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Marketing lessons from Barack Obama

Whether you are red or blue, you can’t deny Barack Obama’s marketing prowess. Here are a few lessons every organization should consider when they are seeking ‘votes’ from prospects: Develop strategies based on consumer insights. The Obama campaign clearly understood where America was hurting most, and developed strategies in response. Build an organization that can […]

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Marketers get attention with Election Day freebies

Regardless of how you plan to vote, chances are you are talking about the election. With estimates of turnout exceeding 130 million people, Election Day promotions make sense. Starbucks is giving away free coffee: View this video on YouTube Krispy Kreme is giving away free donuts: And Ben and Jerry’s is giving away free ice […]

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Responsible or not? Shockvertising

Trendhunter did my homework for me today and compiled a four minute collection of shocking ads that will leave you asking the question, “How far is too far?” You won’t want to view this in front of small children or your boss. It features fake lesbians, phony murder scenes, employees getting punched in the face […]

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Responsible or not? FreeCreditReport.com

FreeCreditReport.com has done a great job with their marketing—it’s hard to come up with a company that’s created more memorable ads recently. People are paying attention to their ads, sharing them on social sites and singing along. View this video on YouTube The problem is, the credit reports aren’t free at all. When you get […]

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Are you looking for love in all the wrong places?

I wish people didn’t call it “new media” anymore. It’s just media. But unlike television, radio and print, this media is created by you, me, your co-workers—maybe even your mom. It’s a conversation that brings you closer to the customer than ever before at a time when recent research has shown that 86% of consumers […]

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Bumvertising: Welcome to the Hall of Shame

Bumvertising is exactly what it sounds like: Advertising on the homeless. It started in 2005 when 22-year-old University of Washington grad Ben Rogovy was looking for a cheap way to promote another company he started. Here’s a quick overview: View this video on YouTube The Bumvertising debate has attracted local, national and even international media […]

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Vote for the dumbest viral marketing campaign

A few weeks ago, I chatted with Dan Tynan regarding an article he was writing for PC World about the dumbest viral marketing campaigns of all time. I shared a few of my faves and it appears most landed on his list, with the Jawbone viral campaign landing at #3. Check out Lame and lamer: […]

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Love it or hate it? “Kiss my Astra”

Do you want to Kiss my Astra? I didn’t think so. But Saturn’s new campaign asks you to do just that, then share it with the world. Join Saturn’s Ning-powered ImSaturn social network, then upload a picture of you kissing a Saturn Astra and you could win one. Is “Kiss my Astra,” just a low-brow […]

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Obama’s marketing prowess continues to impress

Whether you are ‘red’ or ‘blue,’ you have to be green with envy when watching Barack Obama’s marketing machine in action. The candidate’s web presence and social media savvy have set a new standard for political candidates, and in some ways, everyone else in marketing. This isn’t news. Obama’s marketing prowess has been covered again […]

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If World Vision can do it, you can too

In Big ideas, tiny budgets, I shared some of the good work World Vision is doing using viral video to draw attention to their initiatives in the US and Australia. Now, World Vision is back with a new video that builds upon their teenage affluenza theme: \ Watch this video on YouTube. Here’s the description: […]

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Love it or hate it: Jawbone viral video campaign

Surely you are familiar with Jawbone, the makers of the excellent noise-canceling Bluetooth headsets for mobile phones. The product really is amazing. I love mine. But I don’t love their attempt at creating buzz. I’d rate the first video PG-13. Two women are sitting in a pub having a casual conversation when a rugby team […]

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Bite-sized Friday: Ads, an award and one bad video

Who needs a movie? If you have a website, video content can dramatically improve your conversions. Here are a few testimonial videos that we’ve produced for Gene Juarez Academy. The following video is a self-promo for a small video production company, and it’s so bad, it’s downright entertaining. In fact, it’s been viewed more than […]

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Where the hell is the marketing?

A movie filmed in 14 months, across 42 countries with a cast of thousands. No, it’s not the second coming of Cecil B. DeMille. It’s one of the best examples of a viral video you’ll see: in 17 days, this video have been viewed nearly 4.6 million times. As crazy as it may sound, “Where […]

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How to launch a BMW over the Atlantic

First, you build a huge ramp…taller than the Space Needle. And that’s really what “The Ramp,” a 35 minute documentary by Jeff Schultz (pictured above), is about. It’s an intriguing story about Oberpfaffelbachen, a small town in Germany that has fallen on hard times and determined they needed a common mission. And the mission they […]

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History’s worst viral campaign, or best?

Above are two of four videos that were uploaded to YouTube two weeks ago proving that the radiation from cell phones is strong enough to actually pop corn. Or not. As it turns out, it’s a hoax—a viral marketing ploy by Cardo Systems, a maker of cell phone earpieces and headsets. They’ve gained worldwide attention […]

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I’ve got some Cheetos. Let’s go vandalize something!

Are you ready to join the Orange Underground? You know, a place where you can cause a little mischief (RAoC – Random Acts of Cheetos) then upload your videos to YouTube and become rich (in Cheetos) and famous (on Comedy Central)? Here are a few of the professionally produced ads from the Orange Underground campaign: […]

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Pangea Day is tomorrow, Saturday, May 10th

Here’s the speech that made Pangea Day a reality, the TED prize-winning speech given by Jehane Noujaim’ to an audience of “the world’s leading thinkers and doers” at the annual 2006 TED Conference. If you don’t have twenty minutes to view her speech, here’s a synopsis from Pangea Day: Pangea Day taps the power of […]

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Viral video: A little mystery goes a long way

In the last week, the above video has been viewed 444,117 times on YouTube. Question is, what is it? I did some sleuthing for you. If you go to the video’s YouTube page, you would find a link that takes you to a splash page: Click on the splash page and you’ll find another page […]

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I’ll take “responsibility” for $14

Ask a room full of people to shout out the single word that comes to mind when you say “Volvo,” 90% will say “safety.” Owning a meaningful word or phrase in the mind of the consumer is the holy grail of marketing, I’d say. To own a word is expensive and time consuming, isn’t it? […]

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I bet you’ll fail this test

Before you read ahead, play the video below and take the test. You won’t need paper or pencil, just your full concentration. It will take you one minute. This awareness test is powerful in so many ways. It’s short and simple: One video. One minute long. 30 words. No fancy graphics. Just a single powerful […]

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