Crouching Tiger, Hidden Dragon, Part 2: Reaching the fastest growing population in America

What does the rise of the Asian population in America mean in terms of marketing? And how should marketing practitioners develop marketing campaigns targeted at Asian Americans? My guess is that most people learn as much as possible about Asian culture and integrate cultural elements into marketing campaigns. In some instances, this approach is very effective. In […]

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Crouching Tiger, Hidden Dragon, Part 1: The rise of the Asian population in America

You probably know that UCLA is the acronym for the University of California Los Angeles. You may not be familiar with the other UCLA acronym: the University of Caucasians Lost among Asians. I’m guessing you either found that moniker A) insulting, juvenile or stupid; or B) you just LOL’d. If you fall in the latter camp, I’m guessing you might be Asian. As […]

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‘Mermaids’ makes big ratings splash: But was it ethical?

It’s not the first time something like this has happened. ‘The War of the Worlds’ adaptation, which aired on the CBS radio network, caused quite a commotion in 1938. The New York Times reported that “a wave of hysteria seized thousands of radio listeners between 8:15 and 9:30 o’clock last night when a broadcast of […]

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Show this video to the social media resistors in your company

  If you’ve ever done a speech on social media, or tried to sell your company why you should embrace engagement you’ve seen it: The negative Nelly or Nelson that’s so afraid of what someone might say they throw ice on the fire — or worse, successfully kibosh the whole program. My response is typically something […]

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TripAdvisor luggage tag and window stickers

TripAdvisor’s smart campaign to drive word of mouth

I’ve found online review sites like TripAdvisor and UrbanSpoon pretty useful when I travel on business or with my family. They’ve helped me find great hotels, restaurants and entertainment options I wouldn’t have normally been aware of. Since I get so much from these sites, I try to give back by writing a review when […]

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The 10 Commandments of SEO

Search engine optimization is extremely simple but the waters are constantly muddied by misinformation spread by wannabe experts and noobs who want to garner authority and respect. By sticking to these simple principles you will have one foot up on 99% of all people who attempt to do SEO. Thou Shalt Not Automate or Spam […]

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Should a 23-year-old run your social media?

Late last week, Hollis Thomases wrote an inflammatory post on Inc. titled “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media.” The post, obviously, outlines specific reasons why the youth of today are ill-equipped to handle valuable online communities and messaging. I might be a bit sensitive because, you know, I am one of these youngsters who […]

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Follow us on Google+ for a chance to win tickets to see King Felix this Wednesday

The King is pitching this Wednesday and one lucky friend of Outsource Marketing will get to go to he game with a guest, for FREE. We’re giving away two FREE tickets to the Mariners v. Rays game at Safeco Field on Wednesday at 12:40 pm. There’s no better place to watch than in our awesome […]

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Another recycling award for Outsource Marketing

For six years, King County has recognized organizations for their waste prevention and recycling efforts. And for six years, Outsource Marketing has made the list. Read all about it on the King County website.

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“Good deeds invite bad publicity” takes the bridge too far

Is it possible good deeds invite bad publicity? Can CSR efforts actually backfire? A recent working paper published in the Harvard Business Review claims just that, using oil company spills and the subsequent media coverage registering no difference in sentiment as the evidence. In fact, the paper claims companies making strong corporate social responsibility claims […]

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Dig deeper

I just reconnected with an old friend, and he told me he recently hired a new web development firm to redesign their website and help them with their SEO and Facebook marketing. Of course, I had to take a look at their work. So-so design, predictable copy and clunky social integration. Yellow flag #1. 300 […]

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Is advertising eating our brains?

Probably not. But here are some interesting examples of the tricky ways advertisers use psychology to get us to respond to their ads. Source: via Patrick on Pinterest

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You can’t afford a cheap name

Naming a new company, product or service is tough. Companies pay thousands of dollars for new names, and that’s what we charge. So, you might decide you need to save the money and put it elsewhere – into your website, a couple of ads…maybe a brochure. But all those things are temporary. Your company, product or […]

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Lessons in creativity from Mr. Rogers

Clients rely on us to bring our best creative ideas to everything we do. In marketing, it’s essential. Here’s a little inspiration for you, from of all people, Mr. Rogers. When I was a kid, I loved Mr. Rogers. I actually wrote him a letter, and he wrote me back – personally. I love him […]

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Nearly 90% of Chinese Youth want Greener Business

Why consumers in emerging markets are more responsible than Americans

The growth of our Responsible Marketing LinkedIn Group has been intriguing: most new members aren’t coming from America—they are coming from everywhere else. And a disproportionate number are coming from emerging markets. New research from Edelman Public Relations shared in Good Magazine explains why: Older people aren’t as purposeful: The U.S. is aging, and the […]

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Return of the salesperson from hell

  I’m the proud owner of a new Chevy Volt, and I’m thinking of ordering a license plate that says Shocked. You see, I thought I’d buy a Nissan Leaf. After multiple visits to the Leaf website, reading reviews and watching videos of the owner experience, their marketing connected with me. I decided the quirky […]

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An opportunity missed, and at what cost?

I just contacted a company because a coupon code they emailed me didn’t work. As it turns out, it expired in their time zone, not mine, so I missed a discount of about $10 by about 10 minutes. Sure, I could have been an ass about the fact they didn’t state the timezone on their […]

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God is in the details

More evidence that the days of boring church marketing are long gone: Mars Hill Church, based here in the Northwest. We thought we’d peek under the covers of their website to see if we could discover who coded the site, and look at what we found: If you’ve never fiddled with HTML, this won’t mean […]

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Dollar Shave Club viral video

Do we hate Dollar Shave Club’s viral video?

This being the Responsible Marketing Blog, you might think a video with an F-Bomb in it might attract our ire, right? Wrong. Watch this: There are plenty of things we don’t like: Racism. Bigotry. Violence. Corporate greed run amok. Comic sans. But boring marketing is irresponsible, and boring Dollar Shave Club is not. This is f**king brilliant. […]

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Responsible or not? CIT’s college recruiting video

College advertising is usually so, well, meh. Not so with this ad entitled “It’s a Snap” from filmmakers Henry & Aaron, done with full creative license for their alma mater, Western Australia’s Central Institute of Technology. The video has gone viral, leaving some to say it has changed the face of college recruitment advertising. So, […]

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