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Super Bowl mania and the Lucy effect

Today is media day in Phoenix as a press contingent of 4,786 was on hand to ask the players everything from the intelligent (“how will you defend Randy Moss?”) to the inane (“what will you have for breakfast?”). It’s all news and apparently just about all of it is fit to print. The Super Bowl […]

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Super Bowl Advertising warm-up

Believe it or not, I used to actually require students in my Integrated Marketing Communications class the University of Washington to watch the Super Bowl…for the ads. In the coming weeks I’ll be touching on television advertising a little more than usual, and on February 3rd, I’ll conduct an anonymous poll listing all the main […]

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Can subliminal advertising be responsible?

We’ve all seen examples of subliminal advertising in print ads over the years. I use the word “seen” loosely, because usually you have to look pretty hard to find that suggestive image that’s supposed to burrow itself into your subconscious and get you to buy! buy! buy! Anyway, subliminal advertising on television is a whole […]

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Tide offers “Loads of Hope” for natural disaster victims

Do you have an affinity to your laundry detergent? You might after you read this. After Hurricane Katrina and the recent California wildfires, Tide dispatched their CleanStart trucks to the scene to help. These mobile laundry facilities provided the families of these disasters with free laundry services when they needed it most. The CleanStart trucks […]

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Entertaining, but effective?

Ready for a little break from the barrage of holiday advertising? I am, and I like advertising. I was hoping I’d find a few holiday-themed ads to share, but then I realized, the most entertaining and memorable ad I’ve seen this season wasn’t a holiday ad at all. It was a Jack-in-the-Box ad, and I […]

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On first impressions and sweating the small stuff

On the surface, Fresh & Easy Neighborhood Market looks like the type of company I’d enjoy profiling on The Responsible Marketing blog. They are saying all the right things: they believe in making fresh and high quality food affordable in every neighborhood, they are active in their communities, they treat their people well. So it […]

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I deserve a hot, juicy burger…and a cup of water

Last summer, I took my mom to Wendy’s for lunch with my kids. Believe it or not, it was the first time she’d been there. Hold the ‘heavy hitter’ and ‘great son’ comments — it was her idea. Anyway, after we sat down for our gourmet meal, there was a bit of a stir near […]

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