Oh, this ad for Arlen Transmission is so bad in so many ways – but like a car accident, I can’t take my eyes off it. It’s got the tackiness and female objectification of the Beacon Plumbing’s ‘fix my pipes’ lady: . . . with a little touch of the classic Vern Fonk “Shipoopi” – […]
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When was the last time you shopped at Kmart? No, seriously. When was the last time you even considered shopping at Kmart? Don’t laugh. I’m being serious. Would you consider shopping at Kmart after watching this ad? For years, Kmart has been at the wrong end of too many jokes. But this is different. In […]
If you’ve ever done a speech on social media, or tried to sell your company why you should embrace engagement you’ve seen it: The negative Nelly or Nelson that’s so afraid of what someone might say they throw ice on the fire — or worse, successfully kibosh the whole program. My response is typically something […]
College advertising is usually so, well, meh. Not so with this ad entitled “It’s a Snap” from filmmakers Henry & Aaron, done with full creative license for their alma mater, Western Australia’s Central Institute of Technology. The video has gone viral, leaving some to say it has changed the face of college recruitment advertising. So, […]
Volkswagen’s “The Force” Volkswagen commercial was a huge hit with nearly 50 million views since its Super Bowl release last year. Here it is, in the unlikely event you haven’t seen it: Now, a 10 second trailer featuring Matthew Broderick has the internets abuzz wondering if a Ferris Bueller’s Day Off sequel in the works. With over […]
In commercials, funny is money. So is sex. So when combined, sexually suggestive, funny commercials are usually bank. And the more sophomoric the humor, the more I usually like them. But these new spots for Tums antacid are just wrong — specifically these three: Inappropriately suggestive is funny when it makes sense, and is relevant […]
He’s a muscle-bound, rough and tough lover of all things manly. She’s a petite girly girl that loves a nice glass of Chianti and long walks on the beach under the moonlight. Learn how they meet, and what happens if you don’t recycle. View on YouTube in HD We dare you to litter in our […]
By now, you’ve probably seen or heard about the following PSA warning of the dangers of texting while driving produced by the Gwent Police Department in the UK. View video on YouTube The nearly unbearable gritty realism of a head-on collision features heads snapping back and forth on impact, gushing blood, a child crying for […]
By now, you’ve probably heard about Evian‘s new “live young” campaign featuring the roller babies. You haven’t? Well, now you are in the know: There’s a lot to like here: It’s fun, unique, the CGI was done well and who doesn’t love Rapper’s Delight? It’s the type of video you can hardly resist hitting the […]
Yesterday, I received a lumpy mailer from a company I’d never heard of. Normally I give unsolicited mail about the same amount of consideration you probably do—a few seconds. But since it was, well, lumpy, and delivered via FedEx I opened it. Here’s what I found: On one side, it says “Yes, these are real […]
Forget the Google G1 phone—the amazing Pomegranate phone is the first phone that, on the surface, looks like a real iPhone killer. If you think the features are over the top, you’ll be shocked when you click on the “release date” button in the upper right hand corner. So, what do you think? Subscribe to […]
My colleague Martin always says, “when you have a great concept, the design doesn’t have to work so hard.” Keep that in mind when you view The Lost Generation, a video that has now been viewed nearly 5 million times on YouTube. The design is minimal—the concept and clever copy carry the day. The first […]
It was bound to happen. With a little help from the programmers and usability gurus at Facebook, I spammed my friends, colleagues, business associates, people who’ve considered hiring Outsource Marketing, and everyone else in my Gmail address book that didn’t have a Facebook account yet. I’m not talking about Facebook application developers making it next […]
Facebook “helps you connect and share with the people in your life.” But as anyone that has used the service knows, sometimes those connections can become, well, tenuous. Enter Burger King, who last week saw this as not a problem, but an opportunity to help Facebook users cull the unworthy using an un-friend app at […]
With nearly 109,650,000 views-to-date, Judson Laipply‘s Evolution of Dance is the most popular video in YouTube history. He’s back with the official sequel, Evolution of Dance 2—this time presented by Saveology.com and powered by PeopleJam.com. I’d never heard of PeopleJam or Saveology before today. My bet is you never have, either. Considering most viral videos […]
Happy New Year! I know. I’ve ranted about lists before, but to start off 2009, one of my resolutions is to lighten up (a little) about lists. Here’s a list of 10 of my favorite lists from last year, in no particular order: The 10 most admired companies of 2008 Fortune Magazine 50 ideas on […]
Burger King—fresh from a beating in the blogosphere for their Whopper Virgins campaign—has snapped back. They’re back on brand with the King and Burger King Flame, the “body spray of seduction with a hint of flame-broiled meat.” Yes, it’s real, but it’s sold out. Of course, it’s not about the body spray, it’s about creating […]
Talk to Frank is a drug addiction helpline and information site in the U.K. helping addicts, their families and friends. No, Frank is not a person. It’s “a way for you to get straight up advice and info about drugs. It’s the facts without the attitude” and the name certainly fits. The following three videos […]
When I was a boy, a trip to JCPenney for school clothes was like a trip to hell. Their clothing was so—Penneys, and though I was able to persuade my parents to let me shop where the cool kids shopped when I got older, I still avoid the store today. I can’t tell you what […]
You might have heard about the recent uproar over a new Motrin ad targeting mothers. If you have already formed an opinion on the topic, skip the video below. Otherwise, take a look, and try to be as objective as possible. View this video on YouTube The response Paul Banas estimated that in 48 hours […]
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