I received the following message over the weekend from LinkedIn friend David Quinn that you definitely need to read: I really like LinkedIn, but as a person concerned about privacy and social networks, I believe that I have to point out a change to you. Without attracting too much publicity, LinkedIn has updated their privacy […]
Volkswagen’s “The Force” Volkswagen commercial was a huge hit with nearly 50 million views since its Super Bowl release last year. Here it is, in the unlikely event you haven’t seen it: Now, a 10 second trailer featuring Matthew Broderick has the internets abuzz wondering if a Ferris Bueller’s Day Off sequel in the works. With over […]
Take a few minutes to review these enlightening statistics from AddThis representing sharing trends over the last five years. A few highlights: Most active day for sharing: Wednesdays Most active time of day: 9:30 A.M. EST Most users click within the first two minutes 75% of clicks happen within the first day Interestingly, most shares are […]
In commercials, funny is money. So is sex. So when combined, sexually suggestive, funny commercials are usually bank. And the more sophomoric the humor, the more I usually like them. But these new spots for Tums antacid are just wrong — specifically these three: Inappropriately suggestive is funny when it makes sense, and is relevant […]
Last year, we inducted Courrier International into the Responsible Marketing Hall of Shame for their insensitive exploitation of 9/11. This year, Euronews has listed a dozen more examples in Marketing and the exploitation of 9/11 that are every bit as disturbing. Here are the images: The exploitation of 9/11 by marketers is disrespectful, irresponsible on every […]
Ben and Jerry’s has announced a new limited edition batch of ice cream, “Schweddy Balls.” For the uninitiated, here’s the SNL skit it’s based upon: It’s funny. Really, really funny. Surely some people will be offended, right? Of course. Some people will are offended when you say “darn,” too. I’d argue “Schweddy Balls” is responsible. […]
You’ve received them before—an unsolicited package that has something in that you just have to open. Because of it’s lumpy nature, this form of direct marketing is called “lumpy mail.” Sometimes there’s something interesting but usually it’s just trash and trinkets. Still, it grabbed your attention and you opened the package, right? Response rates for […]
We’re proud to receive recognition as a King County’s Best Workplace for Recycling and Waste Reduction once again this year. We are honored to join five other Issaquah businesses that were recognized for their sustainable efforts including The City of Issaquah, The Issaquah School District, Timber Ridge at Talus, Rowley Properties, and Pogacha. This marks the fifth […]
A Utah KFC’s recent attempt at Responsible Marketing via this hair-brained cause marketing campaign has left us speechless: That’s right, buy a jug of high fructose corn syrup-powered soda pop—one of the primary causes of diabetes and childhood obesity—and we’ll donate a dollar to juvenile diabetes research. Our take: absolutely shameful and completely irresponsible. What’s […]
Are you a spammer? I don’t care what the technical definition is – if you make it hard for people to unsubscribe from your mailings, you might be viewed as one. Don’t require multiple clicks to unsubscribe. Don’t force someone to enter their email address into your system to unsubscribe. Be responsible and use an […]
The following post was written by Jillian Ranney, an intern at Outsource Marketing. I recently discovered The College Sustainability Report Card, a website that grades the sustainability efforts of universities and colleges across the US and Canada. I’m talking a true-blue report card here. Much to my delight, I was able to find my alma […]
Osama Bin Laden was a bad man and the world’s a better place without him. And I’m just as patriotic as the next guy. But mark my words, soon you’ll see ads with American eagles and the American flag popping up, just like after 9/11 as advertisers aimed to capitalize on American emotions. With thousands of […]
I won’t bore you with all the reasons I hate cigarettes, but childhood migraines due to passive cigarette smoke is where my disdain for the stuff started. Given the shocking facts regarding the health risks, I’ve always thought cigarettes should be even more heavily regulated, if not banned outright here in the U.S. Imagine my […]
. . . and Shawn Telford, our new Director. Here’s our intro video, peppered with a few select shots from his reel: He’ll make you laugh. He’ll make you cry. He’ll make you say, “Did he really do that?” Regardless of the emotions he conjures, one thing’s certain, Shawn Telford knows how to get and […]
We’ve been pretty quiet on the blog lately, taking some of our own advice and trying to stay focused on some great client projects and our upcoming office move. But we simply couldn’t let this pass without saying something. French newspaper Courrier International‘s tagline is “learn to anticipate.” Really, this is a decent tagline that […]
I love this German proverb. This is the board next to my workspace, and I carry a copy of it in my wallet, too. I’m not sure why, but it’s seems to always be true: Marketing departments aren’t doing enough or they are trying to do WAY too much. The former is easy to tackle […]
There have been some good discussions on the Social Media Club Seattle LinkedIn Group recently. My response to a “who owns social media” question was a bit longish and self-contained, so I thought I’d share it here: Social Media should be treated as just another marketing channel. Each channel has it’s rules, it’s purpose, it’s […]
Since 1996, I’ve served on the advisory board for a number of the marketing-related programs for the University of Washington’s Professional and Continuing Education division. If you live the Seattle area, you should know about the Advanced Interactive Marketing Certificate. Here’s a short video overview: Check it out, and share this post with anyone you […]
We think every organization should market responsibly, but Responsible Marketing isn’t for everyone. Some of us take that fact a little harder than others. View on YouTube This is the lost episode from our seven part series of Responsible Marketing web shorts. Click here to check ’em out. Subscribe to this feed.
- Awards for sale: Not a rewarding experience July 22, 2008
- The door to door salesman from hell October 23, 2008
Personnel Concepts’ marketing:
Out of compliance? October 8, 2008
- Princeton Premier: Bad marketing or vanity scam? November 13, 2008
- Let’s fight vanity scams together August 21, 2008
- The new phone books are here! Oh, goody. October 22, 2008
- How can business help the poor? September 25, 2008
- The Responsible Marketing Blog has moved. February 13, 2014
- Hometown Hookups Season: Looks that Seal the Deal December 9, 2013
- Responsible Marketing in a Zombie Apocalypse December 3, 2013
- Old time cough syrup labeling and the side effects of medical disclaimers November 25, 2013
- Get “Mastering the Rockefeller Habits” free* when you learn about our marketing management services. November 19, 2013
- Profanity in Advertising — What the @#$! do we care? November 18, 2013
- There’s still time to plan your 2014 marketing. Well, sorta. October 23, 2013
- Brand Truth: Fashion Group International: A panel discussion — Brand, storytelling and the trend to truth | GIRVIN | Strategic Branding Blog: […] That same challenge in the public’s pe...
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- Facts and Go Figure: The Sneaky Art of Justifying Anything | Atomic Tango: […] at my friend Patrick Byers’ Respon...
- The Unparalleled World-Class Mission-Critical Hero: Words Sucked Dry In Business | Atomic Tango: […] Patrick Byers has written a post on anno...
- Patrick Byers: Now there's a way to put it. Thanks for weighing ...