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Outsource Marketing 2.0 coming soon

By on August 19, 2009 in announcement, cause marketing, charitable giving, corporate responsibility, videos

Join us as we unveil our new look and see what it means for us, our clients and ultimately, our world. Pam Mauk, Executive Director of Family Resource Center will share some of the important work they’re doing to support 18 charities that provide essential human services on the Eastside. Wednesday, September 9, 2009 Doors [...]

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Evian’s hip-hop roller babies: Responsible or not?

By on July 9, 2009 in advertising, creativity, environmentally responsible, responsible or not?, videos, viral marketing, word of mouth

By now, you’ve probably heard about Evian‘s new “live young” campaign featuring the roller babies. You haven’t? Well, now you are in the know: There’s a lot to like here: It’s fun, unique, the CGI was done well and who doesn’t love Rapper’s Delight? It’s the type of video you can hardly resist hitting the [...]

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Walmart’s sustainability efforts impress

By on June 12, 2009 in corporate responsibility, environmentally responsible, greenwashing, videos

Like a lot of people, I’ve had my doubts about Walmart‘s sincerity when they’ve talked about sustainability. No matter their green claims, I can’t get past the fact they sell more cheap stuff from China than anyone. In contrast, Patagonia is a poster child for sustainable business. Given the above, the following interview with Yvon [...]

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How Ford made me reconsider my auto buying habits

By on May 27, 2009 in authenticity, branding, digital marketing, launch, social media, social networking, strategically responsible, videos, word of mouth

I’ve owned dozens of cars, and like a lot of people, most have been Japanese or German. So when I turned in my leased Honda and started the hunt for a new hybrid, I drove the Toyota Prius, Camry and Highlander Hybrids, the new Honda Insight and a Lexus RX 400h. The Prius felt underpowered [...]

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How I use social media

By on May 22, 2009 in social media, social networking, videos

I was honored to be interviewed by Kenji Onozawa over at Seattle Social Media Profiles on  Wednesday, the results of which can be found in the above video, along with his Q & A in this article. Kenji asked me a bit about social media, Responsible Marketing and one of my passions, using social media [...]

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Chocolate covered grasshoppers get people talking

By on May 14, 2009 in execution responsible, launch, message responsible, social media, social networking, strategically responsible, videos, viral marketing, word of mouth

Yesterday, I received a lumpy mailer from a company I’d never heard of. Normally I give unsolicited mail about the same amount of consideration you probably do—a few seconds. But since it was, well, lumpy, and delivered via FedEx I opened it. Here’s what I found: On one side, it says “Yes, these are real [...]

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El Pollo Loco adds heat to KFC challenge

By on May 11, 2009 in advertising, competition, execution responsible, love it or hate it?, social media, videos, word of mouth

One way or the other, you probably heard about KFC last week. If you didn’t see one of their ads for their new Kentucky Grilled Chicken (the largest ad blitz in KFC history) you probably heard about the Oprah catastrophy. KFC was caught off guard when a promotion for a free two-piece meal featuring its [...]

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Is Burger King’s “Square Butts” ad responsible?

By on April 10, 2009 in creativity, message responsible, responsible or not?, sex sells, videos, word of mouth

Last night, a friend from high school sent me this question via Facebook: Can you explain why ANYONE (let alone Burger King) would think it a good idea to adapt “I like Big Butts” to market a children’s meal? Here’s the ad in question: Extended version This is one of the classic Responsible Marketing questions [...]

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A Lost Generation of creatives? I think not.

By on March 26, 2009 in creativity, simplicity, socially responsible, videos, viral marketing, word of mouth

My colleague Martin always says, “when you have a great concept, the design doesn’t have to work so hard.” Keep that in mind when you view The Lost Generation, a video that has now been viewed nearly 5 million times on YouTube. The design is minimal—the concept and clever copy carry the day. The first [...]

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How tolerant is your marketing?

By on March 18, 2009 in advertising, message responsible, socially responsible, videos

Do you respect all your audiences? Really? Are you sure? Watch the following ad, then answer the question again: Watch this video on YouTube So, now do you believe you respecting all of your audiences? This spot from Banco Provincia of Argentina was a real eye-opener for me. Respectful ads targeted to the gay and [...]

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A-Rod and Kobe and Phelps, oh my!

By on February 20, 2009 in ethics, morality, responsible or not?, videos

It was a risk when Activision cast four of the world’s most recognized athletes to dance in their underwear for a video game that that wasn’t sports-related. Imagine it: The greatest Olympian of all time (at least by medal count), the best basketball and baseball player today, and the person that has almost single-handedly popularized [...]

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Rude, crude and funny ads: Love ‘em or hate ‘em?

By on February 13, 2009 in advertising, love it or hate it?, videos, word of mouth

We all love to laugh, and when we find something genuinely funny, we love to share it. But humor is subjective and what’s funny to some is offensive to others. Case in point: One of the following ads was banned, the other wasn’t. View this video on YouTube View this video on YouTube I’ll admit, [...]

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A-Rod deals another blow to the MLB brand

By on February 10, 2009 in branding, ethics, no trust, truth, videos

View this video on YouTube Few professional athletes have ever been bigger than George Herman “Babe” Ruth. His achievements on the baseball field were epic, garnering him the nicknames “The Sultan of Swat,” “The Colossus of Clout,” “The Titan of Terror,” “The King of Crash,” and of course, “The Great Bambino.” Arguably, the greatest player [...]

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Bite-sized Friday: The Virgin Edition

By on January 23, 2009 in advertising, environmentally responsible, morality, sex sells, videos

No, this isn’t the first Bite-sized Friday—just the first one since October. Bite-sized Fridays are essentially mini-posts, thematically linked. And away we go: Virgin Atlantic 25th anniversary ad Virgin Atlantic’s 25th Anniversary ad, 25 Years, Still Red Hot has been getting a lot of attention lately, but positive and negative. Some think it’s sexist, others [...]

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Serve your community, get free Starbucks coffee

By on January 21, 2009 in cause marketing, socially responsible, videos

Starbucks has launched a new campaign to make it easier to participate in President Obama’s call for national service. With a goal of helping raise over one million hours of community service, the Starbucks Pledge5 campaign is in full-swing running in-stores and online. With the leading question “Are you in?” the ask is for a [...]

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If you can’t beat ‘em, sponsor ‘em

By on January 13, 2009 in advertainment, authenticity, creativity, social media, videos, viral marketing, word of mouth

With nearly 109,650,000 views-to-date, Judson Laipply‘s Evolution of Dance is the most popular video in YouTube history. He’s back with the official sequel, Evolution of Dance 2—this time presented by Saveology.com and powered by PeopleJam.com. I’d never heard of PeopleJam or Saveology before today. My bet is you never have, either. Considering most viral videos [...]

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I’m lovin’ it? McDonald’s buys love; fesses up

By on January 8, 2009 in authenticity, deceptive marketing, launch, responsible or not?, videos, word of mouth

With some fanfare, on December 23rd McDonald’s launched a new concept store in Japan called Quarter Pounder, a restaurant selling—you guessed it—only Quarter Pounders. Here’s an amateur video of the opening taken by a customer that was there: 15,000 people attended the store’s record-setting opening, but not all of them were there for the artery-clogging [...]

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Lose your job? Return your car.

By on January 7, 2009 in creativity, innovation, positioning, strategically responsible, videos, word of mouth

As retailer desperation reaches a fever pitch and discount signs pop up everywhere, here’s something a little different: With Hyundai’s Assurance Program, if you lose your job, you can return your car to the dealership. Any automaker could have done this, but they haven’t—yet. And Hyundai did it first. Not only will this drive word [...]

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Coke v. Pepsi: Refreshingly irresponsible

By on January 2, 2009 in competition, strategically responsible, videos

Coke and Pepsi are at it again. They battled it out on New Year’s Eve in Times Square with Pepsi revealing it’s new Refresh Everything campaign while Coke introduced it’s Refresh. Recycle. Repeat. green campaign, wind-powered billboards and all. Here’s Pepsi’s New Year Eve video: Both campaigns are refreshing, but that’s the problem. By using [...]

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10 of my favorite lists from 2008

By on January 1, 2009 in advertising, corporate responsibility, sex sells, social media, social networking, videos, viral marketing

Happy New Year! I know. I’ve ranted about lists before, but to start off 2009, one of my resolutions is to lighten up (a little) about lists. Here’s a list of 10 of my favorite lists from last year, in no particular order: The 10 most admired companies of 2008 Fortune Magazine 50 ideas on [...]

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