Two and a half hours I won’t get back. That’s what I lost this morning when it was time to move from my preview version of Office 365 to a full version and troubleshoot an error that was freezing me out of Outlook. Okay, so I’m not an IT guy. But I bought my first […]
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Consumers today are better informed about the products or services they’re purchasing than at any other time in history. But it’s not because of marketers. In addition to researching on Google, peer-to-peer review sites like Angie’s List and Yelp have quickly become the most effective way for consumers to learn about business products and services. […]
Oh, this ad for Arlen Transmission is so bad in so many ways – but like a car accident, I can’t take my eyes off it. It’s got the tackiness and female objectification of the Beacon Plumbing’s ‘fix my pipes’ lady: . . . with a little touch of the classic Vern Fonk “Shipoopi” – […]
When was the last time you shopped at Kmart? No, seriously. When was the last time you even considered shopping at Kmart? Don’t laugh. I’m being serious. Would you consider shopping at Kmart after watching this ad? For years, Kmart has been at the wrong end of too many jokes. But this is different. In […]
In our digital age most people forget that a business card is still a significant marketing tool. Why spend money on a business card if you can exchange contact info on your iPhone? Because your business card is tangible. It conveys your brand personality. It may be the first impression your customer sees of your […]
I wrote this years ago. While my eating habits have changed, my opinion on the subject has not. Enjoy. – – – I miss lunch most days. When I do, I usually end up gnawing on a low-carb Atkins bar—much to the amusement of my colleagues (yes, I’m one of those people). So, when I […]
I’ve found online review sites like TripAdvisor and UrbanSpoon pretty useful when I travel on business or with my family. They’ve helped me find great hotels, restaurants and entertainment options I wouldn’t have normally been aware of. Since I get so much from these sites, I try to give back by writing a review when […]
Late last week, Hollis Thomases wrote an inflammatory post on Inc. titled “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media.” The post, obviously, outlines specific reasons why the youth of today are ill-equipped to handle valuable online communities and messaging. I might be a bit sensitive because, you know, I am one of these youngsters who […]
I just contacted a company because a coupon code they emailed me didn’t work. As it turns out, it expired in their time zone, not mine, so I missed a discount of about $10 by about 10 minutes. Sure, I could have been an ass about the fact they didn’t state the timezone on their […]
This being the Responsible Marketing Blog, you might think a video with an F-Bomb in it might attract our ire, right? Wrong. Watch this: There are plenty of things we don’t like: Racism. Bigotry. Violence. Corporate greed run amok. Comic sans. But boring marketing is irresponsible, and boring Dollar Shave Club is not. This is f**king brilliant. […]
Ben and Jerry’s has announced a new limited edition batch of ice cream, “Schweddy Balls.” For the uninitiated, here’s the SNL skit it’s based upon: It’s funny. Really, really funny. Surely some people will be offended, right? Of course. Some people will are offended when you say “darn,” too. I’d argue “Schweddy Balls” is responsible. […]
Here’s a nifty little video regarding the state of the publishing industry. Hang tight—there’s a twist about half way through. View on YouTube I know. This execution has been done before, but it’s still pretty clever and the message is the right one. There’s been plenty of talk about the eminent death of the publishing […]
By now, you’ve probably seen or heard about the following PSA warning of the dangers of texting while driving produced by the Gwent Police Department in the UK. View video on YouTube The nearly unbearable gritty realism of a head-on collision features heads snapping back and forth on impact, gushing blood, a child crying for […]
By now, you’ve probably heard about Evian‘s new “live young” campaign featuring the roller babies. You haven’t? Well, now you are in the know: There’s a lot to like here: It’s fun, unique, the CGI was done well and who doesn’t love Rapper’s Delight? It’s the type of video you can hardly resist hitting the […]
I’ve owned dozens of cars, and like a lot of people, most have been Japanese or German. So when I turned in my leased Honda and started the hunt for a new hybrid, I drove the Toyota Prius, Camry and Highlander Hybrids, the new Honda Insight and a Lexus RX 400h. The Prius felt underpowered […]
Yesterday, I received a lumpy mailer from a company I’d never heard of. Normally I give unsolicited mail about the same amount of consideration you probably do—a few seconds. But since it was, well, lumpy, and delivered via FedEx I opened it. Here’s what I found: On one side, it says “Yes, these are real […]
One way or the other, you probably heard about KFC last week. If you didn’t see one of their ads for their new Kentucky Grilled Chicken (the largest ad blitz in KFC history) you probably heard about the Oprah catastrophy. KFC was caught off guard when a promotion for a free two-piece meal featuring its […]
Last night, a friend from high school sent me this question via Facebook: Can you explain why ANYONE (let alone Burger King) would think it a good idea to adapt “I like Big Butts” to market a children’s meal? Here’s the ad in question: Extended version This is one of the classic Responsible Marketing questions […]
Forget the Google G1 phone—the amazing Pomegranate phone is the first phone that, on the surface, looks like a real iPhone killer. If you think the features are over the top, you’ll be shocked when you click on the “release date” button in the upper right hand corner. So, what do you think? Subscribe to […]
Not every business is struggling amid the economic downturn. Discounters, companies that help people save money, banko attorneys and the repo man aren’t the only businesses thriving. Cheerful products that provide a respite from the real world are selling. Products like the Oh Snap! Cheese Board and Cutter and The Bubble Calendar are selling well, […]
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