Announcing the 2013 Master Recycler Composter (MRC) volunteer training!

You probably know Outsource Marketing has been awarded a Best Workplace for Waste Prevention and Recycling for six years straight, right? Now you do. Did you also know that 60 percent of what goes to Cedar Hills Regional Landfill could be recycled? The King County Solid Waste Division is looking for outgoing individuals who want to […]

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I just “shipped my pants” watching Kmart’s new ad

When was the last time you shopped at Kmart? No, seriously. When was the last time you even considered shopping at Kmart? Don’t laugh. I’m being serious. Would you consider shopping at Kmart after watching this ad? For years, Kmart has been at the wrong end of too many jokes. But this is different. In […]

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Does sex sell cause-related marketing?

Do you remember this ad? It’s part of PETA’s anti-fur campaign. Though the use of nude celebrities may arouse cynicism, the use of provocative imagery and ardent copy make for a bold message. Ad copy: “Animals killed for their fur are electrocuted, drowned, beaten and often skinned alive. Be comfortable in your own skin, and […]

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My Top 10 Advertainment List

Advertainment refers to the integration of advertising into entertainment media. This practice was first used in Hollywood, when agencies began providing studio executives with lists of products available for “on-screen” use in motion pictures. Nowadays, you can’t escape product placement or integration. It’s everywhere. Ever see the show “Seinfeld”and watch Jerry open his cupboard only […]

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Go Green on St. Patrick’s Day: Drink Organic Beer

When you think of St. Patty’s Day, you probably think of drinking the traditional Guinness and eating corned beef and cabbage all while you’re celebrating with your BFFs in an Irish bar. Always a good time, right? Well, maybe I sound like a buzz-kill here but St. Patrick’s Day is also a great reminder to […]

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Business Cards: The Forgotten Powerhouse of Marketing

In our digital age most people forget that a business card is still a significant marketing tool. Why spend money on a business card if you can exchange contact info on your iPhone? Because your business card is tangible. It conveys your brand personality. It may be the first impression your customer sees of your […]

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Marketing lingerie to tweens: Responsible or not?

Au Revoir Fruit of the Loom. Your plain cotton briefs and boring training bras are of the past. Welcome to a new generation of tween and teen undergarments. Sorry, faux pas. I meant to say, lingerie. Yes, lingerie geared towards teens and tweens is on your store shelves. It’s a $1.5 billion a year and […]

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Can “cool” sell the Microsoft Surface?

Does cool sell? Let’s take a closer look. Flashy ad featuring an equally flashy product (with incremental innovations), targeted at 20-somethings. Pretty cool right? If you’re an Apple zealot, then you’re probably familiar with Steve Job’s mantra, ‘cool products demand cool pitches’. Needless to say, the iPod “Jet” ad does not disappoint. Now take a […]

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Green Valentine’s Day: Forget about lingerie, adopt a pig for that special someone in your life.

According to American Greetings Corporation, around a billion Valentine’s cards are sent globally each year. That’s a whole ‘lotta love, and waste, being spread around the world. Don’t forget about boxes of chocolates, lingerie, and expensive jewelry. So what are some alternative more earth-friendly ideas? How about adopting a rescued farm animal? Better yet, why […]

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Recycling: Not Enough

So your office has one of those beautiful shiny blue recycling bins and you give yourself a pat on the back every time you recycle a document you printed, correct? Well, sorry to say that’s not enough. Most offices have recycling bins so, well, you are no longer special. What you need to do now […]

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Volkswagen’s Super Bowl Ad: Get in. Get Racist?

It must be Super Bowl ad season because the critics are a squawkin’.  Well, VW’s “Get in. Get Happy.” ad has taken the spotlight. Some are calling this racist and offensive. Although it’s definitely not as memorable as VW Passat’s 2010 “Darth Vader” ad which charmed the hearts of many and generated 56 million views […]

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Add positioning to your menu—and hold the carbs

I wrote this years ago. While my eating habits have changed, my opinion on the subject has not. Enjoy. – – – I miss lunch most days. When I do, I usually end up gnawing on a low-carb Atkins bar—much to the amusement of my colleagues (yes, I’m one of those people). So, when I […]

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15 things we learned in 15 years – the hard way

  To commemorate Outsource Marketing’s 15th Anniversary, last fall we decided it might be fun—and a little cathartic—to think about the things we’ve learned since 1997. We’ve learned a lot, but narrowed it to the following list, in no particular order: “Safe” is dangerous. Safe is invisible amid info glut. Safe fails. Creative must be […]

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You cannot bore people into buying your product.

One of my favorite quotes of all time. ‘Nuff said.

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Fiat 500L - The Motherhood Rap

Fiat’s gangsta “motherhood” rap. Responsible or not?

MPG this, mid-size luxury car that. So many car companies are content with aerial footage of their product ripping through the curves. Ooh. Exciting. This ain’t the case with Fiat’s ad for the 500L. With a clever play on the word motherhood, FiatUK just dropped this bomb on ‘yo punk asses’: Being strategically responsible doesn’t mean you […]

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Is cause-related marketing strategically responsible?

In 1983, American Express coined the term “cause-related marketing” (CRM) when it embarked on a charitable endeavor to renovate the Statue of Liberty. The effort netted $1.7M (roughly $4M today when adjusted for inflation) for the preservation of the Statue of Liberty and Ellis Island. Needless to say, CRM is now an integral business strategy […]

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Why Instagram’s new TOS are a POS, and you should delete your account

Love Instagram? Maybe not so much after you read their new terms of service (TOS): Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along […]

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Responsible gifting: How gift cards are green

Ever get something you didn’t want for the Holidays? Yeah, me too. Have you returned every gift you didn’t like? Yeah, me neither. Unwanted gifts take space in your life and are eventually given to charity or end up in the landfill.  Add the wasted box, wrapping paper, ribbon and shipping and it’s clear why […]

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Crouching Tiger, Hidden Dragon, Part 4: Assessing the effectiveness of television ads targeted at Asian Americans

So, when is it appropriate to leverage culture in a marketing campaign? Here’s an instance where the use of culture is very effective. As discussed in “Crouching Tiger, Hidden Dragon: Segmenting the Asian American market based on generational differences,” Indian Americans are the least likely to consider themselves to be typical Americans; and want to […]

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Crouching Tiger, Hidden Dragon, Part 3: Segmenting the Asian American market based on generational differences

According to the Pew Research Center, “[Asian] immigrants themselves are still by far the dominant group and the second generation has only recently begun to come into adulthood in significant numbers”. Furthermore, the center reports that the desire to maintain ties with country-of-origin is most notable among Indian Americans. Indian Americans are the least likely […]

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