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Mad Men and AdAge: Where the truth lies

By on June 25, 2008 in advertainment, creativity, word of mouth

In Can subliminal marketing be responsible? I shared a faux subliminal ad that AMC was using to promote Mad Men, their series about a fictional Madison Avenue ad agency set in 1960. For a number of reasons, I argued that for this show, subliminal advertising would actually be the responsible thing to do, even though [...]

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Ad Age Trends for 2008: My take

By on December 27, 2007 in casting responsible, creativity, execution responsible, roi responsible, social networking, socially responsible, strategically responsible

Ad Age released their Trends to Watch in 2008 recently. Here’s a loose summary of the article with my comments in italics. MARKETERS HIT A ROUGH PATCH With growth slowing, fuel prices high and credit tight, marketers will struggle as consumers will reduce spending. This puts marketing responsibility at a premium. Now more than ever, [...]

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