eyeballs in positioning and message strategy work at Outsource Marketing lately. Of course, positioning should be the cornerstone of all your marketing communications—without meaningful differentiation, you’ve got nothin’, after all. But your positioning has to be more than simply unique and matter to your prospects. It has to be [...]

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The Ringtone from Hell

By on November 17, 2009 in fun, movies, videos

View on YouTube “The Ringtone from Hell” is video six in our series of seven Responsible Marketing web shorts, but you could argue it has nothing to do with Responsible Marketing at all. Truth is, a few of our shorts are about character development and having fun with the angel and devil characters as they [...]

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The 7 Keys to Responsible Marketing in 2 Minutes

By on October 21, 2009 in casting responsible, environmentally responsible, execution responsible, fun, message responsible, movies, roi responsible, socially responsible, strategically responsible, videos

Want to know what Responsible Marketing is about but don’t have the time to read our white paper on the topic? Well, here’s “The 7 Keys to Responsible Marketing in 2 Minutes,” featuring the characters you’ve grown to love (or hate) in our Responsible Marketing web shorts. View on YouTube There ya go—with a video [...]

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Climate hype? Where there’s hype, there’s $

By on October 15, 2009 in environmentally responsible, socially responsible, videos

For Blog Action Day, I started crafting a post regarding the UN Climate Summit in Copenhagen in December, but then I realized, hey, this blog is supposed to be about Responsible Marketing! Here’s an interesting Google Earth tour on the topic. Right after I’ll get to my real post. View on YouTube Okay, so I’ve [...]

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We’re going to need to talk about your TPS reports

By on October 8, 2009 in fun, movies, videos

By Martin Pierce Ah, ah, I almost forgot…I’m also going to need you to go ahead and come in on Sunday, too. Mmmmmkay? Thaaaaaanks! We here at Outsource Marketing like to think that our office culture doesn’t resemble that of our good friend Bill Lumbergh’s Initech. But we do relate. Don’t know who Bill Lumbergh [...]

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Responsible or not? Audi’s “Do Your Part”

By on October 6, 2009 in advertising, environmentally responsible, greenwashing, message responsible, responsible or not?, videos

It ain’t so easy being green. Unless, of course, you buy a clean diesel from Audi. That’s the message of this Audi A3 “Do Your Part” advert: View on YouTube I get the idea: Show you can be environmentally responsible without having to put yourself out. You can have it all. Here’s one point of [...]

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Is your “Green Czar” an angel or a devil?

By on October 2, 2009 in casting responsible, environmentally responsible, fun, movies, socially responsible, videos

In 2006, we decided we needed get serious about greening Outsource Marketing after years of agreement about having an environmentally responsible workplace but no real plan to make it happen. Since then, we’ve been recognized for our efforts and have even won a few workplace recycling awards. The two secrets to our success: Everyone at [...]

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Sex Sells: Just Ask Him.

By on September 23, 2009 in advertising, fun, message responsible, movies, sex sells, videos

In advertising, it’s the gospel truth: Sex sells. You’ve heard it a million times. So many times it’s gotta be true, right? Hell, even the Devil himself says it’s true in our second of seven Responsible Marketing web shorts, here: View on YouTube in HD Why not believe it? You just heard it from the [...]

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Recycling: A Love Story

By on September 16, 2009 in announcement, environmentally responsible, fun, movies, outsource marketing news, videos, viral marketing

He’s a muscle-bound, rough and tough lover of all things manly. She’s a petite girly girl that loves a nice glass of Chianti and long walks on the beach under the moonlight. Learn how they meet, and what happens if you don’t recycle. View on YouTube in HD We dare you to litter in our [...]

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Responsible Marketing Movies premiere on 09/09/09

By on September 4, 2009 in announcement, videos

Next Wednesday, 09/09/09, Outsource Marketing is throwing a party/benefit in Redmond, WA as we officially launch our new, more responsible brand. At the event, we’ll premiere eight new Responsible Marketing Movies, but these aren’t of the instructional, how-to ilk. Technically, they aren’t movies either—they are web shorts, most between 15 seconds to just over two [...]

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Are we giving PSA’s a pass?

By on August 31, 2009 in message responsible, socially responsible, videos, viral marketing, word of mouth

By now, you’ve probably seen or heard about the following PSA warning of the dangers of texting while driving produced by the Gwent Police Department in the UK. View video on YouTube The nearly unbearable gritty realism of a head-on collision features heads snapping back and forth on impact, gushing blood, a child crying for [...]

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