Tag Archives | authenticity

Keep it simple, smarty.

Last week, I spoke at the Northwest Career Colleges Federation Annual Convention about Responsible Marketing. It was the third time I’d spoken to the group, and quite frankly I was surprised I was invited back. You see, I’ve prattled on about how poor advertising is in the education category. So often, education marketing falls into [...]

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The New Coffee Wars: Who will prevail?

I drink a grande decaf over ice with heavy cream every morning. Although I eliminated caffeine about three years ago, it’s still part of my morning ritual. I still feel off if I don’t get my fix. Considering over 52% of Americans over age 18 drink coffee everyday, is it any wonder McDonald’s, Dunkin’ Donuts [...]

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Can Responsible Marketing save baseball?

I love baseball. And I loved winning our home opener. But as a fan, I’m disappointed, frustrated, even embarrassed, about steroids in baseball. I saw Barry Bonds play in his quest for

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